Two Words
Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than valuing customers and earning credibility.
Darren is running a fabulous series on Credibility. If you’ve not been there yet. You need to be. There’s nothing else like it on the Internet.
Come back and tell me what you think of it.
–ME “Liz” Strauss
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I liked the series and there are very good ideas in it. One of the psychological things about good blogs with credibility is the longevity and experience that is obvious in the writing. But, you combine that with the amount of time it takes to build traffic so one can feel ‘successful’ about the message, it can be discouraging.
So, there needs to be a personal need to continue to write because it is easy to give up. My need was to find a voice in the writing and to make the writing cleaner and more concise (unlike comments!).
So, building credibility is one thing; having the discipline to continue to write in the blog while waiting for the readership to build and the credibility to evolve are another important factors in achieving longevity and expertise.
Scot
Liz,
Not sure if you are aware of this but your RSS feed has an error.
when trying to view it directly i got the following error description:
Whitespace is not allowed at this location. Error processing resource ‘http://feeds.feedburner.com/successful-blog’. Line …
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Oh yeah, Scott, I hear you. I think it was a good thing that I wasn’t a blog reader when I started my first blog for the very reasons that you layout in your comments.
As a publisher and a person, my credibility as always been very important to me, I don’t think as I look back now I could have been able to stand that first few weeks without comments — maybe, maybe not. I was writing it for the discipline of writing every day.
But once I understood the real nature of what a blog is . . . it’s hard on my writing blog when a day goes by without feedback to something that I write.
Liz
Thanks Ohad,
I’m on it.
Update: The problem was in the tags: a space was out of place. I cut them, pasted them into notepad, deleted all spaces and pasted them back into the tag field and all was well.
Thanks again Ohad, for letting me know.
Liz