A Guest Post by Rosemary O’Neill If youâre a small business or a consultant, Fortune 500 clients are a rush. Impressive logos can adorn your sidebar, you can impress your grandma with how … [Read more...]
Reaching the Offline Customer: Do You Promote Your Blog Offline?
by Scott McIntyre Last week, I shared with you my thoughts on how the nature of your online business will influence any decisions you make as to whether you might consider targeting offline … [Read more...]
Attracting the Offline Customer: Why Do You Promote Your Blog Offline?
by Scott McIntyre Last week, I suggested a few practical methods and communication channels that you might use to promote your blog offline. I was pleased to read in your comments that many of you … [Read more...]
Connecting with the Offline Customer: A Non-Blogger’s Perspective
by Scott McIntyre It is a little daunting to be out here for the first time, writing in front of you all. But I’m not too nervous because I know that you’re friendly folk. You see, I’ve been … [Read more...]
Be Your Own Digital Secret Shopper – 5 Ideas
by Rosemary O’Neill Whenâs the last time you called yourself? Go ahead, pick up your phone right now and call your business line. What happens? Is it a friendly greeting, or is it the third … [Read more...]
How I Take the Focus Off Money
A Guest Post by Scott P. Dailey My portfolio is comprised largely of passionate, cash-hungry small shops, boutiques, niches and nonprofits. I do work with big companies now and again too, but they’re … [Read more...]
How I Take the Focus Off Money Part II
A Guest Post by Scott P. Dailey This is part two of a two-part series on how to get the client focused on the relationship, not the costs they incur working with you. In the first installment, I … [Read more...]
How Internet Business Changes with Video Chat
by Jason Phillips What Offline Businesses Know Small businesses have always been built on customer relationships. Strong relationships with your customers mean stronger stability for your … [Read more...]
Always Give People More Than They Bargained For
A Guest Post by Lou Imbriano I grew up in East Boston in a three-decker dumbbell tenement building. My grandparents lived on the first floor and we lived on the third floor. We spent a lot of … [Read more...]
How to Defuse Customer Skepticism and Cynicism
A Guest Post by Scott P. Dailey Want to eliminate the healthy skepticism your customers have of you and instead be seen as a trusted servant? Terrific. Here’s what you do: don’t give them cause to … [Read more...]
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