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Three of the Best Website Builders for Time-Crunched Graphic Designers

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By Teddy Hunt

OK, so perhaps you’re a graphic designer who knows he or she can create one hell of a website that impresses visitors. But sometimes there’s just not enough time, and you have to leave the hard work to the Internet. Whether you want to create an online portfolio to showcase your work, or a website that people can visit when they need your services, there are plenty of options out there to meet your needs and get a functional website running.

With that said, here are three of the best website builders available if you’re too “busy” to do it yourself.

lazy designers

Wix

Wix currently has more than 43 million registered users, with about 45,000 new ones joining every day. This website builder works well for photographers, musicians, small businesses, and yes, designers. It’s especially great if you’re a beginner so to speak, since it’s relatively easy to use and features a “Help” function that’s well thought out and easy to use. Here are some other pros and cons of Wix to think about before taking a test drive.

  • Impressive templates. Wix includes more than 280 templates or you can create a customized one.
  • Drag and drop interface. Simply choose what you need (text, pictures, slideshows, etc) and put them where you want without restrictions. Although it’s not the easiest builder to use out of the three, it works well.
  • Support and help. As stated earlier, Wix provides unmatched support and help. There are buttons you can click on for answers when you’re stumbled all over the website. With a VIP plan, you get one-on-one support.
  • Advertisements on the free version. Unfortunately, if you’re using Wix for free, your published website will include ad logos on the side and bottom of it. All three of these web builders have ads in some form or fashion in the free versions, but Wix has a considerable amount more. You’ll have to upgrade to get rid of the ads.
  • Can’t change templates. Once you decide on a template, you’re stuck with it. So choose wisely.
  • Won’t manage complex e-commerce needs. Want to build an online store? Stay away from Wix.

Weebly

If you’re looking for an easy-to-use website builder that doesn’t sacrifice reliability, look no further. Weebly is perfect for graphic designers who want to showcase their portfolio without much effort put into building the website. Here are some other pros and cons of Weebly to think about before taking a test drive.

  • The best drag and drop builder on the market. Yes, even better than Wix. There isn’t an overwhelming amount of tools, but still more than enough to build a functional and professional website.
  • Free. Not only is Weebly free for most users (or really cheap for those who want to upgrade), but the advertisements are minimal. No limits. No credit card information required. No pressure to upgrade.
  • Range of templates. Even with a free account, there’s a template for everyone (and you can change it).
  • Won’t manage complex e-commerce needs. See con about Wix.
  • Limited amount of designer-caliber templates. But Weebly is changing this rapidly, so it won’t be a con for long.
  • Basic blog functions. If you want to blog on your website, you’ll have to get used to the basics. Unfortunately, Weebly lags behind when it comes to blog post organization and management. Also, you can only promote your posts through Facebook and Twitter.

Squarespace

Squarespace launched in 2004 and has since used memorable marketing videos, good publicity, and stunning example websites to push itself to the top of the website builder food chain. It currently runs more than 1.8 million websites. Although most probably won’t appreciate what Squarespace has to offer, graphic designers most certainly will. Here are some other pros and cons to think about before taking a test drive.

  • Commands your attention. The templates on Squarespace are beautiful and rich with imagery, making it look like you poured your heart and soul into designing your blog or website.
  • Responsive templates. Meaning you can resize your browser and your content will automatically adjust to provide your visitors with an optimized viewing experience. This is so crucial for end user engagement. It’s critical to note in web design the advancement of photo quality coupled with the popularity and on-the-go convenience of tablets.
  • Extensive styling options. Squarespace offers them, other website builders don’t.
  • More difficult to use. Simply put, you need to invest some time and effort before taking advantage of all the tools that Squarespace offers. If easy is what you’re looking for, look elsewhere.
  • Drag and drop feature not as smooth. Wix and Weebly’s drag and drop interface seem to work smoother.
  • You can customize everything without going into codes. This is actually a con for the average Joe, but to an experienced graphic designer this might not mean much.

All three of these website builders work well. It all comes down to your wants, needs, and abilities.

Have you used one of these before? What was/is your experience like?

Author’s Bio: Teddy Hunt is a freelance content writer with a focus on technology. When not behind a computer, Teddy spends the majority of his free time outdoors and resides in Tampa, Florida.

Photo Credit: anoldent via Compfight cc

Effective Logo Design that Reaches Your Target Audience

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Guest Post
by Christopher Wallace

The Best Logo for the Best Customers

In today’s fast-paced, competitive environment, getting your business noticed is not only a top priority but also a critical one. The marketplace is getting more crowded all the time and every business is in competition for the most precious commodity out there—customer attention. And when you think about it, what better way can there be to get that attention than an effective logo?

Next time you see the Golden Arches or the Playboy Bunny, notice how these images instantly convey messages about their brands that a thousand well-written words could never come close to matching. What about your favorite sports team? Try watching a game without seeing the team logo. You can’t. Instead, count how many times you see that logo displayed—on the players’ uniforms, in the stadium, on the programs—just about everywhere. Are logos important? You bet they are!

So what makes an effective logo? People have their opinions. Some favor simplicity, while others insist that pizzazz is king. Some think letters, numbers, and symbols are all you should see. Others favor pictures and drawings. Some insist on including the business name, while others prefer to let the audience figure things out for themselves. Which of these is the right approach?

Well, the plain fact is that there is no one-size-fits-all answer. It all depends on your business and the demographic you are targeting. A dynamic, eye-catching, attention-grabbing, and memorable logo can do wonders for your business. But it can also be useless if it doesn’t attract the customers you are trying to reach. Here are some common things to remember when trying to find the right logo for your business:

  1. Make it adaptable. Think about all the places your logo will need to be displayed—and then make sure the logo is designed in a way that makes it stand out in every setting. A few things you should consider: Does the logo still look good when you shrink it down? Will it retain its appeal when the colors are removed and it appears in greyscale or black and white? Can it stand out against the backgrounds of the different places where it will be showcased?
  2. Make it original. You may have the best-looking logo on the planet. But if somebody else thought of it first, then it’s not really yours at all. Before you go with it, do some research! Is there already a logo out there that looks a lot like yours? If so, you run two risks: (1) the possibility of a lawsuit; and (2) the likelihood of confusion between your brand and the other one. Before settling on something, do some checking online. One good resource to use is Tineye. Another is Google images.
  3. Make it timeless. Avoid saddling your logo with trendy images that will soon be out of date. An ideal logo should be able to withstand the test of time. If you have to change your logo every couple of years, then your brand will never have a chance to cement itself in people’s minds. Ask yourself this: how many logos do you see today that include images of bell bottom pants or cassette tapes? Remember that today’s trendy craze is usually tomorrow’s old news.
  4. Make it relevant. You know what your business does. But that doesn’t mean that others know. Your logo needs to communicate your product or service. You want it to become your calling card for brand recognition and loyalty. If customers look at your logo and scratch their heads because they can’t figure out what you sell or what you do, you will very quickly be forgotten. Make sure there is a recognizable tie-in relating your logo to your business.
  5. Make it meaningful to the right people. The important thing here is to completely understand your target audience. This means understanding not only your target demographic (i.e., gender, age group, household income range, marital status, etc.) but also what makes them tick. You want to understand how your target audience approaches life, what traits they exhibit, and what their attitudes are. Are they risk-takers? Do they like to spend money? Are they tech-savvy? Only after you know answers to questions like these will you be able to design a logo that reflects both their profile and their feelings.

In today’s business climate, a sharp and distinctive logo is a must. It will make your business stand out but it can also do a lot more. It can inspire trust, create brand loyalty, and generate instant recognition of your business. But it will only do these things if it is designed with a lot of care and forethought. That logo may look like just a little piece of art but in reality it can make a huge difference to your bottom line.

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Christopher Wallace, Vice President of Sales and Marketing for Amsterdam Printing, has more than 20 years experience in sales and marketing. At Amsterdam, a leading provider of personalized pens , promotional pens , and other personalized items such as imprinted apparel and customized calendars, Christopher is focused on providing quality marketing materials to small, mid-size, and large businesses.

Thank you, Christoper! Your list is thought provoking! Great timing for this. 🙂

–ME “Liz” Strauss
Work with Liz on your business!!

Reach Out and Touch Someone with Your Company’s Blog

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In the small business blogging world, there are good blogs and there are not so good blogs. That being said, how would you rate your blog?

As a small business, what is your goal behind having a blog in the first place? Do you use it as an opportunity to promote your company’s products and services? Is it more of a forum for you to get things off your chest or talk to other business owners? Or is it just something you felt you had to have given your competitors have one?

Like many small businesses that sport blogs, the initiative to grow the blog is often there, but the time doesn’t seem to be. What ends up happening is the blog takes a back seat to other more important matters, the content becomes stale, and next thing you know you have a blog whose hits become less and less.

Growth is Possible

If your company’s blog is collecting dust on the Internet, there are means by which to grow it and enhance your company’s online profile.

Among the initiatives to employ are:

  • Who is my audience? – If you haven’t already answered this key question, you’d better. You can spin your wheels on your blog if you don’t know the answer to this question. In order to make your company blog stand out, you need a niche, something that sets you apart from the competition;
  • Determine the time factor – It is important as a business owner with a company blog to determine how much time and effort will go into it. If you have a marketing person/team in place, the blog typically falls to them. If not, and you are the one primarily responsible for the blog, set time limits each week as to how much time will go into the blog;
  • Good copy is imperative – Whether you are writing your company’s blog or a staff member is it is imperative that it offers good copy. Your content needs to be interesting, useful and timely. Make sure that the blog provides both current and potential customers with information that peaks their interest, is important to their lives and is up to date. Also, keep the blog postings relatively short, given that the time demands on readers are greater than ever;
  • Just as important as good copy is, your blog needs a clean look. How many blogs have you visited where the design is cluttered, hard to follow and looks like a kindergartner laid it out? If you’re not a design guru, find someone who is so that the blog looks and acts professional;
  • Reach out to others – Another key is linking to other blogs and commenting on other’s posts. When you scratch someone’s back, they will hopefully do the same in return;
  • Respond to comments – In the event you are getting comments on your blog, by all means respond to them. This shows the reader that you are engaged in the conversation brought by others, along with getting you noticed more throughout the blogging community;
  • Know your metrics – If you’re writing a daily or weekly blog but not checking the statistics, what’s the point? Company bloggers want to know how many people are clicking on the blog, what demographics do they represent, when are they clicking on the blog etc. Find the right analysis program to track your numbers and see what your traffic reports look like.

 

While these are just a few of the areas you should zero in on, remember, YOU control the look and sound of your company’s blog.

Don’t expect the company blog to itself bring in a ton of revenue, but look at it more as a component of your overall strategy to reach out and touch someone, in this case, customers.

Photo credit: thefosburyflop.com

Dave Thomas is an expert writer based in San Diego, California.  He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

Look Who’s Entered to Win a FREE SOBCon Trip — OR Get a $250 Discount

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150 People to Fine Tune Your Web Presence

sobcon-vmc

Suppose you could take a weekend retreat away from the noise of the Internet …

  • to focus on your business with the support of a mastermind team
  • to get quality time to interact with the top people in social media
  • to get the best information AND time to discuss how you’ll apply it
  • to work with sponsors who are doing the same thing
  • in a room limited to 150 people — all focused in the same direction
  • without worry because the food and the wireless are outstanding.

Imagine a weekend work retreat with these people totally invested.

Here are the entries to win …

  1. Jon Swanson @jnswanson wrote How Becky McCray Changed My Life
  2. Leia Ferrari @lferrari2 wrote My BlogCrush confession
  3. Cynthia Smoot @ohsocynthia wrote Getting Back to Basics …
  4. Kristin Rielly @geekgirls wrote Opportunity Can Be the Greatest Motivator
  5. Ria Sharon @RiaSharon wrote How Our Relationships Matter
  6. Deb Brown @debworks wrote The Virtual Meets the Concrete
  7. Ellen Nordahl @ElleLaMode wrote Inspiration to Embrace Uncertainty
  8. Laura Maly @laura_maly wrote Online Thoughts Crash Into Reality
  9. Esther Crawford @faintstarlite wrote My Internet Addiction
  10. Glenda Watson Hyatt @glendawh wrote Lives Change When the Virtual Meets the Concrete
  11. Jasmin Tragas @wonderwebby wrote Virtual Adventures and Girl Scout Cookies
  12. Ken Trump @safeschools wrote Inspiring Person: Liz Strauss
  13. Paul Merrill @paulmerrill wrote How Chris changed my life
  14. Teri Conrad @tlchome wrote The Doctrine of Stephen Jagger
  15. Susana Molinolo @foodplayground wrote #SOBCon2010
  16. Lynne Jarman-Johnson @LjjSpeaks wrote Work + Fun = Passion
  17. Erno Hannink @ernohannink wrote Als online ondernemer doormodderen of in stroomversnelling – SOBCon 2010
  18. Stephen Sherlock @SherSteve wrote Hitchhiking with Aloha
  19. Hope Bertram @windycitysocial wrote SOBCon2010 – Getting to know Hope
  20. Connie Roberts @ConnieFoggles wrote Connecting Is The Easy Road To Blogging
  21. Carole Hicks @carole_hicks wrote SOBCon2010 – The People Who Have Made a Difference For Me
  22. Deb Hildreth@adlex wrote I am …
  23. Hollie Pollard @commoncentsmom wrote They Don’t Even Know
  24. Chris Burdge @b_WEST wrote #SOBCon2010
  25. Pieter van Osch @pyotr wrote Online Creativity Accelerated by Off Line Event
  26. Lisa Grimm @lulugrimm wrote Reflection: Inspirations From the Web
  27. Dave Murray @DaveMurr wrote #SOBCon2010 – To Everyone, Thank You for Being Here and for Helping Make This Ride All the More Meaningful
  28. Nathan Hangen@nhangen wrote 3 People/Places that Have Inspired and Educated Me for Online Success
  29. Nerissa Marbury @OneEpiphany wrote The Person I Secretly Admire (or use too)
  30. Lynn Reidl @lynnreidl wrote Peace of Mind: a Concrete Reality
  31. Phil Gerbyshak @philgerb wrote Big C Communities Matter: #SOBCon2010
  32. Tamara @unexperiencedmom wrote Liz Strauss Labeled Me an SOB!

    33. And this just in from

  33. Jordan Cooper, stand-up comedian @NotaProBlogwho wrote Nigerian Spammers Changed My Life

Would you write a blog post to get a chance to win a FREE SOBCon Weekend?

An Expense Paid Ticket!! AND the BlogIt EarnIt Discount

Here’s what they did to enter …

Now, we’ll put all of the entries in a random drawing and choose one lucky winner. We’ll announce the winner at the Webinar on February 15th. The winner will receive:

  1. a free ticket to SOBCon2010 – $895.00 value
  2. airfare and three nights at Hotel 71 – up to $1105 in hotel and airfare

A total package value worth as much as USD $2000 – nontransferrable, nonrefundable.

And remember as a thank you for sharing a story, we’re sending everyone who enterred a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings!

If you can’t make to SOBCon2010, you could “pay it forward” and pass the discount on to one of your friends — or offer it back to us as a gift for us to pass on for you.

Don’t Miss the FREE SOBCon Webinar Monday

Join us at noon EST on February 15th), to kick off a special SOBCobn2010 Webinar with Chris Garrett, Chris Brogan, Amber Naslund and Liz Strauss

We’ll be announcing the FREE SOBCon Trip contest winner and a new special limited time offer!

SOBCon2010 Webinar
Mon, Feb 15, 2010 12:00 PM – 1:30 PM EST
https://www2.gotomeeting.com/register/197073915

We’ll be talking strategy and tactics for our online business.

We’re doing everything we can to bring you all the value, the experts and expertise, and the time to work and network that you need to make your business outstanding and extremely profitable in 2010.

What could you do with a weekend of the time, expertise, and support you need to focus your business?

We’re all coming for the same reasons.

–ME “Liz” Strauss

Register Now!! for sobcon-vmc Make the investment.

Why Can’t We seem to Keep Things Simple?

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A Guest Post by Kyle Lacy

relationships button

I was asked to write this guest post about the power of simplicity in blog design and honestly, I was at a loss for words. What does it mean to have simplicity in blog design? Are we discussing the concepts of the layout design? Or a universal view of all things blog? I am not here to talk about the back-end coding of a blog, the rules of user interface design, or minimalistic thoughts on design…but the ability to give your readers the easiest way to read your valuable CONTENT.

It is easy to say that the simpler the design the better. I mean… look at Google and Yahoo. Google has one of the simplest website designs… ever. The design hasn’t changed much since the creation of the search engine. While Yahoo… in all of the search world glory… has everything but a kitchen sink. Google has proved that simplicity wins in design but where does simplicity fit in blog design?

I could give you a list of the top 10 reasons why blog design should be simple… but honestly… we don’t have the time. There is one reason why your blog design should be simplistic in nature…

Readers should have the ability to scan your content without experiencing a headache or stress… which will eventually lead to a heart attack.. which none of us want…NO READER DEATHS!

I’m taking the Google route. Simplicity in blog design is key because YOUR content must be easy to scan by the reader. I am not here to preach. In no stretch of the imagination is my blog even close to simplistic… but it is closer than most. What do you want the visitor to experience when surfing your blog and your content?

Remember, your content is king. Design around your content.

Since design is the main topic of conversation in this post.. I wanted to share with you 5 blogs I find extremely BRILLIANT when it comes to simplistic design.

1. Blog What? Design

2. AI Alex

3. Dive Into Mark

4. Design Intellection

5. I am Neato

They focus on the content… period.

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Kyle Lacy oversees a company called Brandswag, which focuses on design, branding and social media education. With offices in Indianapolis and Oklahoma City, Brandswag helps business owners connect with their customers and sustain profitability by presenting consistent images and messages in the marketplace. He recently finished writing Twitter Marketing for Dummies which can be found on Amazon.com
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Kyle, thank you! This is the best on the subject I’ve seen in a long time.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Design, Function or Content — Which Is More Important?

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I asked a question the other day on Twitter: What would you respond to the comment, “Content is more important than design.” The first response I usually get is content – content is king. If you go to a site and there isn’t any content to engage with or provide value, and it doesn’t get you thinking, there’s really no point or purpose to it. Content that changes, gets updated frequently and is genuine is usually the first element in any order of importance in relation to what people want to see when they visit your site.

Kyle Placy, a friend and designer responded, “Hmmm, content is more important than design… I think that is a relative statement. You can have great content and a terribly designed blog and the content is moot. I would say on a sliding scale content is more important but there is a fine line to draw between clean and easy design to terrible design.”

Vicky Hennegan said that content is more important but a good design can affect how long you stay on a site.

I read a lot of blogs and visit a lot of websites. We all do. Sometimes it’s part of my job to go find information from a website and sometimes that is all I’m there to do. If I like the look of the site I might spend a little more time and read some posts. If the site is appealing either because of its design or function capabilities I might click through and check out some features. I will definitely return if I like the content but I will also return if I liked the look (design) and feel (function) of the site. Things to consider:

1. Does everything your site/blog “say” it can do work? For example, links, pages, signup for RSS feeds, newsletters etc.? Do all the functions work the way they were intended to?

2. Do you have your contact info somewhere easy to find? You may not want people emailing you; that’s fine but chances are at some point someone is going to want to reach you. Will they easily be able to find this information? I sometimes have to collect contact info from websites and am so surprised when I have to hunt to find it. Home page is best if you want to be found.

3. Do you have all your social platforms listed on your site somewhere?

4. Not everyone has a designer. Not everyone needs one, in fact. WordPress, Blogger and Thesis have made it really quite easy and painless to customize your site. Twitter is a great resource as well – ask for help and you’ll get it!

Design, function, or content, which is more for you?

from Kathryn Jennex aka northernchick

photocredit – Anna Hape