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Doostang Today: An Apology – Better Late Than Never

April 2, 2012 by Liz

Conversation Is Often the First Step

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In 2008, I wrote a blog post entitled “3 Reasons I’m Sorry I Joined Doostang … ” which has become one of most consistently visited blog posts on my blog. That missive explained a bad experience that I and my friends had with the web platform in mentioned in the title.

Upon publication, I heard no word from the people at the site in response to my many attempts to solve the problems.

About 2-and-a-half years, I received an email from an employee asking if we might talk. We had a lovely hour-long conversation in which we talked about what the company was doing and how she said it had changed. I asked her, how would I know? Could you give some reason that I might believe you? I never heard from the company again.

A few weeks ago, I received an email explaining that Doostang had been sold and set up another conversation with Jeff Berger the new CEO. We talked for almost an hour about what had changed, where they were focused, and the history of the blog post I just described. He asked if I would take the blog post down. I said I wasn’t comfortable doing that because of the extensive comments on it, but I offered him the opportunity to write a blog post of his own.

What follows is that blog post …

An Apology – Better Late Than Never
by Jeff Berger, CEO, Doostang

I recently came across Liz’s blog post about Doostang from 2008 and am disappointed that the previous team demonstrated such arrogance and poor customer service. The entire situation was mishandled – Liz, I’m very sorry.

I was not part of Doostang in 2008, nor was anyone on the team today. The company was acquired last summer, and we’re a new group with a single goal – to provide our members with thousands of hand-picked job opportunities from top employers. Our focus is entirely on quality job content, and we’ve removed the troublesome networking features that Liz blogged about.

We’re changing the way we do business at Doostang, and we hope you will give us another chance to help you find your ideal job. In the future, any prospective or current customers experiencing trouble with Doostang can email me directly at Jeff@doostang.com.

——

Thank you, Jeff.

Do you have any advice for Doostang in this day of reputation management?

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: management, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Doostang, LinkedIn, reputation management

Beach Notes: Creativity at Play

April 1, 2012 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

Castle on the Rock

I love when we see something unique on our morning beach walks. This castle was built by layering of wet sand often dripped onto the rock and it was left for us to enjoy.

What do you leave in your path for others to find?

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, creativity, Des Walsh, LinkedIn, Suzie Cheel

Thanks to Week 337 SOBs

March 31, 2012 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

How to Be Leader of a Small Business

March 30, 2012 by Liz

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Every leader should take their responsibilities seriously and treat their position as one of great importance. Whether you manage one employee or a thousand, your actions and attitude will determine the success or failure of those who work below you. Even the best employee will fall to pieces in the face of a bad leader, and even the worst employee can rise to the expectations of a great motivator.

That being said, one position of leadership requires an extra level of care and vigilance when it comes to cultivating the right culture and producing the highest possible level of motivation and productivity within their employees. That position is the leader of a small business. Due to the small, intimate and hands-on nature of the position, the leader of a small business holds a truly disproportionate sway over their employees and their organization.

Taking Small Business Leadership Personally

To successfully lead a small business you need to take great care of your own time and energy. All leaders lead by example, and need to appear to be someone worth following. Leaders of larger, more impersonal firms may be able to fake these qualities, but leaders of small businesses work so closely with their employees that few secrets can exist between them.

If you constantly run into problems of low energy, flagging motivation, lack of time, an inability to prioritize your work, and a near-constant disconnection with the larger picture of what your organization hopes to achieve, then you better believe your employees will notice your malaise, and eventually mirror it themselves. Any attempts to direct your employees when you are clearly incapable of taking care of yourself will be met with skepticism at best, and resentment-filled-refusal at worst.

As the leader of a small business you need to personally embody everything your organization stands for and you need to clearly demonstrate everything you expect from your employees.

Staying Connected with Your Employees

Simply demonstrating a rock-solid command of your personal resources isn’t enough. If you are the leader of a small business, you need to remain personally connected with your employees at all times.

The internal culture of a small business is incredibly intimate but it’s also often very stressful, centered on everyone constantly firing on all cylinders. If, in your work-oriented myopia, you lose sight of who your employees are as people, you will lose your ability to connect with them in a meaningful way. If you stop connecting with each of your employees on a one-on-one basis, then you will lose their trust and respect.

When you lose your employee’s trust and respect you will lose the ability to speak with them candidly, to learn where they are feeling overwhelmed and where they feel they can contribute more to your shared goal. A small business quickly becomes something of a family with you at the head, and if you choose to embody the “distant parent” archetype your employees will return the favor and play the “surly teenager” role, doing just enough to get by but never feeling understood or appreciated.

It isn’t enough to embody incredible qualities while keeping your employees at a remove, just as it isn’t enough to connect constantly with your employees but to fail to inspire them with your personal conduct. Yet by combining the two, you will become the sort of leader that every small business employee dreams of working for.

—-
Author’s Bio:
The post is written by Wilson Campbell. He is a HR professional, with an exceptional skills to understand knowledge and behavior of employees. He not only has subject matter expertise, but he is also adept in team building and team building activities.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: management, Successful Blog Tagged With: bc, LinkedIn, management, small business

Why Working Bloggers Should Hire a Personal Accountant

March 30, 2012 by Liz

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Blogging is a great way to make extra income or to work from home. You get to set your own hours, write about what interests you, and control your earnings potential. However, this type of work does not make you immune from tax responsibility. No matter how much you make blogging, and no matter if blogging is your primary job or just something you do on the side, you will have to report your earnings and pay taxes on them.

Before you get out your tax forms and start filing yourself, consider these reasons why you should hire an accountant to help you instead:

You Have a Greater Responsibility

There are many overlooked benefits to working for someone else — namely, that a corporate employer pays payroll and social-security taxes on your behalf. If you earn more than $400 a year from your blogging work, you are considered “self-employed,” and you will have to pay your own payroll taxes and a self-employment tax. Depending on the type of work you do and how much you earn, you may have other tax obligations. An accountant can help you understand all of your responsibilities and ensure that you are being compliant with the law.

Deductions are Available

You know how so many large companies and the millionaires who run them are able to minimize the amount of taxes they pay? They hire accountants to help them find deductions. You can do the same.

Working for yourself entitles you to a number of deductions, which may include your cell phone bill, Internet service, computers and other equipment, part of your rent, items to give away on your blog, and more. An accountant can educate you about all the deductions to which you are entitled and help you minimize your tax obligation, helping you to keep more of your earnings.

Small Business Guidance

Accountants have expertise in the tax code and can offer guidance about the intricate laws that govern small businesses. If you hire an accountant, you can get advice about best business practices as you grow. For example, you may learn that you need to improve your record-keeping practices, or maybe you’ll learn that buying a computer with energy-saving technology can entitle you to credits. Not only will an accountant help you shape the best tax situation in the current year, but he or she can also help you ensure the best financial health of your business going forward.

Audit Advice

Did you overlook reporting earnings one year? Or did you incorrectly report some deductions? If previous reporting errors have resulted in an audit, an accountant can offer you advice on dealing with the IRS and on what your rights and responsibilities are. An audit can result in serious fines and other legal trouble. Hiring an accountant can ensure that you have someone working with you to fight for your interests and minimize the repercussions. If you hire an accountant to help you file your taxes, you are usually entitled to free assistance if an audit of that tax year is conducted.

No matter how much money you make blogging, you are required to report your earnings to the IRS and to pay the appropriate taxes. An accountant can offer you guidance and expertise to minimize your tax responsibility while still ensuring that you are in compliance with all the rules and regulations regarding your business.

__________
Author’s Bio:
Heather Green is a freelance writer for several regional magazines in North Carolina as well as a resident blogger for onlinenursingdegrees.org. Her writing experience includes fashion, business, health, agriculture and a wide range of other topics. Heather has just completed research on health care admin degrees and online physical therapy aide degrees

Thank you, Heather!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Successful Blog Tagged With: bc, blogging, LinkdIn, LinkedIn, taxes

How Do You Look in High Definition?

March 29, 2012 by Rosemary

cooltext443809558_authenticityOne of my favorite contemporary artists is Chuck Close. He is famous for photo-realist portraits that will blow your mind. When you’re standing at the right distance, you’d swear it was a photograph, but if you come closer, you can see that the pixels are all made up of tiny blobs with a dot in the center.

Your business must be accessible and recognizable from a distance and from close up, so you also need to pay attention to the details.

If your audience is viewing you from far away (e.g., via your social outpost on Twitter), do they clearly see the same message as close up (on your own website)? The tools and trappings may be different, but the impression should be the same.

Here’s a low-tech exercise that gives you a quick look at your brand consistency:

Go to each online location where your brand lives (Facebook page, Twitter accounts, LinkedIn corporate page, main website, etc.), and literally print out the pages. Tape them to a wall.

Grab a cup of coffee, and stand back. Does it look focused, or does it look like fingerpainting?

Assess which pages don’t contribute to the impression you want to build, and tweak them until they fit. Remember that cohesiveness doesn’t mean sameness!

Consider your messaging from several perspectives, and the audience will recognize your artistry regardless of the medium.

_____

Author’s Bio: Rosemary O” Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out their blog. You can find her on Google+ and on Twitter as @rhogroupee
_____

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, focus, LinkedIn, Marketing /Sales / Social Media, Rosemary O'Neill

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