Bringing Irresistible High Performers Into Your Brand

Whether you’re a solopreneur in Ladd, Illinois or a C-suite executive at a Fortune 100 corporation, leadership — building a business — means you aren’t doing what you’re doing alone. It’s tried, true, and almost tired wisdom that getting the right folks on the bus is the first step in the process of building a great business. Every advocate of Jim Collins knows that you need the right team to take a business from good to great.

Seems simple. Enlist a great team and win.

Yet when the time comes to get other folks to board the bus, we can so get busy filling seats, much that we could consider about who joins us is left back on the curb long after the bus has already taken off.

In a strange way, we sometimes don’t let our leadership kick in fully until we see a team in front of us and at best that’s a little late. You see at the moment we need someone to help with our business, our brand, or our quest, we often get focused on the task we need with and lose sight of the person who will be doing the task.

Here’s how the process often works.

• We have a job that needs doing. Someone has left the team or the business is growing and it’s time to add another someone to the group.
• We determine the nature and scope of the tasks, the level of work, and the skills and time required to fill that gap.
• We find an old job description. We edit that to construct a new one.
• We share that new job notice with people who know great people and in places where appropriate candidates will see it and respond. Then we review submissions for experience and expertise.
• We invite people to interview for the position and select the candidate we feel most likely to be qualified, committed to the work, and a good fit for the team.

Yet, a few months later we often find that we have a whiner, slacker, complainer, an under-performer, or a person who’s personality doesn’t fit the work or the people with whom that person regularly interacts. .

Somewhere between process and performance we’ve left a leadership gap.

Get Your Leadership On … Before You Build the Team

When I worked in publishing, I watched and worried over the variation in performance in freelancers and employees and from employee to employee. With some serious thinking and calculated tweaking, I found the process by which a person was enlisted could get the right people to stay with it to “get on the bus” and the bad fits to decide to pass on that opportunity. What it took was a willingness to go a little deeper – and to leave the “driver’s seat.”

It starts by shifting priorities from those of a boss or a manager to those of a leader building a team.

• A great boss hires great employees who can get the work done.
• A manager enlists great people who have the individual expertise and team skills to execute collaborative projects to successful outcome.
• A leader attracts and chooses other great leaders who have the abilities, motivation, and complementary skills to become a team that can build something outstanding and lasting that no single member could build alone.

A leader spends more reflection on what’s missing and what’s needed to fill out the team — focusing strategically on a longer view and stronger growth rather than on the tactical response to a present need. A leader sets the standards higher. Leaders expand the thinking from not just what we need — someone to do a job — to what will attract true leaders who will grow with the company and even more than that fill in the gaps of the team.

With our leadership ON our priority becomes “all good people” to build the strongest team possible. And we apply that standard to every role that interacts with our team — employee, volunteer, vendor, partner, customer, friend. The key to “all good people” is to develop a process that attracts the kind of people we want and is such that the people who don’t want to be outstanding employees and volunteers just don’t come.

As I describe this leadership matrix, you’ll see how the process can do just that for you.

The Leadership Matrix for Choosing Outstanding Employees and Volunteers

Here’s how the process changes when we have our leadership on before we build the team:

• We have a job that needs doing. Someone has left the team or the business is growing and it’s time to add another someone to the group.
• Not just the job. We analyze the situation, conditions, and opportunities. We look first at the people currently doing those tasks. We ask those people what they could be doing more of and should be doing less of in order to be bringing their best game to the business.
• Not just the expertise. We look for the expertise to that’s missing from the team. Some of what the current team could be doing less of to perform higher are tasks that they’ve outgrown. Some of what they could be doing less of are skills that aren’t their strengths. If we build a job description to the team, rather to the immediate set of tasks, we’ll gain new skill sets that aren’t currently available. For example, if the team is great at people skills, but weak on data skills, we can look for someone who also brings that.
• We share that new job notice with people who know great people and in places where appropriate candidates will see it and respond.
• Not just the desire or potential. We build a short-answer values and potential survey rather than a submission form. Each question might allow only 100 words. The questions might be …
  • What led you to apply for this position?
  • How do your values align with the values of our business?
  • How do you see your contribution in helping the business grow?
  • What in your life or work experience proves to you that we’d be successful working together?
  • How would you describe the optimal working relationship we might have now and moving forward?
• We invite people to interview for the position and select the candidate we feel most likely to be qualified, committed to the work, and a good fit for the team.
• During the interview, we introduce the candidate to the business, to members of the team, and to the employee or volunteer who last joined the business.
• Not just a fit. We ask the newest employee or volunteer to assign the candidate a small task. The task might be writing a blog post or a proposal for a new idea. The task is chosen to fit the skills needed by the team. The newest team member is asked to give the candidate this slightly ambiguous guidance.
  • This is not a test. It’s so that we have something of a project nature to talk about.
  • It’s not expected that it will be a final, executable idea.
  • When you (the candidate) are ready, please call to set up a meeting to discuss what you bring.
• Not just leadership. The candidates who set up meetings show up with a project and ready to share their thinking. . The meetings allow you and the team to discuss how the candidate makes decisions and what he or she valued in developing the meeting project.

The task sorts the candidates with leadership qualities, initiative, and motivation. Those who set up a return date are the ones can deal with ambiguity and have the ego strength to bring their ideas with clients and colleagues with confidence. The people who don’t want to invest or risk in that way sort themselves out of the process.

The meeting itself allows everyone — candidate and the team — to try on the fit and by discussing “real work.” The team can see the candidate’s ability to trust in him- or herself, the work, and the group comes out. The candidate can experience how the team discusses ideas and relates to each other as a group.

I used this process for 18+ years and only once did a candidate make who set up the meeting turn out to be one who didn’t belong on the bus. All of the others were high-performers who fit the team.

How do you get your leadership ON before you build a team?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

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