Successful Blog

Account for Your Business Needs

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Businesswoman Calculating TaxIf you could name one thing as a business owner keeping you awake at night, what would it be?

Some business owners may say it is the challenge of putting together consistent marketing and advertising campaigns for their brands.

Others, meantime, may point to whether or not they are making the right hires.

For others, it is the financial aspect of running a business, being able to make sure the company stays in the black and avoids dipping into the red zone too often.

No matter what might have you awake at night in running a company, there are means available to lessen those fears.

Most importantly, are you able to account for your business needs?

Getting the Right People in the Right Places

One of your biggest challenges in overseeing a company is making sure you have the right people in the right places.

You can look at your business as operating a bus, having each occupant in a certain seat.

While you should never downplay the time and effort each employee brings to your business, most employees have a specific role within your company. That means having the most talented and experienced people in the most important positions.

One such position is the person or persons handling your accounting needs.

Stop for a moment and think about how important having good finances in place is for a business, especially if you are a small business owner.

Unlike larger operations that typically have extra financial capital to help them survive the tough times, smaller companies are oftentimes playing with a smaller margin of error. As a result, just one or two financial mistakes can cause a major ripple effect through the entire company.

For those individuals overseeing your accounting, they may have come into the position at an early period for your company, perhaps even when you opened up.

Over time, financial matters and needs change, meaning your accounting folks need to stay on top of things at all times.

If you feel they may need some additional education, consider the idea of online accounting degree programs.

By taking and completing such coursework, your accounting professionals are better suited to serve you and your staff.

Taking such coursework in today’s world is made even easier by the fact that the materials can be studied and completed online. Instead of employees having to worry about commuting to and from classes after work, they can do much of their studying and testing from the comforts of home.

Employers Have Role to Play

While you want your employees to be as educated as possible, you also have a role to play as their employer.

Keep in mind that many workers in today’s economic climate are oftentimes juggling more than one job. They may work for you in a full-time capacity, but they might also leave after work to go to a part-time job. Meantime, some of your employees go straight home after work to care for families.

No matter what the circumstances may be, you likely have a fair number of workers that must juggle expenses on a regular basis, expenses that may deter them from wanting to expand their levels of education.

In those cases, this is where you as an employer can step in and contribute.

As more business owners have discovered over time, it is worth paying for a portion or even all of an employee’s education during their employ with you.

Not only do you get a better employee in most cases, but it serves as an incentive for people to want to come and join your company. Seeing that you care about things like more education can be the difference when a potential employee is looking at taking a job with you or a competitor. They can see that with more education, there will likely be more chances to advance in the company, ultimately leading to more income.

If you have been thinking about contributing to an employee’s education during their time with you, areas such as accounting, departmental management, sales and marketing etc. are all key components of a successful business.

Is it time for you to account for your business needs?

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

How Much Education Do Your Employees Need?

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Business Woman Executive ManagementYour employees are the engine that helps run your business.

With that being the case, do you feel your employees have the right amount of education at the time of hire and while they are doing their jobs?

As more and more companies are discovering, paying in full or in part to send employees back to school to further their educations can be a very beneficial move.

With technology ever-changing, many employers see a need to give their employees additional educational opportunities, allowing them to stay abreast of what is needed in contributing to businesses in today’s technological world.

So, how much education do your employees need?

Encouraging Workers to Grow

As an employer, you have myriad of responsibilities sitting on your plate day and night.

One of those responsibilities is making sure that you not only hired the best possible workforce, but that you make sure they remain on top of their work responsibilities each and every day.

But what if they’re falling behind as far as education? What happens when competitors have employees who are more advanced, especially in the area of technology? Do you run the risk as a business owner of letting the competition get the better of you?

One means whereby employers can stay on top of the latest in technology, accounting and other areas is by offering their employees the ability to continue their educations while working.

Although there can be issues with employees having enough time to work and go to school at the same time, letting workers study and gain more education online can be just the answer.

Through online accounting degree programs, employees can not only master skills necessary in the accounting field, but they can do so while not having to let their workplace responsibilities take a backseat.

If your business is open to such possibilities, there are several factors to keep in mind.

These include:

  • Support – First and foremost, make sure your employees know you fully support their efforts to further educate themselves while under your employ (whether you encourage the workers to gain more knowledge or they want to do it on their own). Some employees may feel like you will worry about them being able to juggle both work and school at the same time; this is where your support for their initiatives becomes so important.
  • Initiative – Face it; some employees need a little push from time to time. With that being the case, encourage those requiring such support to want to further their skills and knowledge. Some companies will put in place incentives for workers to increase their educations. Whether it is the ability to move up the corporate ladder or to get additional education which is essentially free, the possibilities can be endless. When you have a motivated team of employees, your business tends to do better than those just seemingly going through the motions day after day.
  • Finances – Finally, who will pay for each and every employee who wants more education to receive it? Some companies will foot the entire bill, while others will cover a portion of the expenses. In some cases, employers won’t pay for added education, but will instead offer other amenities (opportunities for additional salary and job responsibilities etc.). No matter which option your business chooses, be sure to figure out the financial end of things before signing off on online or in-person educational opportunities for your staff.

In looking at the big picture as an employer, always remember that the work world is literally changing each and every day.

As a result of this, it is important that your business stays abreast of what is necessary to outshine the competition. If you don’t stay on top of what is needed to successfully run your operation, you could find yourself and your employees watching the competition pass you by.

Lastly, always be supportive of those employees looking to learn more.

It is easy for many workers to fall into a rut and just show up on a daily basis for work.

The key is finding those employees who want to learn everything possible and more about their specific jobs.

When they do that, everyone benefits.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

Educate Yourself on Importance of eLearning for Business

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Businessman Gear SuccessIt’s time to educate yourself on the importance of e-learning for business.

Both employers and employees can benefit from taking online courses. The choice of courses is almost limitless.

Whether you are seeking to obtain a certification, a degree, or simply to increase your knowledge in a particular area, e-learning offers a way to achieve those ambitions.

Convenience of eLearning

E-learning offers flexibility for students.

Enrolled students can log on to their classroom dashboard from any place with an Internet connection.

So when a business owner has an employee in the field who they want to enroll in an e-learning course, that employee doesn’t need to come in from the field in order to sit in a classroom and learn.

Timing is also a huge benefit to e-learning courses.

Most often, there is no time limit for how long a student can take to finish any one course, or to get their final certification. In cases where there is a time limit, it’s usually quite liberal.

After all, e-learning courses are specifically designed to meet the needs of students who have other major demands on their time, such as raising a family or working a full-time job.

Location is another valuable benefit for most e-learning students.

Armed with a laptop and a set of ear buds or headphones, students can engage with their course work outside in a park, in the employee break lounge, on public transit, or anywhere else they find themselves with extra time to spare.

How eLearning Benefits Employers

Even if employers don’t enroll in e-learning courses themselves, their businesses will benefit when employees are motivated enough to take e-learning courses.

Employers can greatly enhance their talent resources when they encourage and reward employees for taking e-learning courses.

As the following article looks at, there are 3 basic needs for inspiring motivation in eLearning.

The first one is accessibility. Having the courses be accessible to the employees is a key part of making sure everyone is treated fairly in regards to the opportunity.

One great way to ensure this is to post news about the e-learning opportunities in employee newsletters, in company emails and on office bulletin boards. This is also a terrific way for employers to protect themselves against the possibility of discrimination suits.

A second way to motivate employees to take up e-learning is to make it relatable to their job success. It is in this way that employers can really benefit from helping all their employees to do better in their job performance.

Any industry can benefit from employees who are more educated in terms of dealing with the issues that come up in their job.

For example, a factory worker would benefit from courses that teach about automation. A salesperson would benefit from courses about purchasing behavior. A retail clerk would benefit from courses regarding preventing shoplifting.

Finally, employers can motivate employees to enroll in e-learning by offering rewards based on measurable goals.

When employees see that they can be promoted or earn more money by taking e-learning courses, everyone benefits.

Photo credit: BigStockPhoto.com

About the Author: Kate Supino writes about best business practices.

Take Your Resume on the Road

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Airplane At The Terminal Gate Ready For Takeoff - Modern InternaDon’t automatically turn down the idea of taking a gap year in between college and your first professional job.

If you spend that time traveling, you could be looking at better job opportunities on the horizon than if you go straight from college dorm to cubicle norm.

Here are some great reasons to fill your backpack and roam if you want to:

You Can Demonstrate Your Independence

Many employers complain that kids go from living at home to living on campus and then starting their first professional job without ever having to be independent. They then end up with young employees who don’t know how to manage their time at work, and can’t manage project tasks without asking everyone within sight for help.

When you do some traveling either solo or with a buddy, you can prove to interviewers that you know how to take matters into your own hands and take care of yourself without your parents’ help.

That says a lot for a 20-something, and it will help distinguish you from other job candidates.

Your Resume Will Grow

If your only jobs prior to college graduation were part time gigs like pizza delivery guy or dog walker, your resume is probably full of a whole bunch of white space. You need to find some way to bulk up your resume so it looks like you’ve actually done something worthwhile.

As the following article looks at, here is how travel enhances your resume.

You can add all the places you traveled to, new skills that you learned along the way, and include some references of places you stayed, such as bed and breakfasts, hostels, etc. If you picked up a new language during your travels, add that to your resume, too.

More to Discuss During the Interview

Interviews can get downright terrifying, especially when your interviewer asks you something, you answer with a couple brief words, and they say nothing more. It’s like they’re waiting for you to fill the empty air, but all you can hear are crickets.

As someone with some traveling under your heels, you won’t be short of stories to tell of your adventures.

You’ll find some way to integrate your travel tales with the job requirements your boss is looking for. Is he looking for a problem solver? Tell him or her about the time your taxi driver didn’t show up, but you made it to the airport anyway.

Is he or she looking for an arbitrator? Tell them all about your haggling skills in the open markets in Morocco.

You’ll Become More Worldly

There’s nothing more boring than a person who’s never been away from their hometown.

If a person doesn’t travel, they have little to no way to truly understand people or world events. There’s just no context in life unless you actually venture outside your front door.

A worldly person can make conversation with just about anyone on some topic or another.

As a job candidate – even one only recently out of college – you’ll exude more confidence and worldly experience if you take some time to travel before you settle in to a professional job.

Don’t let others dissuade you from traveling when you’re young and out of college. There’s no better time to see the world.

This is a time of life when you have no ties, no commitments, and no timeframe when you have to get back.

Roam around the world and come back a better person.

Photo credit: BigStockPhoto.com

About the Author: Kate Supino is an experienced traveler and recommends it to anyone who is the least bit curious about the world.

Is More Education in the Works?

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aeduEducation is at the heart of personal betterment in the pursuit of a richer life. But does going back to school make sense as an investment in your career and your business?

For many business owners and employees alike, it just might.

Why Business Owners Go Back to School

An article in Entrepreneur detailed a few of the many reasons business owners go back to school, other than intellectual betterment.

The reasons are as diverse as the businesses they own.

Research shows that more than three quarters of small business owners are older than 45. Since they were in school, the business world has changed dramatically.

Business owners may feel that they’ve fallen behind or missed out on the skills it takes to survive in the digital age – even if their business has nothing to do with computers, software or information.

A baker, a plumber or a roofer could decide that:

  • A course in digital marketing could help them expand their business and learn skills like search-engine optimization and back-end analytics.
  • A course in social media may enable them to reach out to new customers on networks such as Facebook and Twitter.
  • A course in graphic design could help them gain control over their website’s layout.
  • A course in personal finance may help them plan for retirement.

Why Employees Get Educated

For people who collect paychecks, the reasons for advancing their education may be directly related to a desire to advance their career and their income.

Findings from the Bureau of Labor Statistics show irrefutable evidence that there is a direct and dramatic correlation between education and income.

There is also an undeniable connection between education and job security. Highly educated people command far higher salaries and are far less likely to be unemployed during times of economic turmoil.

But it’s not just money.

Research from Six Sigma Aveta Business Institute shows that education leads to career advancement across the board, as well. The higher the worker’s education, the more likely he or she is to get a promotion and achieve a position of authority.

The article “Is it Time to go Back to School?” outlines even more reasons to crack the books, such as networking, prepping for a new career and sharpening up old skills.

Tips for Going Back to School

School is hard when you’ve got nothing else going on.

For full-time workers and business owners, it can seem impossible – but it’s not. Remember that you don’t have to pursue a degree. Learning valuable new skills can be achieved with a single course.

Consider online education.

Once a marginal niche that was frowned upon by the academic community, distance learning is now mainstream.

Offered by most colleges and universities, online education – or hybrid courses, which require some on-campus instruction – can be tailored to your schedule, it can provide more individualized attention and it can be significantly cheaper.

Education is worth pursuing for anyone who may benefit from the professional boost it can give.

It is not easy to work and go to school at the same time, but education can boost a career and a business.

Photo credit: Image courtesy of Pong at FreeDigitalPhotos.net

About the Author: Andrew Lisa is a freelance business writer. He covers small-business planning and career advancement.

Sharpen Your Marketing Skills with MOOCs

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What’s a MOOC?

It’s a trendy name for online college courses–Massive Open Online Courses.

It’s college without the beer pong.

In many professions, it’s common to have a requirement to do continuing education. Accountants, educators, attorneys, and many others are obligated to keep learning in order to maintain their professional status. Entrepreneurs should be doing it voluntarily.

Why You Should Always Be Learning

Even if you have 100 business and marketing blogs in your RSS reader, you should still go deeper. With the latest online courseware technology, you can communicate with fellow students, receive the information in video and/or audio format, work on collaborative projects, and often get course materials as well. This is a much richer experience than the hit-or-miss method of reading blog posts or e-books.

Stephen Covey’s 7th Habit of Highly Successful People is “sharpen the saw.” Anyone who wants to run a successful business with longevity should pay attention to this important habit.

Sharpening the Saw means preserving and enhancing the greatest asset you have–you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual.

A key component of many MOOCs is the sharing of real-world experiences and projects by the participants. You may get inspiration, support, and new ideas by joining. If you’re feeling stuck in a rut, this could be something to give you a good kick in the pants.

First, Decide What You’re Studying

There are courses available on a huge array of subjects. You can either follow a course series from a specific institution, or set up your own path of study.

Are you interested in honing your branding skills? Need help with market research? Want to build on your knowledge of competitive analysis? Do some research and gather a group of courses that you can “stack” consecutively for maximum reinforcement of the key concepts.

A Sampling of MOOC Resources

  • edx.org (https://www.edx.org/) – Free online courses for an array of schools, sortable by category/subject area. This is a collaborative effort by several institutions. Includes a lot of Ivy League content.
  • MITOpenCourseWare (ocw.mit.edu) – Free online courses from MIT; includes a marketing subject area.
  • Entrepreneurship Corner (ecorner.stanford.edu) – Stanford’s excellent series of videos and podcasts for entrepreneurs. There is a mobile app available as well.
  • MOOC List (http://www.mooc-list.com/) – An aggregator site that is searchable by subject; huge list of MOOCs from all over the web.

Drawbacks of the MOOC

  • You may not earn credits; if you’re looking to end up with a certification or course credits, check up-front. Some offer college credits and some do not.
  • Might be outdated material (check the date on the course before starting it…some were recorded a long time ago, and best practices do change).
  • You get what you pay for. If it’s free, remember that you won’t have full attention from the professor, and there may not be technical support available if you have problems accessing the course.
  • Might not be structured enough for some types of learners. Most MOOCs are free-flowing and study-at-your-own pace. This won’t work if you don’t have some discipline to keep going.

So, are you ready to give it a try? Please share any good online courses you’ve experienced already!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee