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The Company that Owned a Nation

February 11, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

by Jean Gogolin, WordWright

Elizabeth I of England is remembered for a lot of things – her virginity and defeating the Spanish Armada to name two – but not many people think of her as the backer of an early experiment in capitalism called the joint stock company.

But by granting a royal charter to a bunch of London businessmen intent on beating the Dutch at the spice trade, she set the stage for a business deal that shaped a nation – one that could teach Wall Street and the U.S. Congress a few lessons.

On December 31, 1600, the Queen granted a Royal Charter to “George, Earl of Cumberland and 215 Knights, Aldermen, and Burgesses” to form what eventually became the East India Company. Shortly thereafter their ships set sail for the Indian Ocean, and the rest is quite literally history.

Initially, the company stuck to trading cotton, silk, indigo dye, saltpetre (for gunpowder), tea, and that big profit maker, opium. Back home, various acts of Parliament renewed the company’s charter, in return for which the company made large loans to the government. Over time, the Company acquired Indian territory, minted money, collected revenues, maintained forts and armies, made war and peace, made treaties, and administered justice – of its own kind. Eventually, it ruled virtually all of India.

Of course, all that power corrupted. Despite its revenues from trade and other sources, the Company found itself burdened with massive military expenditures, and its future seemed bleak. Desperate, the directors tried to avert bankruptcy by appealing to Parliament for financial help.

[Sound familiar?]

State intervention put the Company back on its feet, Parliament took greater control over the Company’s affairs, and placed India under the rule of a Governor-General in an arrangement called the Raj. [See “A Passage to India,” available through http://www.Netflix.com]

For the next 50 years, the British tried to eliminate Indian rivals, beating back Tipu Sultan of Mysore and the Marathas, and subjugating the Sikhs.

Finally, of course, India rebelled and eventually won independence.

British histories of the Raj tend to focus on the regimes of law and order installed by the British, the bringing of the railways, roads, and telegraph to the natives, the institution of formal education, the introduction of British political traditions and institutions. Not to mention cricket and gin. To hear them tell the story, relationships between the Brits and the people of Indian were cordial.

But according to one source, at the same time that near-sainted Winston Churchill was waging a valiant struggle against the Nazis and Japanese, he complained to Leo Amery, Secretary of State for India, “I hate Indians. They are a beastly people with a beastly religion.” Churchill, you remember, spent considerable time in India.

No wonder Indian historians describe the Raj, and the reign of the East India Company, somewhat differently than the British do.

The East India Company was finally dissolved in 1874 – though interestingly, it still has a 1-page website leading nowhere: http://www.theeastindiacompany.com/

Two small remnants of its existence remain. One is the East India Club in London, now a private gentlemen’s club in St. James Square. The other, surprisingly, is the design of the American stars and stripes, which was influenced by one of the East India Company’s flags.

But the real legacy of the Company, for good and ill, is India itself, forever shaped by those 16th Century businessmen after the wealth of the East.

Jean Gogolin can be found working at WordWright and at Word Tales where she
writes about writing, the news, and the business of words in an intelligent, strategic and slightly edgy way.
Her twitter name is @jgogolin

Register for SOBCon09 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, East India Company, Jean Gogolin, LinkedIn, ROI of Relationships, SOBCon09, Word Wright

When the Tribe Has Spoken, How to Find Your Voice and Own It

February 11, 2009 by Liz

Distorted Reality

I worked my heart out for a company. I traveled extensively — living on one coast, working on the other — it’s survival was my goal. The people I worked with were the most invested minds and hearts. My job was my life. That company was meaningful — for all of us and for the customers who loved us.

Then the owners — investors — decided to sell. The folks who bought us, bought an asset for their portfolio — a portfolio being built for an IPO. The culture, the customers, the intangibles were irrelevant. In one confusing move after another meant to bolster their ailing assets, the new owners slowly killed the company that was thriving.

On my last day, 25% of the company’s staff was told “Good-bye.”

I remember having one thought driving home that afternoon.
The tribe has spoken.

Reality was distorted.

Finding Your Own Voice and Owning It

My dad told me life is survival of the fittest. Have a heart and use my mind — pay attention. On the way to school, he’d point to people we’d see. He’d tell me their stories hoping I’d learn lessons about being fit and surviving. But wisdom and experience can be hard to pass on.

Hot might not mean much until after you’ve touched the stove.

I learned a lot in the weeks after the company I loved told me to go. I learned about how people act, what they really mean, and what to do to get moving forward again. Reality didn’t take shape again in hours. It took some work and time, but the work and time were well invested. And like my dad, I’ll pass on what I can. Here’s some thoughts about how to survive a when the tribe has spoken.

  • They say it isn’t personal. Of course it is. Removing people from jobs totally disrupts their lives. How much more personal can it get? Losing an income is bad enough — losing connections to the people who were friends is a jolting personal loss.

    Respect that.

  • No one knows what to do next. Suddenly a tribe becomes about who is and isn’t. The gone ones have a ticking clock and so much empty time. The survivors are surrounded by empty spaces where people used to work. The chasm is wide and threatening. Most humans feel and fear that danger. They do unexpected, often hurtful things, to hide that.

    Forgive the fearful.

  • No tribe is the only tribe. When a person spends every waking hours invested in working for something, it skews perspective. A big part of a life can seem to be a big part of the world.

    Kick that tribe from the center of your universe.

  • Mourn short. Live long. Recover. I had thought, “I don’t want a new puppy. I want the puppy that died.” When I looked clearly at what had happened, I realized that the poor pup had been dead for months, and we’d been pretending. I let go of thinking about what they took — because they hadn’t taken anything.

    Take back your future.

  • Own your part. I saw myself and my part of it with new eyes. I’d been unhappy and too attached to what had been. The new owners had a new vision. In my own way, I’d refused to be part of it.

    Learn from yourself.

  • Come to a conclusion. Quit surviving and start living. Live and connect. Show everyone the smile that the next tribe might earn, but no tribe will own.

    Answer with your own voice.

Losing a tribe isn’t the same as losing a life.

Yesterday a woman, I so respect, told a story of how she was knocked down by something big. I know her and it won’t shake her voice. No tribe will ever own her. But not all of our friends are as determined or deadset on succeeding as she is. Some need us to help them learn how.

If you need help finding your voice, reach out to find direction and worth in the noise and confusion. If you have friends who gone because the tribe has spoken, what can we do to bring them back? How can we help them get on their path again.

We need everyone.

If you think this would help anyone you know, do them a favor and pass it on? Stumble it, Tweet it, or email it to them.

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. and Register for SOBCon09 NOW!! Take control of your future.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, laid off, LinkedIn, survival

10:00 – Terry Starbucker on Pitching Social Media to Clients — 5 Key Questions for Potential Clients

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Terry Starbucker

Terry Starbucker is a service company executive who knows more than the average bear about leaderships and the social web. In his own words,

“I believe in the incredible potential of the human spirit, the vast underappreciated beauty of the earth, my wife’s smile and the love that radiates from it, long hugs and soft kisses, weddings and butterflies, honesty and courage, incurable optimism, the men and women in the arena, movies that make me laugh and cry at the human condition, the Green Bay Packers, downward dogs, a fine hot grande latte, the warmness of friendship, the spirit of SOBCon, vanilla ice cream, Elton & Bernie, the Grand Tetons, common courtesy, melodies I can’t get out of my head, amazing grace, Mom & Dad & my two sisters, servant leadership, government above hypocrisy, the daily grind, deep cleansing breaths, the power of dreams, the incredible wisdom of my grandmother, E=MC², and God and the Golden Rule.”

Terry’s focus today is …

Pitching Social Media to Clients — 5 Key Questions for Potential Clients

  • Are you ready to have public conversations?
  • How pervasive are your Social Media users in your customer base?
  • What is your sensitivity to negativity?
  • How are your current “conversational” avenues working?
  • Do you understand the medium and how to speak in it?

What other social media “pitching” questions do you have?

Terry Starbucker is an operations executive for a service company who lives in Connecticut, loves business trips to the Rocky Mountain west, is a founder of SOBCon, and posts his musings and observations about “the optimistic side of the daily grind” in Ramblings from a Glass Half Full.
Follow @starbucker at Twitter.

Register for SOBCon09 NOW!!
Learn new client strategies.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Comment Box Conference, Potential Clients, SOBCon09, Terry-Starbucker

9:00 – Angela Maiers on Literacy and Learning in the 21st Century

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Angela Maiers

Angela Maiers works with educators, DOE’s, schools, districts and teachers reach their goals in literacy and literacy education. In her consulting work, she spends her time teaching, researching, writing, speaking, and conducting seminars across the country in the areas of literacy, learning, and 21st century education.

Angela has created, developed, and organized multiple literacy institutes reaching thousands of educators across the United States.

Angela is answering questions today about the intricacies of

Literacy and Learning in the 21st Century

  • Habitudes- Habits and Attitudes of Successful Learning
  • 21st Century Literacy and Learning
  • Engagement and Conditions of Learning
  • Twitter Engagement
  • 21st Century Education Reform
Angela is proud of her 20-year career in education, especially the years she spent as a classroom teacher.

She is currently working as an independent consultant dedicated and committed to helping DOE’s, schools, districts and teachers reach their goals in literacy and literacy education through my company Maiers Educational Services.
Follow @angelamaiers at Twitter.

Register for SOBCon09 NOW!!
Educate yourself in the best company.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: Angela Maiers, bc, Comment Box Conference, Literacy and Learning, SOBCon09

8:00 – Shannon Paul on Internet People and What They Do

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Shannon Paul

Shannon Paul currently works in New Media with the NHL Detroit Red Wings as a creator of web-based content and digital marketing strategy. She is responsible for fostering relationships across the social web for the organization and the team.

Shannon began her career as an intern with the NBA Detroit Pistons Community Relations department before making her way back into the sports industry in her current position. Her professional background is in traditional public relations but her interest in social media communication dates back to her time as a student when she created an independent study program aimed at building and exploring the impact of blogs on mass communication.

Today Shannon is bringing research and insights on

Who’s Online Anyway?

Maybe everyone still isn’t online, but the gap is certainly closing, and it turns out we’re not all the same.

Of the 138 million people, age 13 and older, with broadband Internet connections in the U.S., 105 million (76 percent) are active contributors to the Web via social media, according to a study conducted earlier this year by Netpop Research.

The problem with identifying who’s online isn’t a matter of behavior, but of semantics. A lot of people regularly contribute to the social web without realizing that they’re contributing to the social web.

Case in point: if you ask someone who’s not a marketer or web development professional whether or not they participate in social media and they’ll probably look at you like you have two heads.

However, ask them whether they’ve ever uploaded a photo or passed on a YouTube video to a friend and you’ll likely get a definite yes.

Add to this communication gap a tendency for marketers and/or businesses to treat the populations online as if we are all the same and you’ll soon realize that identifying an audience as “online” simply isn’t enough.

I referenced the same study mentioned above for a recent post on my blog about the differences between the populations on MySpace versus Facebook, but the differences don’t end there.

The study utilized the following five population segments to differentiate the variety of broadband users.

  • Social Clickers rely on the Internet to maintain relationships with friends and family and to seek out new friends. A generational divide runs through this group, yet all Social Clickers share a desired to connect and communicate with others online.
  • Content Kings pursue a wide range of diversions available on the web. Deciding when, where and how to access entertainment, Content Kings create their own entertainment experiences. Content Kings see the Internet primarily as an entertainment source, and spend an overwhelming amount of their time online in the pursuit of fun.
  • Everyday Pros use the web quickly and efficiently. They are less likely to express their ideas online, nor are they interested in engaging with others. Everyday Pros focus on accomplishing mundane activities online, like checking stocks and managing their bank accounts. Everyday pros are short on time and disinclined to linger online.
  • Fast Trackers flock to the web to get their daily dose of news, sports, and weather. With a constant need to stay up-to-date, this group use a mix of major and specialized sites to get what they need. Focused and efficient, Fast Trackers spend half of their time online pursuing the facts, news and information they crave.
  • Online Insiders do more of everything there is to do online. They know about the Internet and see themselves essentially “living online.” Online Insiders divide their online time more evenly across major areas of online involvement.

As a supplement to this post, I recently discovered this new slide deck posted by the busy researchers at Netpop on Slideshare that helps explain the differences in the types of users you’re likely to encounter on the social web.

Netpop | Snapshot: US 2009

View more presentations from Netpop. (tags: tracker fast )
With so many businesses clamoring to develop an online presence, doesn’t it make sense to get to know how yours fits in and what kinds of engagement your customers are looking for?
Before contemplating whether your business should be on Facebook, take a look at your objectives and find your people. They’ll tell you where to go.

In 2008 Shannon Paul launched the Very Official Blog where she continues to write about social media for professional communicators.
Follow @shannonpaul at Twitter.

Register for SOBCon09 NOW!!
Learn tricks from Social Clickers, Content Kings,
Everyday Pros, and Online Insiders.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Comment Box Conference, Internet-people, SaoBCon09, Shannon Paul

5:00 – John Haydon on Social Media and Trust Online

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

John Haydon

John Haydon is the Social Media Coach and Publisher of CorporateDollar.Org and his fans describe him well. In the words of Rebecca Leaman of Wild Apricot, “John speaks directly to the needs and interests of small nonprofits.” Chris Garrett, Co-author of Problogger agrees “John’s short ebook gets straight to the point and only shows you the most authentic and ethical techniques, keeping the ‘social’ in social media! I would recommend it to anyone, profits and non-profits alike.”

John’s focus today is

Social Media and Trust Online

  • Social Proof -Book marking, testimonials, number of comments, number of subscribers, community involvement.
  • Consistency – Sticking around for years.
  • Being Honest – Just being who you are.
  • Being Afraid
  • Not Worrying — about what other folks are doing

John has had experience with relationships online. “John absolutely knows his Twittering.” – Michael Martine, Remarkablogger.com

John Haydon is sharing his social media common sense at Socialize your non-profit’s social media where you can learn about all facets of the using the social web for your profit or nonprofit organization.
Follow @johnhaydon at Twitter.

Register for SOBCon09 NOW!!
Build your business with an amazing trust network.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Comment Box Conference, John Haydon, SOBCon09, Trust Online

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