Pay Attention! Pay attention. How many times have you heard those two words? What did they really mean? To me they meant sit up straight; fold your hands; and be quiet. Look and listen? I used to … [Read more...]
Just Say YES!
Unless There’s a Really Good Reason Not to When someone asks for a favor, just say yes. Most favors don’t take as long as thinking up a reason to turn them down would. Doing one feels better than … [Read more...]
SOB Business Cafe 09-08-06
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy … [Read more...]
Writing for Readers — What’s My Promise as the Writer?
Readers One and Many Most people think of writing as an individual activity. Many folks say, I write only for me! That could be so, but even then what a writer writes comes from experience, … [Read more...]
The Ideal Customer Test
Pick One Who is your customer? Before you answer, if you are going to say “small business owners,” STOP. You can’t build a business foundation trying to read 25 million minds at once. Small … [Read more...]
Airplanes, Airports, and Ideas
Field Trip I’m on an airplane to meet with a project partner for the next few days. What a great opportunity to be a customer. I’ll be capturing moments and ideas for posts to come. Can’t let those … [Read more...]
Blogging Lessons I Learned in Dancing School
One-and-a-Two I learned these lessons about blogging in dancing school, when I was a wee thing. Looking in the mirror can be distracting. When I try to be someone else, I’m not … [Read more...]
Customer Think: Saying Things without Talking
Everything’s Equal or Is It? You’ve just sold your car. Now you have a nice chunk of cash to start a new account until you need to use it. You head down to the bank where you have your accounts, and … [Read more...]
Don’t Read Your PR, Read Your Marketing Copy
Diverse Portfolio A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, … [Read more...]
How Smart People Can Be So Dense, Difficult, and Frustrating
Thinking about What I Think About It was Valeria who challenged me and Joe who challenged her. The challenge was simple enough. Choose something that I have a negative response to and find a way to … [Read more...]
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