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Five Fabrications which are Common in Internet Marketing and Weight Loss Programs

March 29, 2012 by R. Mfar

Internet is a Godsend for people looking for any kind of information. It wouldn’t be an exaggeration if we say that, there’s not a single topic which is not extensively covered at the World Wide Web. If you are good at googling, you can get a hang of almost any skill or subject under the sun. But the goodness ends here, and the list of downsides start … the first and the foremost being the amount of gibberish getting published on the Internet. It’s easy for the knowledgeable guys to distinguish claptrap from the authentic information, but someone with no prior knowledge or experience of the subject is bound to be vulnerable, no wonder many end up going astray and choosing the wrong track, especially when they are seeing all sorts of promises and huge claims coming from the so-called experts.

Acting upon any of this advice and misleading information can have some adverse effects on one’s health (if we are talking about a weight loss program) or online venture (in case of SEO methods). Being an SEO expert and someone who has studied weight loss and fitness topics quite extensively, I’d like to point out five glaring ambiguities that you must remember, to avoid wasting your time, resources, and even health by following up on some rubbish advice.

Overnight results:

When you see some weight loss plan promising results that seem too good to be true, you should know that they are actually too good to be true, same is the case with SEO methods (or services) claiming to take your website to the top in a matter of days. Both SEO and weight loss regimes will take quite some time before they start giving results, you might start seeing some results after some time, but you wouldn’t be reaching the ultimate destinations anytime soon, and anybody claiming to have a recipe for that, is most probably a scam.

Big rewards with little or no efforts:

Again, if little to no effort was needed, everybody would be walking with a perfectly tuned up body, or in case of SEO, everybody’s website would be ranking on top of the Google’s result. The reason we see only one website managing to get on the top amidst millions of results is because it has toiled harder than the remaining ones. There’s no chance that you can get to the top without putting your best foot forward, so when you look at someone standing on victory stand; spare some thought for years and years of training, and know that you will have to put up that much effort to get anywhere near the top.

Secret Methods:

Internet is full of so-called experts selling a “secret” method for losing excessive pounds in a couple of weeks, or beating your competition at SERPs in a jiffy. Remember, if anybody really has a method for that, he/she wouldn’t be selling it for peanuts; instead they’ll be making thousands by ranking on the top for some of those highly lucrative keywords. If they are really that smart, they’d be earning big, instead of wasting time in earning petty amounts?

Cheap Ones:

Do you know how those celebrities manage to get remarkable results when it comes to weight loss (or vice versa)? Not to take anything away, but that is partially because they have got some of the world’s best trainers and physicians working for them, and same goes for the websites managing to rank on the top for entire groups of highly searched keywords, while others struggle to rank for just one? That is because they have some of the best minds in the SEO eternity working for them. Needless to say, you can’t employ best experts or tools without spending hefty amounts. So you shouldn’t be looking for cheap ways when you are looking for real results. It’s not that extravagant spending can itself guarantee good results, but you must avoid staying tight-fisted if you are looking for sizable results.

Success Stories:

Probably the easiest way to lure wannabe entrepreneurs or overweight people is providing them with a “success story”. You might have read hundreds and thousands of stories about a guy earning thousands from their website on which they haven’t spent a lot of time or resources, or some lady losing 20 lbs. in a matter of weeks. Many succumb to these success stories and feel absolutely dejected when it doesn’t pay off. Remember that a big majority of these stories are made up, and a very few which are true can easily be a fluke, and you won’t necessarily be getting so lucky, the idea is to keep your expectations realistic instead of getting influenced by these success stories.

_______

Author’s Bio:

Rahil is a fitness freak, as well as an Internet Marketing expert. At his coupon code website, you can avail coupons for Bistro md and weightwatchers voucher, and a lot more discounts and vouchers in addition to weight watchers or Bistro md.

Filed Under: Marketing /Sales / Social Media Tagged With: bc

The Five Traits that Motivate People to Support a Strategic Decision

March 28, 2012 by Liz

Every Great Motivator Has Its Failing

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As I look back on every SOBCon event, a continuous them is …

Decide and Do.

Decide literally means to kill off all other options. But how do we choose the motivating strategic decision — the one that not only moves us forward, but also enlists, engages, and motivates people to join us in executing that decision?

Strategic decisions are built on understanding position and predicting.
On the most quantitative level, people are part of both position and prediction.
Yet too often we make decisions without considers how the decisions might impact the people who we want to keep closest to us.

How Do You Make a Strategic Decision that Moves People to Action?

Too often when we make decisions — especially important and urgent ones — our thinking narrows too tightly. We lose sight of the people and focus only on facts and information. We see the problem, but lose sight of the people who will help us achieve it.

Our decision is only an half strength if we don’t consider the people who execute it. Each of those people brings his or her thinking, traits, perceptions, and responses with individual goals and personal intentions.

How does a leader motivate people to support a strategic decision? A leader looks to the characteristics of the people he or she wants to move to action. Motivation is 100% about aligning goals — being mission critical to THEIR mission. Once we set our course and direction, the next strong step is to consider what fuels the people who will fuel our mission. The key to moving people to action is in how we communicate that decision. It’s important to reach out to the higher values that drive the members of the community.

The Five Traits that Motivate People to Support a Strategic Decision

The people we try to motivate will have have these five traits in differing levels. Addressing these traits when you communicate a strategic decision will increase your success in motivating people to move to action. Before you announce your decision, review these five questions.

  • Dedication: Do they care? Commitment and caring are deep strong motivators. Know which people care and invest their commitment deeply for the goal. People of commitment dedicate themselves to reaching the goal. Tie the goal to commitment and you’re likely to capture their deep and unswerving investment in the mission. .
  • Intelligence: Do they learn well and understand and deeply? Sharing the sound thinking that drives a decision will motivate the community members who value deep thinking. Don’t be stingy with communication.
  • Courage: Do they respond well to change and in times of uncertainty? Acknowledging the risk and the reward of the decision allows the brave ones to step forward to protect and serve and to know how to shore up the possible vulnerabilities.
  • Discipline: Do they value the systems and the rules? Chaos is uncomfortable and change can be confusing. A few clear rules of what will guide the strategy to success can enlist those who most need clarity of action.
  • Trustworthiness: Do they trust your decisions without explanation? Explain your thinking anyway. Trustworthiness is demands that you value their trust and respect it, especially in times of change.

You’ll know you’ve communicated well if your community starts selling you on the validity of your decision as they move to action.
you form strategy and make decisions that help you enlist the right team of people to carry out your life mission.

What do you consider when you want to motivate people to action?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: management, Marketing /Sales / Social Media, Motivation, Successful Blog Tagged With: Action, bc, LinkedIn, management, Motivation/Inspiration

4 Points of Clear Thinking in Social Business Times of Fleas and Mosquitoes

March 27, 2012 by Liz

Don’t Let the Adrenalin Cloud Your Thinking

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The biggest part of my business life takes place offline. For as much as I’m visible on Twitter and my blog, I’m most often on the phone or in offices listening and talking about how people think and respond in business situations — how we buy, how we create communities, how we rally to cause, and how we are moved by influences.

In those ongoing business conversations, people I work with and for sometimes bring up cases of negative social business behavior. I bring up a four points that we often lose sight of in such situations.

  1. It’s rare that someone dies or company goes bankrupt because of comment made on Twitter. From the words “Dell Sucks,” through the first time prominent bloggers chose to use and post about K-mart gift cards, to the Motrin ad about “babywearing,” and every iteration large and small debated in the online social business — none that I recall were a life and death situation. And some were obvious attempts by individuals to gain visibility and attention.
  2. Don’t believe anything you hear and only half of what you see. Find out more about everyone and everything before you respond. It’s rare that we work with complete information. Every story has many layers and it’s human nature to lose sight of or devalue the parts that don’t support the position that we favor. If you haven’t considered the restraints and possible good intentions of what you’re criticizing, if you can’t offer a possible way to solve the problem, if you can’t articulate your own version of the same behavior you’re criticizing, if you only have third party access to what happened, then you probably don’t know enough about the situation to call what you’re thinking an informed opinion. It’s impossible, arrogant, and dangerous to think you know other people’s intentions.
  3. Consider the reliability of the source and what the source’s purpose might be. Who brought the first complaint and what might be their gain for complaining? I’ve seen someone ask “innocently curious” questions on Twitter to start a debate, designed to raise his own profile by rallying folks to kick and scream about something that was really none of his business. Very soon a pile-on occurred. If the questions were really so innocently curious, I wonder why they weren’t asked via email? The difference between innocent curiosity and manipulation in this case was the intent of the asker — he wasn’t interested in the answer. He was interested in the debate and gaining more followers.
  4. People can see what you do, not why you did it. Stick to your values and your actions will prove them true. Each time an issue occurs I watch social business experts lose sight of how social media tools work. We tell people to listen. Then we forget that they’re listening. What CEO wants to work with the guy who claims on Twitter to be the only person who understands business? What C-Suite executive or small business owner who’s listening will trust the opinion of a person who tears down a company or rants unmercifully on an individual’s opinion? If you know how the tools work, you don’t lose that perspective to join a witch hunt because someone choose to write an ebook.

What to do about negative social business behavior?

Try the rule of fleas and mosquitoes.

What do we do with fleas and mosquitoes? When they keep their distance, we don’t even think about them. They’re irrelevant. When they bite us, we build environments where fleas and mosquitoes don’t thrive and flick them away on occasions we must. Then we get on with what makes our lives worth living, not bothering.

It’s easy to have a knee jerk reaction in a situation where many have tools to reach a few thousand people. So those fleas and mosquitoes, who choose to suck bits of blood for their own advantage can appear to be powerful. But only have the power that we give them. Be aware of what feeds them and remove it from your environment. Starve the fleas and mosquitoes of attention. Gratefully thank them for their wisdom and move on. The folks you want in your community don’t like fleas and mosquitoes either.

Focus your attention on giving food to what keeps you strong and protects you — the folks who already love you. Give the folks who love you even more attention. They’re the ones who deserve the explanations. Give them your commitment to continue doing what they already love about you. Let them know your trust won’t be bent or broken by voices who yell louder than they might. Invite them to be closer to you. Reward them. Celebrate them as heroes.

You’ll never go wrong by valuing the people who love you more than the fleas and mosquitoes.
Keep your head, your heart, and your adrenalin on the mission of the people who share your values.

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Audience, Personal Branding, Successful Blog Tagged With: bc, LinkedIn, negative behavior, social business

What Could You Achieve If You Had a Dream Team Working On Your Business?

March 26, 2012 by Liz

TIME and 144 People Looking in the Same Direction

TIME.

People say time is money.
People wish for time to focus, expand, and true up their business.
People dream of time to fortify the infrastructure and prioritize with wisdom.
Yet, time is the great equalizer.
If Time is money, it’s because TIME is only resource we can’t get more of.
We can’t make more. We can’t go back and re-live it.
And in that way, how we spend our time is proof of our commitment.

What Could You Achieve On a Working Retreat to Fuel Your Business?

Suppose you could take a weekend retreat away from the noise of running your business. What could you do with a weekend devoted to articulating your most attractive mission, identifying the exact strengths of your unique position, analyzing how to leverage current conditions to support your growth, applying command decisions to raise your returns and attract ideal customers, and analyze the networks and systems that will create your strongest communities,

It’s not just a supposition. We do it every spring at SOBCon.

A few folks have asked me to outline what they’ll find when they walk into the room that is SOBCon. The first thing you’ll see is 36″x72″ rectangular meeting tables with executive chairs around them surrounded by a tenth floor view of Michigan Avenue. Then you’ll see lots of people smiling with the excitement of knowing what’s coming, because it’s something special to share a weekend …

  • to focus entirely on your business strategy and action plan
  • to work with the support of a mastermind team who is serious about doing the same thing.
  • to get quality time to interact with the best names in online business
  • to hear connected strategic content AND get twice as much time to immediately work out how apply it
  • to share ideas with sponsors who share your commitment
  • in a room that only holds 144 people — all focused in the same direction — growing successful businesses
  • with highest efficiency because it’s free of commercials and the food and the wireless provided are outstanding.

It’s a one-of-kind chance to grow your business exponentially and explode your network.
But don’t believe me, ask the folks who’ve been there. You’ll find them at the #SOBCon hashtag on Twitter. Check the SOBCon program.

A weekend with Chris Brogan, Tim Sanders
Angel Djambazov, Liz Strauss, Terry Starbucker, Rick Turoczy, Carol Roth Gary W Goldstein, Laura “@Pistachio” Fitton, Steve Farber, Rick Calvert, Charlie Gilkey, Kathy Burdick, Les McKeown, Shashi Bellamkonda and so many others. — 144 person dream team.

Are you serious about succeeding?
Are you ready to start Creating and Leveraging Opportunity?

SuccessfulOnlineBusinessCon

What could you do if you had a dream team working with you on your business?
We’re all coming for the same reasons — the lasting returns of deep networking relationships with other successful businesses.

Hope to see you there!
Be irresistible.

–ME “Liz” Strauss

Register for SOBCon NOW!!

You’ll be enjoying the return for years. SOBCon is sponsored this year by GotoMeeting, DexOne, TheSafeCig, GMC, Mojaba, and … ? We love our sponsors.

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, sobcon, weekend retreat

Start in the Middle on Your Report, Blog Post or Presentation

March 26, 2012 by Liz

Put a Sock in It, Julie!

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Who hasn’t heard Julie Andrews sing it?

Let’s start at the very beginning, a very good place to start.
When you read you begin with ABC, When you sing you begin with do-re-me.

–the character, Maria, sung by Julie Andrews in
The Sound of Music by Rodgers and Hammerstein

Put a sock in it, Julie.

Starting in the beginning might work well when you know the story, but when you’re first forming your ideas it can really screw you up. By the time you figure out that clever beginning you might forget the what the story was going to be about. After all, when planning a special occasion, it’s not usually the best idea to start with what you’ll say on the invitation … we have to know what the gathering will be about.

Turn off, Julie Andrews and the tape recordings in your head that tell you what you’re supposed to do. They just get in the way. Unique problems require unique solutions.

Beginnings Have a Part to Play in Setting Up Your Conversation

Who cares about how the fire began if you need to get out of the building NOW? Get the facts and worry about how it started later.

When you’re creating something new, problem solving, or envisioning what could be, information is nebulous and coming from many directions. The challenge is to order it and give form–not to find the beginning. Here are some tips on how to get your idea going before the blank screen and the beginning knock you down.

  1. Write your idea as a compelling question you want to answer. Then write the answer as – bullet points.
  2. Describe an action that you’re looking to make happen.
  3. Write the list of important points that you want to share.
  4. Outline the steps of the how-to.
  5. Lay out the key point of the product review.

If you do one of those first, you’ll know what it is that you want to say.

Then, you can consider one of two things key to context:

  1. Connecting to prior knowledge: What will most of your audience already know about what you’re going to tell them? How can you connect that to what you’re adding to the conversation? That connection is the place to start.
  2. Building background: It might be a fair assessment that most of your audience won’t have experience with what you’re about to tell them. What information or analogy will give them a setting in which to place your conversation? Make that setting the beginning.

Now the beginning is an integral part to play in setting up your most important statements.

Do you ever start in the middle when you’re preparing a report, a blog post, or a presentation?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, ideation, LinkedIn, organization, presentations, Writing

Thanks to Week 336 SOBs

March 24, 2012 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

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