Successful Blog

If You’re Skipping the Smaller Conferences, You’re Missing Out

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Walking the exhibit hall at the Consumer Electronics Show in Las Vegas is an awe-inspiring experience.

Look! There’s CNN’s camera crew. Look over here, there’s a drawing to win a new car! Come over here, there are hovercrafts you can pilot yourself. And Debbie Gibson is performing in this booth…

smaller conferences are better

The exhibits are huge, the keynotes are standing room only, and conference sessions are elbow to elbow. From what I’ve heard, SXSW is heading in the same direction…possibly too big for its own good.

That’s why I like to focus on the smaller, more intimate conferences, like SOBCon (back in 2014), Social Slam, or the upstart ConvergeSouth. There’s still plenty of room for learning new stuff, meeting new people, and forming quality relationships. There’s less swag, and more value for your money.

Why Smaller Conferences are a Better Investment

  • You can focus on a conference that dives deeply into your niche. Rather than a huge, generic marketing conference, try one that focuses on content marketing.
  • Have better conversations. When you can actually hear yourself talk, you can have those great hallway discussions that often turn into long-term relationships. With fewer people milling around, you have a better chance of having more than a quick chat.
  • Get access. Some of the smaller conferences pull in heavy hitter speakers, and you can have much easier access to meet them. Especially if you spend the little bit extra for a VIP pass.
  • Enjoy the adventure factor. Sometimes things are just more loose at a smaller conference. You might find yourself in a dive bar at the after-after-after party building memories with people you only knew online. Not that that ever happened. I’m not allowed to say.
  • Anticipate the “let’s put on a show” factor. Smaller conferences often have a hardy band of local volunteers who are shouldering the burden of hosting. It’s a fantastic opportunity to offer your help with the little things. If a speaker flakes out, you could be there when you’re needed to jump in (I’ve seen that happen). If the audio-visual hookups are wonky, you can jump up and troubleshoot. Earn the eternal gratitude of the conference team, and make some friends.
  • Spend less money. The newer, smaller conferences are cheaper, and sometimes even the peripheral expenses are lower since they are held in smaller cities. A hotel room in Greensboro, NC is much more affordable than one in New York City. And do I need to mention food costs? At a small conference in Portland, I had the most amazing grilled cheese sandwich for lunch from a food truck. Cheap and mind-blowingly delicious.

Are you ready to pack your bags? What are your favorite smaller conferences?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Will Securing Funding for Your Business Venture Be Difficult?

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Among the most frequently asked questions for those interested in starting a business is, “Is it hard to secure funding?”

The answer will depend on a number of factors.

Credit ratings will effect people trying to get a loan. If bad credit is a factor, securing funds will be harder than for someone with a good credit history.

It is harder now than it was before 2008 to secure a loan. Lenders are more stringent with loans and securing credit is harder for those with less than stellar credit ratings.

Family Loans

Loans from family members have started many a successful business.

These loans can often be paid back at a slower rate than with non-family. Relatives aren’t always interested in charging late fees or interest to loans.

This isn’t true for every situation, but for the most part, family loans are the easiest to repay if a business is successful. Most loans of this nature are small, though there have been large loans from wealthy family members. The larger the loan, the more likely the relative is to treat it as a ‘real’ loan.

Full Time Jobs

Quite often the best way to secure funding for a new venture is to make the money yourself.

When you are working and saving money toward your own business you have no loan to repay. This route will typically take much longer than taking out a loan, but the reward is knowing you have no creditors.

Some people that take this route become consultants and work on their product on the side. They develop the product for the people they are offering consulting services and then change their business model at a later date to sell the product they’ve created.

Angel Investors

Angel investors are individuals that offer funding to start ups.

These people are wealthy and invest in new businesses in order to help them grow. While this sounds appealing, most angel investors will expect a return on their investment. This means you must create a product or service that sells well or a company that is good enough to merit another larger company buying it.

Not every new business owner will want to sell what they think of as their ‘baby’, so keep in mind that angel investors look for start ups that will turn a profit through sale of it or many sales of service/product.

Funding Companies

There are companies that work in essence like angel investors.

These companies are seed funders and also venture capitalists. The former offers small amounts to new companies, literally seeding it with capital. Seed companies offer advice to brand new businesses which is a boon to new owners.

Venture capitalists offer large amounts, hundreds of thousands, sometimes millions to new business, but these are better reserved for someone that has started a company in the past with good results.

There are many ways to fund a new business.

With careful consideration choosing the one that is right for your new business will become clear. Consider the stage of planning or start up you are in, how much funding you need, and how far you plan to go.

Photo credit: capitalcabin.com

About the Author: Tina Samuels writes on ways to accept credit cards online, social media, healthcare options, home improvements, and small business solutions.

4 Online Business Ideas that Don’t Require Incorporation

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By Ken Myers

The availability of internet access has minimized the complications that come with starting a traditional business, and it’s easier than ever to provide products and services to the public. Online businesses are subject to many of the regulations and tax laws that storefront businesses abide by, but one main advantage is that there are certain services and products you can deliver without needing to go through the formal process of incorporating. With some business idea lists reaching well over 100, the possibilities are astonishingly numerous; however, we’ve shared four ideas that anyone can do below:

Content Management

Social media marketing and management, copywriting, ghostwriting, technical writing and transcription are just a few types of content management services you can do online. The first step to tackling this career goal is to validate yourself as a professional freelance writer. Businesses and employers who need your writing skills are going to be looking for a polished portfolio and examples of previously published work. The fact that you can work for a number of clients as a sole proprietor or as an independent contractor is what makes this business so attainable. If you were to really take off, you could leverage your services by expanding and outsourcing to other writers for larger projects.

Blogging

One of the most popular and straightforward ways to make money off the internet is through blogging. Even hobby bloggers have started monetizing their blogs. Many bloggers host ads and get paid every time one of their visitors clicks on one. If a blog has an exceptionally high amount of traffic, you can give advertisers the option to place unique ads directly on the blog. Sites like Pay Per Post bridge the gap between bloggers who write for an audience and advertisers who want to reach those readers.

A blogger can also sell products as an affiliate. You can become an affiliate by marketing an eBook or reviewing an online service such as HootSuite or GoToMeeting, and then provide an affiliate link (be sure to properly disclose) that users can click to sign up. If you have a blog with high traffic or you’re interested in starting a niche blog, affiliate marketing can supplement your income. 

Multilevel Marketing

If you’re looking for a business that will make you money and give you the chance to flex your marketing muscles at the same time, then you may want to invest in an MLM, or multilevel marketing company. Amway, ACN, Thirty-One, Organo Gold, Empower Network and Scentsy are among the reputable companies that you could buy into. By signing up as an independent distributor for an MLM, you save on the substantial startup costs that it would normally take to start another business. Also, much of the work has been done for you in an MLM. The most enticing benefit is the residual income that you can earn from commissions, which means you get paid on a recurring basis from a transaction that took place once.

The companies that offer services instead of products make earning residuals incredibly easy. ACN, for instance, offers cell phone and cable packages. Every time that a customer pays a bill, the sales rep who sold that package gets paid time and again. However, the MLM business model is a bit controversial and receives split reviews around the internet community. There are many individuals who see enormous results from their businesses, and there are those who stand on the other end of spectrum, struggling and failing to close enough leads to make their investment worthwhile. If you’re a natural marketer and find a company with a product or service that you believe in, consider giving it a shot. Just do your research first and use your own judgment about whether or not it fits your budget and the time you can dedicate to the business.

eCommerce and Dropshipping

As an alternative to offering creative services, you can sell your own products through your website or another eCommerce platform. Maintaining an online store is not for the faint of heart, though, especially if you plan to operate on a third party platform like Etsy, Amazon or eBay. There will be a steep learning curve because these companies make constant revisions to their websites and procedures. One benefit of using them, however, is that they do much of the marketing for you.

There are other stores for creative products similar to Etsy that feature your products to their viewers. Zazzle, Cafepress and Artfire are among them. These websites will deduct a percentage of your profit, so if you want to retain as much of your earnings as possible then you can always set up your own store. Volusion and BigCommerce are web tools that you can use to construct an online store entirely from scratch. The end result is a site that uniquely fits your own brand and allows customers to check out directly from your website.

Both eCommerce options will require a financial investment. Selling your products will not be a get-rich-quick option. In fact, none of these online business ideas will take off overnight. If you choose a line of work that best fits your interests and lifestyle, though, the overall process will be much more smooth and, hopefully, profitable.

Share Your Thoughts
What is your experience with starting an online business? Do you have any other ideas for attainable business opportunities? If so, share them in the comments!

Author’s Bio: Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.

5 Tips for Over The Top Customer Service

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By Deb Bixler

In any home business or direct sales business, just providing good customer service is not enough in a very competitive economy.

Customer Service

You need to encourage your team members to take their customer service from bland and average to spectacular.

How do they do that?

5 Tips For Over The Top Customer Service

Here are five things to do that will make your customer service stand out from the pack by turning indifferent customers into raving fans who will return again and again.

1. Create a positive experience from start to finish. Take a look at all aspects of your company to see how customers perceive their experience dealing with your business.

Did their phone calls get answered courteously and promptly?

Were they greeted with a smile and an enthusiastic hello every time you met with them?

Did you or a team member do everything possible to find answers to their questions?

Was every point of contact enthusiastic, energetic and incredible?

It is important to view your business from the other side and then improve any area that appears lacking.

2. Engage your customers and step into their shoes.

Listen to their wants and needs. Learn to empathize with their problems. They want to believe that you care about their desires. The direct sales business is all about customer relationships and sales consultants who can truly make connections will have the inside track on making the sale.

3. Think outside the box.

Doing the same thing over and over again is boring. It is also bad for business. Though customers are sometimes resistant to change, they do enjoy surprises from time to time.

Without making wholesale changes to your way of doing business, you can still offer little surprises that delight both repeat and new customers. Creativity, imagination and ingenuity are essential ingredients for successful entrepreneurs.

4. The customer is always right.

It can be difficult at times to acquiesce to the customer’s demands and requests. However, good customer service demands that you work with your team members to get them to truly understand that the customer is always right. If you offer more service, more empathy and more understanding than your competitor, your customers will notice.

5. A little enthusiasm goes a long way.

If you are not enthused about your business, how can you expect the customer to be enthused about your products or services? Deliver your customer service with enthusiasm and excitement. Make sure that your team members also provide customer service with the same levels of enthusiasm and excitement.

Customer service should impress and inspire.

It should be grounded in the fundamental belief that you have something wonderful to offer your customers and that they are intelligent and well-informed consumers. If customers are impressed and inspired, they will pull out their checkbooks, cash and credit cards to purchase your products and services.

If they feel that your service is bland and boring, you won’t be in the direct sales business for very long.

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business. In only 9 months Deb replaced her full time income with the sales and commissions from her home party plan business. Find her on Twitter: @debbixler.

Get your Blogging Zest Back

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Are you still zesty?

get your blogging zest back

When you first start blogging, you are like a kid in a candy store with a million bucks to spend. Ideas flow readily, creative juices are on tap, and the world is yours. Who knows how many shares your next post will get? Maybe you’ll hit the bigtime and huge brands will knock on your door to advertise. Maybe you’ll get a book deal!

Time passes.

Many posts are written.

Daily demands start to distract you from your initial excitement.

You go three weeks with no comments.

No book deal yet.

It’s been a year or so, the magical tipping point, right?

Where are all of my readers? Why doesn’t my Google Analytics page view chart look like the Himalayas instead of a flatlining heart patient?

Stop the shame spiral, and stop torturing yourself.

How to Get Your Blogging Zest Back

Take a short break

Maybe you’re posting too frequently. If you are pushing to crank something, anything out several times a week, and it’s a chore, consider scaling back to once a week, or even every two weeks. If you need to get more drastic, tell your readers you’re taking a sabbatical of one month and stop blogging for a while. I promise the world won’t end.

Go someplace weird

Maybe it’s time to get out of your rut. When is the last time you tried something new, or went to a strange location? Stimulating our senses or intellect with new experiences is a great way to get a jolt. Take a road trip, go skydiving, start the cold shower regimen recommended by Julien Smith…anything that shakes up your world.

Have an at-home retreat

You know those corporate retreats where everyone does the trust exercise? You can do that for yourself. Set aside a weekend, or a couple of work days to focus, and revisit why you started the blog in the first place. What made you say, “I’m going to be a blogger?” Write down your reasons, and keep them handy.

Pretend you shuttered your blog

How would you feel? If it’s relieved, then it might be time to actually do it. Blogging should be joyful and rewarding. If you’re doing it right, it’s an outlet, not a draining slog. In fact, ask yourself if you would keep blogging even if no-one was reading it. That’s where you need to be.

Get an outside opinion

Talk to your friends or colleagues who have read your blog. Ask them why they read it. Do a quick survey of your readers (even if that’s only a small group of people) and find out what they think. You might find out that your writing is inspiring people. A lack of comments doesn’t mean a lack of impact. Read this amazing story about the power of 5 blog readers, if you don’t believe me.

Write for the trash can

Maybe you’re trying to live up to a blogging ideal that’s unrealistic. Take the chains off for a while, and just start typing. Write as if no-one will ever read it (hey, you already think no-one’s reading anyway). Get all of that stuff out of your head and onto the page, and then sort it out later. Sometimes a loss of zest is simply coming from an out-of-control negative voice. Shut that sucker down and get your groove back.

Share something personal

Even if you’re writing a pure business blog, you can let your human side out. Maybe you’re having a hard time because you’re trying to put on a facade of “corporate” when all you want to do is run through the sprinkler. Don’t go TMI, but try adding a personal story into your writing and let your community inside. Perhaps that will encourage your readers to come out of the woodwork and share their own personal stories too.

What do you do when you’re feeling squeezed dry?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: Patrick Hoesly via Compfight cc

Do You Benefit From Offering Your Employees More Education?

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How would you like a more dynamic, skilled workforce without the hassle of taking on new staff?

If your company could benefit from more knowledgeable employees with skills relevant to your niche, it might be time to consider offering your employees tuition assistance.

Many large companies – Apple, McAfee and Starbucks for instance – offer tuition assistance to their employees. You might have some understandable fears about doing so – more on those in a moment – but in fact offering your employees educational opportunities can reap many rewards.

Read on to find out what offering educational assistance can do for you, and how to allay some of your fears.

Who Has Succeeded With Tuition Assistance?

United Technologies Corp (UTC) decided that the best way to attract the employees they needed was to shape their existing workforce through their tuition assistance program.

Employees can gain an Associate, Bachelor’s or Master’s, with UTC meeting the costs of tuition, fees and books. In turn, UTC has been rewarded with a more skilled and loyal workforce. Employees who have taken up their tuition assistance program are less likely to leave, and more likely to be promoted.

The Atlanta Police Foundation decided that tuition assistance was the way to go when it saw a need to better equip its staff and officers to cope with a very demanding job.

The Foundation wasn’t happy with the rate of officers leaving the force, and wanted to better retain its staff. By investing in tuition assistance to help officers earn their Bachelor’s or Master’s degrees, the Foundation was able to lower the number of officers leaving by 3%, and was rewarded with a more confident and capable workforce.

What if an Employee Gains More Skills And Leaves?

It’s an understandable fear. What if you invest in your employees education, only to find they take the qualifications you’ve paid for, and go off to greener pastures?

Yet as UTC and the Atlanta Police Foundation show, offering tuition assistance can actually help you retain employees.  It’s a hopeful thought, but of course as a business owner you want to ensure the investment you make in education benefits your company.

So what can you do to keep your newly honed talent in your fold?

* Make it relevant – If you fund educational programs that are relevant to your niche, you are empowering your employees to feel more confident within your field, and your company;

* Set some ground rules – Many employers include clauses such as only offering assistance to those who have been with the company for a certain amount of time, or asking employees to sign a contract saying they will stay for a set amount of  time after graduation;

*Offer opportunities for growth – you wouldn’t give someone the keys to a sports car, but no sports car. Offer your newly qualified employees the chance to grow and be promoted within your company.

How Will Offering Tuition Assistance Benefit the Company?

Tuition assistance offers many benefits for your company. How about:

* More skilled workforce;

* An incentive to stay with your company;

* The chance to find the qualified employees you need from within your own ranks;

* Better soft skills such as time management, teamwork and public speaking;

* Some educational benefits can be deducted for tax purposes;

* Better profile as a company who cares and invests in its employees.

Tuition assistance is a solid investment in your company’s future.

You’ll be equipping your employees with the skills they need to excel in your company, and offering them an incentive to stay and use those skills for your company’s benefit.

As a business owner, what if any educational opportunities do you offer your employees?

Photo credit: nydailynews.com

About the Author: Tristan Anwyn is an author who writes on subjects as diverse as health, marketing, bachelor degree jobs, and SEO.