Successful Blog

Bring Wine to the Picnic

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Another brilliant observation from Chris Brogan:

Conn Fishburn from Yahoo gave me a great analogy for thinking about social media marketing when we spoke at IBM’s Research Headquarters in New York last year. He said, “Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you…
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Bring Wine to the Picnic

At this picnic called social media, what people seem to want the most is information they can use. The information might be entertaining, might help them with their job, might do something to give them a sense of value. Whatever the case, in the social space, people consider the sharing of information to be one form of ready relationship currency. Let’s talk about others.

10 Ways to Build Relationships Before You Ask for Anything

1. Comment on and reply to other people’s observations, posts, and ideas. (Sometimes, just retweeting someone’s status message in Twitter is a gesture that matters to people.)
2. Share good information freely, such as pointing to great blog posts or articles.
3. Make virtual introductions when you see obvious like-minded people who could do to know each other.
4. Create useful media like blog posts or ebooks or videos that help people.
5. Find mutual interest points and talk about them. (Bonus points to you if they’re off-topic from your business needs, like talking about the Red Sox or Barbecue.)

Read more –>

Panning for Gold: How Do You Find Relevant and Valuable Information?

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Are Off Course 98% of the Time?

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Did you know that an airplane flying from New York to LA is off course 98% of the time?

Just as a driver is always moving the steering wheel to keep the car pointed in the right direction, the pilot is constantly adjusting based on the information he’s taking in — from the instruments, from the crew, from air traffic control, from every source he recognizes as relevant and valuable.

Wise individuals and great companies do the same thing. We get to our goals by constantly adjusting. Yet, for some reason, we sometimes fool ourselves into thinking that we or the organizations we work with have control over the forces outside and around us. It’s just not so.

We can manage what’s within our power to manage. But more importantly, we can adjust, innovate, and grow if we if we find the relevant and valuable information about the rest.

How Do You Find Relevant and Valuable Information?

Individuals and organizations that are growing are curious and information hungry. We are personally involved in work and business, but we don’t take information personally. We work through an information gathering process again and again in a spiraling, overlapping, scaffolded fashion. We use the latest listening tools, but even more we use our ears, eyes, hearts, and minds to decipher what is relevant and valuable to their goals.

  • Listen actively. It’s so powerful to set aside filters that would have us hear only what supports our current world view. Looking for other perspectives, other voices, different, radical, outrageous ideas offers a diverse pool from which to choose and challenges our assumptions.
  • Test what you hear. We ask folks who are talking about what they’re saying to confirm that the message we received is clear. Then we ask other folks if that message makes sense in their lives too.
  • Adjust and adapt to the new information. We steer. Steering isn’t all controlling. It’s altering our world view to include what we have just learned.
  • Share. We make sure that the right folks know. We tell other people. Organizations tell customers, employees, shareholders, prospects, and key stakeholders.

Sounds a little like panning for gold — with each pan we use a finer sifter. With each pan we get closer to what we want to know.

While you’re listening, consider and reconsider what you’re listen for.
How do you find relevant and valuable information?

–ME “Liz” Strauss
Work with Liz!!

The Building Blocks of Successful Interaction

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I just wanted to share this with you:

Charlie Grantham and Jim Ware, writing at The Future of Work, share some thought on the building blocks of interpersonal interaction:

In our experience effective communication is made up of three basic qualities: trust, connectedness; and relatedness.

Trust is the most basic quality.

Trust is an emotional thing. It comes when we share values with others and we can therefore expect them to behave in predictable ways. We trust people when we believe they will act in our best interests even though we aren’t there. And without trust true interaction and communication just isn’t possible. Trusting relationships are not based on power, or on status or one-up-manship.

Connectedness and Relatedness

Connectedness is a necessary but not sufficient condition of interaction. Simply put, it means there is a common basis for communication. Both parties are concerned about, interested in, or attracted to a similar issue, which then provides a basis for communicating. However, they must also relate to that issue. That is, they share a common belief, or a value around that issue. Note the difference. Take politics for example (or not take it, whatever). You can be connected with someone because you are both interested in the outcome of an election—but at the same time not be emotionally related (or even opposed to each other) because you have different philosophical positions. You can take that to the bank. If you are connected with someone, but not related, your communication isn’t going to go very far! Test that perspective with Uncle Barney.

Why Can't Everyone Think Like We Do? What to Do about the People Who Disrupt Our Lives

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Why Does He Care So Much about THAT?!!

Life is going. Things are urgent, important, and vibrant. I’m in the zone, making things happen, feeling the vibe. Then it happens.

Someone points out a tiny crack. Even worse, he’s worried about it, fretting about it, suggesting extreme precautions for fixing. And I can’t believe that anyone has invested the time … to write 100 little sticky notes that say exactly the same thing when one big note would have worked; to interrupt the conversation on a heartfelt idea to point out I’ve mispronounced a word; to check whether I want to order special paper for a document that’s late.

I’m not good at reviewing the soil composition when I’m moving mountains. I’m also not good at the opposite when someone brings up the mountain when I’m analyzing the soil.

The disruption is the same.

I tend to be drawn to people who think like I do. It’s so much easier to relate to them.

Why can’t everyone think like we do?

What to Do about the People Who Disrupt Our Lives

It’s a fact. We think that people who think like we do are brilliant, easy, and wonderful. They truly are intuitive, perceptive, and world-changing leaders in every way. But you know, the ones who we need most are the people who think differently.

We call them “difficult,” because they’re challenge to understand. That’s the value of being around them.

People who think differently than we do care deeply about things we don’t even think about. Therein lies their strength.

We should celebrate the people who disrupt our lives.

  1. Start with thank you. The second that you want to say “WHAT?!!” say “Thank you for saying (seeing, asking about) that.” Whatever issue (problem, outlandish idea) someone brings, know that he or she invested time thinking about it and bringing it to your attention. Say that you know that.
  2. Value the execution that comes from commitment. People who go to unimaginable extremes to make sure something is right care more about that something than we ever will — therefore they execute it better than we ever would. Rather than being perplexed by their values, value their commitment.
  3. Change their title from obstacle to safety net. Let them be on the team. Let them in on your goals. Invite them to take care of what they do well and know they’ll have your back on that.

Innovation, progress, and safety come from brave, valuable voices different from our own. The very differences that make them valuable also make it hard to hear them.

If you believe opposites attract, maybe you should.

Ever had an irritating, interrupting difficult person save your butt? Did it change you somehow?

–ME “Liz” Strauss
Work with Liz!!

The Effect of the Internet as a Watercooler

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Bob Krumm wrote this week: The water cooler is spreading a virus

Unless you’ve been living under a rock, two events have leapt into America’s consciousness this week. The first was the Tea Party protests involving hundreds of thousands of ordinary Americans in hundreds of cities all around the country.

Susan Boyle
Susan Boyle

The second was the sudden and stunning success of previously unknown church choir singer, Susan Boyle, who wowed judges and the audience in an audition for Britain’s Got Talent, the Anglican version of American Idol. Since Saturday night when her first song was broadcast to a British audience, Ms. Boyle’s televised appearance has been viewed by no less than 40 million people, a population eight times that of her native Scotland.

In just the last 24 hours she has been mentioned, complete with a color picture, on the front page of the Washington Post, was interviewed live on the CBS Early Show, and has been booked for an appearance on Oprah.

What these two seemingly unrelated events have in common is the internet.

To riff off of one of the comments, the revolution will not be televised – it will be on YouTube!

In a more serious vein, however, the example of Susan Boyle reveals two important things:

  1. Regular people can now become as famous as any celebrity. The video of Boyle’s performance contained the perfect combination of a stereotypical set-up, a surprising twist, and a heart-warming response. I have a feeling that we are going to be hearing from Ms. Boyle again.
  2. Succumbing to cynicism and “judging a book by its cover” just might put one into a very uncomfortable position. If Simon Cowell were not known for his disdain for most performers on these talent shows he would have looked like a real jerk.

Thanks to Week 182 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss