Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Pick the Brain
No one actually wants to encounter failure in their life. That’s because when you look at the isolated incident, it means that you haven’t found success. However, with the right attitude, you can use your failure in order to get yourself to success in an accelerated fashion.

It’s so easy to tell writers that words are tools and it’s good to have as many in the toolbox as possible. Mixing and matching words to form the perfect sentence, after all, is what writers DO.

But what if your vocabulary is actually getting in your way?

CKs Blog
As we wrap up this year and gear-up for the next, I’ve compiled this nifty slideshow featuring 20 helpful B2B social media posts, presentations and series to help B2B marketers start the new year off ready to integrate social media into their marketing mix in a way that helps them transition their marketing (and their mindsets!) to the Web 2.0 environment and works to increase their rates of success within it.

Communication Overtones
It has always been hard to get people to do what you want them to do.

In fact, if you try to get me to do something, chances are I won’t. It is one of my fatal flaws. I am stubborn like that, but I am willing to bet that a lot of you are, too.

Midcourse Correction
Traditional conferences versus social conferences. Which will you plan this year?

Not sure about the “Social Conference?” Read this post on “Screw Your Event Resolutions. Do You Conference Social?”

Related ala carte selections include

Itty Biz
OK. I realize you’re backlogged on your reading. And I realize that you’re going to be so sick of the G word that your brain is going to bleed. And I realize that all you really want to do is forget the holiday season ever happened and hurry up and get to February already.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

MuMBRELLA
And as Saatchi & Saatchi has demonstrated, it now goes without saying that you actually need to understand social media before you start. You can’t start learning on the client’s time.

Altitude Branding
Information hoarders are an endangered species. It’s not enough to know something anymore, because the internet knows it, too. If you don’t share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it’s traded on a massive free market.

Grow Map
Most of your market is trying to find you by searching somewhere – whether that is on a search engine, blog search, on their favorite Social Networking sites, using search tools like FeelTipTop or in Local Search Directories.

Small Biz Survival
We’re 15 days from 2010. It’s time to give your small business a jump start. That means planning, record keeping, and goal setting. I have four suggestions for you.

Adam King Studio
If you’re a professional interior designer or architect, you no doubt are aware of helping your client express themselves with the overall design of their home. In essence you’re providing an expression of your client’s values, beliefs, and principles. Hopefully, you’re also working with the rare customer who is employing you to design around their passion as well.

Related ala carte selections include

One Mann’s Opinion
Seth Godin is one of the most creative minds we have in this world.
He is not curing disease or changing the trajectory of war, he
makes us think and create.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of