Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Ramblings from a Glass Half Full
“It can’t be done”

How many times have you heard these words? Plenty of times, I bet. “Can’t” is a big, fat, stop sign designed to sabotage a dream.

The Social Media Marketing Blog
It turns out that it’s pretty simple to understand what women want. All you have to do is ask them. Of course, you have to be listening and willing to put it into practice. Having been married for nearly 9 years, I’m no genius at dating; but there are some parallels here that even my feeble brain can pull out.

Read more: http://www.scottmonty.com/2010/05/online-ad-targeting-is-pretty-much-like.html#ixzz0oXCwqvf5

ReveNews
The service is called CinemaNow, partnering Best Buy with Sonic Solutions Inc. The service will start as a la carte, and hopes to progress to a Netflix like subscription service. Movie rentals will start at 2.99, videos for purchase will run from 9.99 – 19.99.

C-Level Strategies and Awakenings
To be honest, I used to avoid networking events if I was not absolutely sure that someone I knew would be there – someone for me to “hang out with.” This was a real detriment to my career as it drastically limited my exposure to executives outside of my little “bubble,” and prevented me from making wonderful new business connections.

One Mann’s Opinion
It’s scary and exciting and big monsters are there to eat you and you don’t know where to start. The best place is with your personal or business strategy. You don’t need to embrace it all, you don’t need to be everywhere and frankly no one can.

Des Walsh
Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do we go about that?”

These are perfectly reasonable questions. But they jump the gun.

Related ala carte selections include

Connie Reece
As they say about a picture …

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Sticky Figure
Now, there are lots of ways to find suppliers. You can Google, make phone calls, field incoming sales calls, sit through capabilities presentations, go through an RFP process, vet vendors, pick one and hope it works….you know the drill. Inefficient, time-intensive, risky.

Life as a Literary Agent
Too often, people sit down and nervously launch into some kind of story and I find myself dizzy with confusion. I sit there like a deer in the headlights and then I say something like, “Let’s back up. What’s your name? And is this fiction or nonfiction?”

Steve Farber
So, imagine my surprise (really, really great surprise) when I started to hear from educators–teachers, principals, administrators–about how they’d been applying the principles of Extreme Leadership in their buildings, in their schools, their classrooms. I’ve written about several of these amazing educators on this blog.

OPEN Small Business
While social media cheat-sheets and short cuts are available almost everywhere you look, the truth is that we have some work ahead of us. To help, I’ve assembled a list of five best practices to help you build, cultivate, and measure success in the new web right now.

Blue Sky Factory
If I could give you one piece of advice to make your email marketing efforts optimized, it would be to make sure you are fulfilling these 3 integral factors for email deliverability:

Media Post: Research Brief
Traditionally, PR has focused on reputation, earned media, third-party validation, and awareness-building – while marketing has been generally focused on advertising, sponsorships and lead-generation. The conversation has centered on how these two disciplines should be orchestrated to increase the overall effectiveness of outreach.

Social media contains elements that both disciplines find appealing and complementary to their existing efforts, so the debate has shifted towards who should “own” social media and, more importantly, how best to integrate social media with broader marketing or communications channels.

Related ala carte selections include

Digital Dads
Now, don’t get me wrong. I am the farthest thing from an uptight prude. But, as I sat there in the audience and watched the 6 & 7 year old teams shake things they didn’t have and perform moves that were more appropriate for a stripper pole then a school stage I had to stop and wonder. Why are we letting our kids do this?

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of