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The Book List: ‘Fast Track Guide to a Professional Job Search’ & ‘Enchantment’

February 23, 2011 by teresa Leave a Comment

A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one is with an author I am working with and the other is on my “reading list”.

The books in the Social Media Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Fast Track Guide to a Professional Job Search’

by Joanie Natalizio

Fast Track Guide to a Professional Job Search

“Joanie Natalizio’s Fast Track Guide to a Professional Job Search offers extremely timely and practical advice for all stages of a job search. Her no-nonsense approach will save time, reduce stress and, most important, provide results. The ‘Take Action’ feature of her book will get to the core of what needs to occur while one is in transition. Not only will the executive learn how take charge of his or her job search with this action-centered book, he or she will learn to navigate a myriad of career challenges one faces, especially in a difficult economy.”
Victor C. Massaglia, M.A., Career Counselor, Career Center,
University of Minnesota Law School

“The ultimate guide book on how to conduct a professional job search from beginning to end. Each chapter provides you with ‘take action’ steps and insider ‘hot tips’ so you’ll be sure to get everything you need to know to conduct a successful job search. A book no professional should be without.”
Barbara Rosenzweig, Owner, Dental People, Inc.

About the Book*:
‘The Fast Track Guide to a Professional Job Search’ was written to take the guesswork out of finding the right executive-level position for you. Serving as your handy guide and indispensable companion, it contains everything you need to drive your job search and career forward. It takes you all the way from setting your career path, through the planning and strategizing, the execution, the emotional rollercoaster, and all the way to offer evaluation and acceptance.

Written by Joanie Natalizio, a professional executive coach who steers a successful business coaching practice, ‘The Fast Track Guide to a Professional Job Search’ teaches you to distinguish yourself, present your unique strengths and capabilities, and make sure an offer is a good fit for you before you accept it. All through the book, the easy to use checklists make sure you stay on track. How to create a professional biography and tips on evaluating compensation packages are just a few of the many executive job search topics discussed.

Joanie reveals little known tips traditionally restricted to executive career coaching sessions, so that you have an extra edge in your job search. With ‘The Fast Track Guide to a Professional Job Search’ at hand, you can proceed in your executive job search with clarity, competence and complete confidence.

About Joanie*:

Joanie Natalizio, President of Defero Business Coaching and Seminars, has over 15 years of combined experience in both business and executive coaching, and has worked at some of this country’s top Fortune 500 corporations.

Along with her corporate experience, Ms. Natalizio holds a Master’s degree in Counseling, and is an accredited Job and Career Transition Coach and a Certified Myers-Briggs Type Indicator Practitioner. She also serves as an Adjunct Professor at Anoka Ramsey Community College teaching Career Development courses. Her specialty seminars including employee training and development, change management and one-on-one executive coaching make Joanie Natalizio one of the Twin Cities’ most respected business advisors in the areas of professional executive development.

You can purchase a copy of ‘Fast Track Guide to a Professional Job Search’ online from the publisher site or on Amazon. *this information came from the author’s website.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Enchantment’.

Enchantment

by Guy Kawasaki

enchantment

“Kawasaki provides insights so valuable we all wish we’d had them first.”
-Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
-Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

About the Book*

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .

* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

Kawasaki’s lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” That’s a big goal, but one that’s possible for all of us.

About Guy*:
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of nine books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

*courtesy of book website and Amazon

You can purchase a copy of ‘Enchantment’ at Amazon.

Filed Under: Business Book, Business Life, Successful Blog Tagged With: bc, Business Book, Guy-Kawasaki, job search books

Guy Kawasaki Talks About Alltop.com and the Alltop.com Community

December 9, 2008 by Liz Leave a Comment

Featured in Alltop

I work with companies who are watching in the way of new ventures — weight risks against benefits. Lawyers try to keep them conservative, while the “common wisdom” seems to tell them they need a blog. I’m finding that often a blog isn’t the answer, at least not the appropriate first step. User participation has many forms.

One of the best examples of a social media, user-centered endeavor is Guy Kawasaki’s Alltop.com Alltop gets it right in so many ways. FAQ 3 is part of the magic of the Alltop formula, and what we’ve been talking about — let the community help build the barn.

3. Q. How do you decide which sites and blogs are in a topic?
A. We use a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford. Just kidding. We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop. Without this group of mavens and connectors, Alltop would not be what it is today.

You can tell a person wrote that.

I’m lucky to be talking to the man behind Alltop —
Guy Kawasaki — about his thoughts on how businesses
can engage people as they move online. I wondered about low-risk choices that businesses might make when forming new social media businesses and communities online.


Hi Guy! About Alltop, I’ve been through it all in the past few days. I think most folks don’t realize the scope of the accomplishment you’ve built … it’s no wonder you’re always smiling.

Alltop really is more than it seems. What is Alltop really and why does it work?

Alltop is a digital magazine rack. We assemble (“aggregate”) subscriptions by topics, and we have approximately 400 topics ranging from Adoption to Zoology.

It works because there is so much information on the web and search engines are too good at what they do. For any topic, Google would find millions of hits. Most people do not have the time or ability to winnow this down.

For example, try typing “China” into Google then look at


What’s special about Alltop is the way people have taken a personal interest in it — especially the Twitter community. Did the Twitter community come first or did you grow the community as you grew Alltop?

Twitter as a service pre-dates Alltop by several years. Fortunately, the people who follow me have taken a liking to Alltop. They provide suggestions for topic and feeds for topics, and they help us spread the word about topics. Alltop would not be what it is without Twitter.


What was crucial to making it all happen efficiently? What was crucial to getting the community to buy in?

Many factors came into play: I had a large following because of my visibility so Alltop had a jump start; the product is truly useful; and we were more than willing to hear and implement what the community wanted. Twitter was made for Alltop, and Alltop was made for Twitter–you couldn’t have designed a better synergy if you tried.


What advice do you have for companies who worry about the risks of their first steps into the social sphere?

The willingness to open things up and to seemingly lose control is the only way to control social media. If you think you can control social media in the traditional sense, you shouldn’t even try it. Just stick to buying Super Bowl commercials instead.


What sort of projects might you suggest would offer low risk but high profile community relationship value?

The first thing most companies should do is go to search.twitter.com and search for anyone who mentions their products, services, or the company itself. Then it should help those people in any way possible.

To see how it’s done, they should watch @comcastcares on Twitter. That is a Comcast employee who monitors Twitter for people who have issues with Comcast. This is a great example of how to use social media. The cost is $0 and the upside is huge.

Thanks Guy! It was a pleasure, as always.
_________
Look closely and you see that Alltop.com is a magazine rack that draws people into a community. People help choose the topics. They suggest the sites included. People proudly display the badge of the Alltop domain and discuss Alltop blogs with @GuyKawasaki and @NEENZ on Twitter.

Guy let the people help build it, made the site about them and what they’re doing, and now they promote and protect it. It’s a community all right.

What do you think is the magic of Alltop? What bit of it could make work for you and the community you’re building?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Interviews, Marketing /Sales / Social Media, Successful Blog Tagged With: Alltop, bc, communities, Guy-Kawasaki, LinkedIn, social-media

Old People “Get” Social Media — Woodstock Was Social 3-D

June 23, 2008 by Liz Leave a Comment

Grandma Has a Computer

The Living Web

Experience has value.

Every generation thinks they’ve invented the latest deal. I know we did. I know my grandma did too. My dad’s saloon reminds me of what folks do on Twitter everyday.

The value of getting older is that there isn’t much you haven’t seen in some form or other in the years gone by.

Old People Don’t Get Social Media

I caught this statement in a discussion elsewhere. It went something like, “I don’t think people over 40 get social media, whereas kids love it.” Having seen this sentiment mentioned before, I thought I’d express my feelings on the matter.

I’m 50 years old. I get the whole social media gig. It’s like Woodstock on the ‘Net, where people gather together for several minutes, days, weeks, months and years to hang out, talk, share, listen to music, run around naked and slide in the mud.

What social media doesn’t offer people of my generation is face to face communication. It doesn’t let us hold hands, sing or hug. Instead of raising our lighters as a token of respect and homage to those we admire, social media offers voting and “thumbs up” buttons. There’s no thrill there. There’s no rock and roll. Today’s version of social is “read this, read that”, vote on it, follow or unfollow, friend or unfriend, get answers or be completely and utterly ignored even though you know you’re there. . . .

They may never know you showed up. Not only that, to participate, you have to give out personal information and obtain a password. You need to configure settings. Its a lot of work just to hang out with people you don’t even know and annoying as heck when you simply wish to stay in touch with a few you do know. If someone spots you, everybody wants to be your friend.

Pot used to do that too.

— Kim Krause Berg

The entire blog post is a great read.

I know that relationships are where you find them. We’ve talked plenty about that. And I’m not about to give up my social tools, but I think, Kim, has a point about what’s missing from the mix.

They say it takes 10 years to make a VC.
Maybe it takes even longer to make a social media expert.
I wonder where Guy Kawasaki would weigh in on that question.

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

Filed Under: Successful Blog, Tools Tagged With: bc, Boomers, Great-Find, Guy-Kawasaki, Kim Krause Berg, social-media, Woodstock

Are You a Freelancer or a Solo Entrepreneur? Use Guy Kawasaki’s Mantra as He Meant

November 20, 2006 by Liz Leave a Comment

Guy Didn’t Mean Don’t Have a Vision or a Plan

Strategic Plans logo

With the start of the Perfect Virtual Manager, I’ve been talking a lot to bloggers. Even more interesting is that I’ve been not talking to a lot of them. I’ve noticed something about people who work outside of a traditional setting. We fall into two categories: freelancers and entrepreneurs. Some think they are one, and they’re really the other. Which one are you? Do you know that for sure?

Guy Kawasaki wrote a wonderful post in January called, Mantras Versus Missions. Thank you, Roger von Oech, for reminding me of it. You see, I think some folks do as Guy suggests — make a mantra — and unfortunately, they stop there. That’s not what Guy said to do. He was talking about replacing a mission statement with something more focused. His mantra was meant as a guiding force, not as a replacement for a business plan.

A person with fabulous skills and only a mantra is a freelancer not a solo entrepreneur.

The two think and work differently.

Do you know how to tell a freelancer from a solo entrepreneur?

Turn the page and I’ll show how.
[Read more…]

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, business-plan, entrepreneur, freelancer, Guy-Kawasaki, mantra, mission, Perfect Virtual Manager, Roger-von-Oech

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