Successful Blog

Here is a good place for a call to action.

10 Step Half-Year Blog Checkup – How YOU Doin?

by

It’s almost the halfway point of 2013–time to take stock and make sure you’re putting your best foot forward. Remember those shiny dreams and goals you came up with in January?

To quote my favorite Friend, Joey, “how YOU doin?”

Let’s find out by running through 10 quick checkpoints. There’s still the whole second half of the year to do a course correction and kick butt.

10 Step Half-Year Blog Checkup

  1. Go into your Google Analytics and find your most popular post. Use that as a jumping off point for more content. Update the topic, do a “part two,” or simply re-promote it via your social channels. You might be able to get more juice out of it.
  2. Run a poll or send an email to get feedback from your readers about what they need. Use the results to guide your writing for the rest of the year.
  3. Make sure you are up to date with your software and plugins. When’s the last time you updated your WordPress? Are there better plug-ins you could be using? Do you need to renew any licences?
  4. Check current best practices for your sidebar, ads, and extra content. Is it time to delete some of those old conference badges, test removing your social profiles, or add a promo for your new e-book? There’s a great blog/community review video at Live Your Legend.
  5. Do you need to update your logo, tag line, or branding? When is the last time you refreshed your graphics?
  6. Is your editorial calendar set for the rest of the year? You don’t have to have a headline for every day of the week, but it might be good to sit down and come up with broad topic areas for each week or even each month. You’ll be sitting pretty if you feed your stockpile of headline ideas at the same time. How is your blog draft “slush pile?”
  7. Check in with your goals from the beginning of the year. How have you done? Do you need to make any course corrections? Pat yourself on the back if you’ve checked any big goals off the list already. It’s so important to take time to celebrate your wins. If there’s something on the goal list that you haven’t accomplished, think about whether it was a good goal to begin with.
  8. Update your social sharing tools and make sure you’re taking full advantage of new developments. All of the major social networks have undergone major changes since January. There are now verified Pinterest pages for your business, Facebook has changed its cover photo policy to allow more text, and Twitter now has interactive “cards” available to embed in blog posts. Have you looked at List.ly yet?
  9. Get up to speed on disclosure regulations. Are you compliant? It might be time to take a moment and read the updated FTC guidelines.
  10. Is your mobile experience optimized? Check your Google Analytics again and note how much of your audience is reading your blog on a mobile device. My guess is that it’s a big chunk! Take time to ensure that your site is mobile-ready.

Let’s use the rest of 2013 to inspire each other to success!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

The Sure Bet: 4 Reasons Putting Profits Back Into Your Business is a Sound Strategy

by

By Angela Freeman

The ultimate goal of any company is to generate profits. This leads to an important question: what do those companies do with the profits they create? These 4 reasons should convince you that putting profits back into your company is a sound strategy that will improve your business’s future success.

1. It Gives You the Opportunity to Grow

Your company thrives at what it does right now, but will it continue to thrive in the future?

All companies must grow to experience continued success. When you put profits back into your company, you can use the money to explore new industries or improve on the services and products that you currently offer.

For instance, you could use the money to purchase new lab or tech equipment that will let you conduct more of your own research. That reduces the amount of money that you have to give other companies to conduct research for you. It also gives you more control over the quality of your research.

Both of these advantages will help your company succeed in the future.

2. It Lets You Spend More on Advertising

If your company is earning profits, then you know it has something special to offer clients. Putting money back into the company could help you pay for advertising that lets you reach even more consumers and businesses that want to use your services.

No matter what kind of advertising you choose, it will take a sizable amount of money. Radio, print, and Internet advertising can quickly add up to thousands of dollars.

Spending that money on something intangible might feel like a waste, but it’s the only way to get a bigger segment of your target market. If people don’t know you exist, they can’t choose your services.

3. It Helps Improve Training for Employees

Without properly trained employees, you can forget about continued business success. Every person working for your business plays an important role, so you must place an importance on making sure every person receives good training.

Good training costs money. Depending on your company’s size, you might decide to build your own HR department to handle training, or you might hire an outside contractor to do the training for you. Regardless, you’re going to need to put your profits into the training program.

In the long-run, you’ll see good results, because you won’t have to worry about employees who don’t know how to do their jobs.

4. It Means You Can Avoid the Pitfalls of Debt

Many companies borrow money when they want to expand, investigate new opportunities, or upgrade their training programs. Borrowing money, however, means paying interest. That can weigh your business down for decades.

Even if you get a good interest rate of six percent, which is really quite good, on $100,000 that you pay back within ten years, you still end up paying over $13,000 in interest. You’re better off putting your profits back into the business so you can avoid that extra expense.

What have you done with the profits your company made in recent years? Have you put the money back into your business, or have you made other decisions?

Author’s Bio: Angela is a freelance business, tech and travel writer. When she isn’t writing she is being a science nerd, messing around with her lab equipment, and attempting to bake. Follow her on Twitter @Ang_Freeman3.

Big Data for Bloggers

by

Have you noticed? Big data is the new buzzword. Apparently, it’s so hot you should “make out with it,” according to Mitch Joel in his new book, CTR ALT DEL.

But if you’re like most entrepreneurs, bloggers, or small business owners, you have no clue what big data is, or how it might apply to your business.

So here is my all-access definition: “big data” is sets of information that are way too large to be accessed or analyzed on your average computer or set of servers. Think of data being fed from RFID tags globally, or all of the data in Facebook’s open graph, or earthquake sensor networks. You’re probably contributing to big data yourself, whenever you serve up an ad on your site from an ad network.

Big-data-for-bloggers
Perhaps none of these big data sets apply to your blog site, but the wider discussion about how to draw business insights from big data absolutely does apply.

Maybe we should call it “medium data.”

Here are three ways you can use medium data to draw insights for your blog.

Google Analytics

It’s free, and it’s getting deeper every day. If you haven’t signed up yet, here’s a quick tutorial on how to get started with Google Analytics.

At the most basic level, you can draw insights on who is visiting your blog, which content is the most popular, and where you can improve.

Once you dive deeper into the data, you can figure out whether all that time you spend on Twitter is actually driving people to your blog using Advanced Segments in Google Analytics.

Customer Surveys and Interaction

If you’re a blogger, your customer is a reader, perhaps a commenter or member of your community. Maybe they downloaded your eBook or signed up for an online course. Every time you interact with them, you have an opportunity to gather intelligence.

Whether it’s a quick one question “how did you like that book” sent in a followup email, or a more in-depth customer survey, you have the ability to pull together data to feed your future efforts.

John Jantsch said in an article a year ago, “Until a business of any size gets serious about listening to their customers, talking to their customers, and measuring every possible data and touch point, the promise of more data will only serve to distract.”

Accessing Big Data from Researchers

All of the data you use doesn’t have to come from your own blog site or customers. There are myriad free or inexpensive resources out there that can help you build business insights on your subject area.

Organizations like Edison Research, Gartner, and The Social Habit routinely produce scientifically valid research based on a much wider data set that you can access on your own. Find a research outlet that covers your industry or topic, and leverage their reports to come up with blog post ideas, watch for future trends, and increase your own utility to your audience.

Are you using data (small, medium, or big) to draw insights for your blog?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Image: Flickr CC

Will achieving your life’s dream make you happy?

by

When I was 10, I wanted to be an archaeologist. Something about the King Tutankhamen treasures touring the country inspired me, and I desperately wanted to find dinosaur bones. Then at some point, I found out that archaeology involved a lot of fruitless sweating, kneeling in the dirt, and being bitten by insects. I moved on to dream of becoming a children’s book writer, which involved none of those things.

king-tutankhamun

Are you working toward a specific life’s goal, either personally or professionally?

Have you stopped to analyze the reality of achieving your goals?

For example, if one of your career goals is to become a famous speaker, giving keynotes all over the world for big-time fees, have you considered the travel involved? Time away from your family, hotel rooms, TSA inspections? Yep, that’s glamorous.

If your corporate goal is to bring in 10 Fortune 500 clients, have you thought through the realities of servicing an enterprise customer? Massive bureaucracy, expectations, slow decision-making…and reliance on a few large customers can be risky as well.

Be careful what you wish for, you just might get it.

The homework today is to review your goals, both written and unwritten. Take a half hour to visualize what your life would be like if you achieved them. Is it the life you want?

If not, you need new goals.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Image via Flickr CC: Mediocre2010

How to Differentiate Yourself in Business

by

By Deb Bixler

If you are looking for new strategies for selling you need to know what it is that makes you shine above your competitors.

Knowing what makes your business truly unique is what will help you thrive with your customers rather than just blend with the masses. Find out what helps you differentiate your business from all others by knowing just where to look.

Direct Selling Strategies

What are your direct selling strategies?

home party plan businessMany business owners don’t realize that they are literally driving their business into the ground by using the same old selling tactics as everyone else.

If your direct selling strategy involves a twist- be it a link to a website tutorial or a cute magnet or pen that showcases your company name- then you are moving in the right direction to make sure that your business is truly different in its own way.

Don’t be afraid to narrow your niche down. When you firmly believe in what you are uniquely offering you can then attract the ideal customer. Many believe the opposite that a narrow niche will eliminate some leads.

We are taught in direct sales that you should be marketing to EVERYONE but really it is impossible for everyone to be your ideal customer. Define yourself better and you will be defining your customer better.

Your business personality is part of your direct selling strategies.

Consider Your Business Personality

How is your business’s personality? There are literally 100’s of methods of direct Selling so what makes you different?

What is your sales personality?

Is it upbeat and friendly like every other business in your industry, or does it take on a more serious tone?

Does your business reflect a common ‘tone’ expected of your niche? If so, you may want to consider differentation by way of creating a whole new personality for your business.

Perhaps taking a ‘green’ approach to something that is normally serious, or adding humor to a positive atmosphere can make all the difference for your business and make you really stand out. Or is it the budget lessons or healthy tips that you offer or even are you more controversial than most?

This is branding YOU, not just your direct sales company! You need to sell yourself first and your company second.

Simple direct selling strategies will help you stand out. For some people, differentation is no piece of cake.

However, there are smaller ways to make your business stand out so you can have the edge on your competition without having to change your whole direct sales strategy.

Try switching from business cards to key chains, hire someone to check your email so messages can be returned faster than your competition, and make sure that you are choosing terms for your product(s) that your competition isn’t using.

Sometimes, simply going from ‘organic’ to ‘healthy green’ can make all the difference.

Make sure that no matter what differentation tactic you choose to use, it isn’t so different that it actually compromises the message of your business. While you want to remain unique, you don’t want to sacrifice your business’s overall integrity just to make it stand out. You want to differentiate, not reinvent your image, after all.

How do you make your business stand out from the rest?

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business. In only 9 months Deb replaced her full time income with the sales and commissions from her home party plan business. Find her on Twitter at: http://www.Twitter.com/debbixler

The Connection of Strategy to Tactics

by

By James Ellis

In a previous post, I suggested that strategy was the achievement of our intended purpose in a given context. Strategies can’t be plans or just “smarter thinking” because that relies too much on a specific context. Context changes every second, so a plan that relies on it is doomed.

However, achieving an intention is a vague and perhaps even dubious sentence. It’s all well and good to say you’ll achieve an intention when you don’t have to say how. That’s where tactics come in.

The word “intention” is probably the most important because it allows you to align all your tactics to help you achieve that goal. Or, more interestingly, all your reports to determine the right tactics on their own.

We live in a world where you might have access to a digital specialist, a media specialist (a digital media specialist, maybe), a social specialist, a content specialist, an even specialist and a PR specialist. This world exists because each one of those ideas is a full-time gig requiring a lot of specialized knowledge. No one person can do it all. Not even you. So you need to lean on these experts to help you achieve your intention.

But you can’t just tell these specialists what to do. Remember, they know their jobs better than you know their jobs (that’s why you pay them). So you have to help them understand your intention (strategy) so they can build out tactics.

This feels scary. You are entrusting others to achieve execute strategy. But that’s the only way to achieve your success in the face of such a specialized world with so many interconnected moving pieces.

Why do this instead of just getting them all in a room so you can make a plan? When, aside from the sheer cost of that meeting, that plan will be almost impossible to implement. Remember, your own staff will constitute your context. Implementing a media plan will change the context and affect the plan. Even if you can lay all those moving pieces out, what are the odds that they all execute perfectly? What happens when your live event gets pre-empted or changed because of forces outside of your control? That might render your own plans worthless or even counter-productive.

Managing the strategy still gives you a higher-level view of the situation. You can see that things are shifting and relay information to the rest of the team.

You can’t rely on planning for every contingency because you will never anticipate them all. Instead, focus on your intent, relaying it to your staff, and let them make decisions. They are your experts. A plan locks players in place, without giving them the flexibility to deflect losses or take advantage of unforeseen opportunities. For example, when your social expert sees an opportunity to newsjack a story and build more buzz, You can’t have built a plan around that. And you’ll have to react quickly to take advantage of the opportunity, so bringing the full team together to change the plan around will be the same as throwing money away.

This is why building your team is crucial. Your job isn’t to do their job. Your job is to help them achieve your goal.

Author’s Bio: James Ellis is the Director of Digital Strategy at FLIRT Communications. His latest book, Google Analytics for Small Business is currently in beta. He’s giving away discounted copies if you are willing to help make it even better.