A True Story of How to Win a Life-Long Advocate Now, more than ever, growing brands search for connections that mean something to their customers and the people who help their business thrive. The … [Read more...]
Customer Service or torture?
by Patty Azzarello Be careful what you measure⦠BMW serves as a good example of a company that measures service vs. providing it.  But many companies fall into this trap. Does yours? Here … [Read more...]
Don’t Hijack My Attention
WAYS TO LOSE READERS Going Shopping I’m walking down the sidewalk on a sunny day. I have a little time to look in the shop windows. I look in one and see something interesting. I go in, only to … [Read more...]
Introducing Customer Think
Uh-oh I’ve Been Thinking Again What happens when you cross thinking outside of the box with personal branding? Customer Think–a series that takes Brand YOU outside the box to become Brand YOU & … [Read more...]
Words We Search with, Words We Sell with
When Words Fuel the Internet Words are the fuel of the Internet. We type the name or description of a product, service, or topic into a search engine, and the search engine takes us to it. With luck … [Read more...]
A Silly Left Right Brain Test
Here’s a Fun Test Here’s a fun test on right and left brain thinking with only a few questions. If you know this stuff you can easily skew it. I tried not to, but I did anyway. We know that I am … [Read more...]
Being Smart by Accident: Why Living Your Brand as a Writer Is Everything
Every Choice IS the Story In 6+1 Traits — Word Choice, I make the point that we cannot talk without talking about ourselves. The words that we choose to express what we mean also reveal things … [Read more...]
Customer Solve Your Own Problem
That’s Customer Centered I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and … [Read more...]
It’s Hard to Be Irresistible When You’re Kissing Up to Folks Who Don’t Care About You
Invest in the Customers You Want to Attract Dreams are good things. Strategies to get us there are essential to making those dreams real. A key strategy in any business plan is knowing who the … [Read more...]
SOB Business Cafe 08-18-2006
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy … [Read more...]
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