Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than valuing customers and earning credibility.
Darren is running a fabulous series on Credibility. If you’ve not been there yet. You need to be. There’s nothing else like it on the Internet.
Come back and tell me what you think of it.
–ME “Liz” Strauss
5 Sure-Fire Ways to Break the Promise of Your Brand
Customer Think: IÃ¢â¬â¢m Not a Kid, IÃ¢â¬â¢m a Person
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Brand YOUÃ¢â¬âHandling Problems