Enter the Chief Executive Social Gardener Recently a friend asked me how we might get big brands to think more like entrepreneurs. I’ve been thinking about that. Maybe we should get the C-suite … [Read more...]
Directories and Click Exchanges as Promotion
Hey I’m Here! I remember all too well when I had my blog set up. There were 6 or 7 posts and I had 6 or 7 readers — all friends who were doing me a favor. I wanted so much to find a way to say, “Hey, … [Read more...]
Does Your Business Style Connect or Make People Cringe?
Get Serious Attention In Amanda Valenti’s recent guest post here about Common Writing Mistakes, she made many important points that I encourage small businesses to take to heart. If spelling, … [Read more...]
Feeling a Customer’s First Response
An Opportunity A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that … [Read more...]
GAWKER Design: Curb Appeal as Customer-Centered Promotion
The Qualities of Great Curb Appeal Great design is branding that whispers. Like a house with fabulous curb appeal, a uniquely-inspired stained glass window, or the fine lines on a fabulous car, design … [Read more...]
Great Find: Adding Show-Hide and Categories
Improbulus Offers Us 2 in 1 There’s a reason I wrote poetry to Improbulus the blogger at A Consuming Experience. She is one great researcher, analyst, problem solver, who does everyone a service in … [Read more...]
Hate Self-Promotion? … Could Trust Be the Issue?
Deliverables Depend on Trust Ask a venture capitalist what moves him or her to invest, what you’ll hear is a definition of the word trust. How could it be otherwise? A VC is betting on … [Read more...]
How the Football Captain and the Guitarist Sold Out the Stadium!
It Starts with Someone Who Cares about the Audience When I’m asked to do an off-site, I sit down the with event planner to discuss what the people attending might want or need to know. Hands down … [Read more...]
Introducing Customer Think
Uh-oh I’ve Been Thinking Again What happens when you cross thinking outside of the box with personal branding? Customer Think–a series that takes Brand YOU outside the box to become Brand YOU & … [Read more...]
Jonathan Schwartz, CEO, Expert Corporate Blogger
CEO of Sun Microsystems I’m sure that Jonathan Schwartz has plenty to do. After all, he’s CEO of Sun Microsystems, traveling the world and talking to the media comes with the job — not to mention … [Read more...]
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