Understanding Return on Investment

The hardest part of building a business is the signal to noise ratio. Every second someone offers something to tilt our sails in another direction. What keeps successful business folks unwavering and always on course? Serious business folks see everything as return on investment.

Invest in a Plan

They say it takes money to make money. Not so. Some folks do it with sweat and charm. But like every well-funded business start-up, the key is that they invest wisely. They’ve thought through a plan to get from point A to point B, and that plan is no pipe dream. The plan is everything.

You need to invest to build a business.

Folks who succeed are invested — in with “both feet.” They put their time and money down, and then they make sure that they get a return. Look at Wendy.

An example: Was going to SxSW a good business decision? I made it so. I put my money down and held my feet to the fire — Mission: get that value back. I pre-arranged meetings, had a plan. Sounds basic, but I talked to plenty of folks who didn’t do that.

I got the return I planned on — more really. An investment outlook changes everything.

Starting a business is a decision, not a “let’s see.” You can’t be “half in” without being “half out.” Who wants to give their important work to someone who’s not fully committed to being there tomorrow?

Are you invested? Do you know where your business will be in three years?

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Invest in Expert Models, An Actionable Plan, and the Support of a Mastermind Team! Register now!

The $350 Is Going Away April 1

Now that the details are set and the wheels are all rolling in the same direction, I’d like to bring you into some decisions as we make them. Later, I’m planning to share how the SoBCon08 came to be as it is and the future we see it unfolding.

We need to put an April 1 end date on the $350 registration fee for the folks who came to SOBCon last year.

The reasoning is simple. We care about the event and the experience deliver. We know what made it awesome last year. We were after the best wifi, a business venue, a location downtown, reasonable hotels, and a way that we might “hang out” close enough together.

We succeeded.

As in last year, our goal for this event has never been to make uber profits, but maybe you should know that every person attending, speaker, sponsor, Terry, me, and all participants cost us $300/head in fees.

Why are we doing it?

• We know that behind every great business are three things, great people, great tools and models, and solid decisions. Models, masterminds, and mastery is what builds dreams.
• It’s not for the money. Truth is, though, we’re getting a fabulous deal. We’re just passing the price onto you. (A business markup would put this conference cost at $900+.)
• We made a decision to built something better than last year and deliver it to you.

You’ve watch exactly how making decisions and getting determined has put my business on concrete. Isn’t it this the year you were going to do the same thing?

Are you up to the challenge?

Drop the Details, Decide

Planning a conference is a lot like planning a wedding reception. Everyone thinks, “Oh it doesn’t matter if I RSVP.” But business is about being able to make a decision. We made our decisions. Can you make yours?

Would you invest one day of experts, models, and teamwork to build your business around your strengths, your situation, and where you want to be?

Success is a decision.

• Register now.Lots of registration perks up.
• If you’re returning from last year, register by April 1 to take advantage of that great price.
• If you’re planning to stay in the Club Quarters Hotel or the Hotel 71, book now. The rooms are limited, especially at the Club Quarters. Some folks have already signed up. Rooms are at a premium.

Karen at bestwellnessconsultant [@] gmail [dot]com has volunteered to help coordinate a list of roommates for those who are looking.

Southwest has some great airfares. They also require a decision.

SOBCon08: Stop the Noise, Drop the Details, DECIDE YOUR BUSINESS

Seriously
Liz
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!