Two Words Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than … [Read more...]
Enough About Me, Let’s Talk About What You Think
That Couldn’t Be Us Or Could It? I share a joke with a friend in California. It’s like a script. It goes like this. I call him up. He answers. I say, “Hi, Eddie, how am I?” He replies, “Oh, you’re … [Read more...]
How THEY Work — Why the Heck Do I Care?
The Fortune Series You might have caught the Fortune Magazine piece by Cait Murphy that featured 12 successful individuals at work. It was called Secrets of Greatness: How I Work. The article … [Read more...]
The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream
The Value of a Strategic Plan In June of 1995, I joined a $9Million company that was losing 10% per year. I was part of team that was determined to turn it around. My job was to write the strategic … [Read more...]
Bloggy Life Question 25 — Would You Blog as the Opposite Sex?
Mr. um, I mean Ms. er, Sir, Ma’am? For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life … [Read more...]
The Mic Is On: Do you Remember the Time When. . .? Whatâs Your Favorite Family Story?
It’s Like Open Mic Only Different Here’s how it works. It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE … [Read more...]
American Airlines: When 2+2= -8 Just to Get Back to 0
Stuck in the Airport I have traveled 1,481,924 miles with American Airlines. I’m a loyal customer. It means something to me. It should mean something to them. Apparently it does 50% of the … [Read more...]
Bloggy Question 23 — Would You Live Blog the Wedding?
Now What Do You Say? For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . A … [Read more...]
Epilogue: Motrin, Take Two and Don’t Wait ‘Til Morning
The Headache Rx The folks on the Motrin team are suffering from a sefl-induced headache today. It was caused by being focused on the wrong things in their “WE FEEL YOUR PAIN” AD CAMPAIGN. Now … [Read more...]
Motrinmoms: The Spectacular Opportunity to Rise from a Colossal Mistake
Savvy Companies Don’t Have to Do This Tonight, a corporation made a colossal mistake. Motrin put up this ad. The ad was meant to tell Moms with new babies that Motrin understood their pain. … [Read more...]
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