The Nice One I was working for a privately-held publishing company for about 9 months. The company had been losing 10% a year for the past three years running. In the morning the Major Partner and … [Read more...]
20 Blog Promotion Guides to Inform Your Strategy
Strategy Strategy, a solid plan that moves to a completed vision, doesn’t come on it’s own. Some folks appear to do it naturally. The part that is natural is that they are big picture thinkers. The … [Read more...]
9rules List Take 2
Hello This is me. I’m Liz. I’m the nice one. I love 9rules Network. This Not a critique of the blogs there. I never imagined in a million years it would be taken as such. I’m sorry it was mistaken … [Read more...]
Bad Strategy Deserves Bad Poetry
Bad Poetry Night on Successful Blog If you’ve got some bring it over. I’m watching more than one company do everything they can to tell their customer to go away. Too many companies leave today’s … [Read more...]
How Many Words Does It Take to Make a Book?
Bookcraft 2.0 SERIES An Average Book . . . As an introduction to Bookcraft 2.0, I wrote Write a Book? Assemble the One in Your Archives! In the comments, Chris showed serious interest in finding out … [Read more...]
Critical Skill 3: Fluency: with Ideas
Stop Not Having Ideas The first part of fluency with ideas is having them–LOTS of them. There she goes again. What is she talking about? She might have lots. Right now I’d be happy with one. The … [Read more...]
Edelman Aces PR, NY Times Fails Research
Howie Kurtz writes about the nonflap the NY Times tried to stir up over Walmart and its PR company, Edelman, pitching their spin to bloggers Whatââ¬â¢s not in dispute is that what was once … [Read more...]
Hope Seth Doesn’t Mind if I Go Even Further
If You Can’t Keep a Secret . . . I hadn’t really thought about the Harry Potter leaked ending, except to shake my head at the industry that used to be my home. To spend $20M on a secret that … [Read more...]
How to Use Strategy to Build Opportunity into Your Life Now!
Making Random Decisions Is as Reliable as Luck Get up in the morning, get working, solve today’s problems go have fun is that the way life is working for you? Facing each day with a single-day view … [Read more...]
Marketing Strategy ala Mickey Mouse
With the Disney, Pixar, Murdoch deal in the news, I’ve been reading a lot about Michael Eisner again. Today Newsweek’s Nick Tabakoff has an interview with Michael Eisner, the Mouseketeer who gets … [Read more...]
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