Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Invest One Day of Experts to Be a Winner?

March 15, 2008 by SOBCon Authors Leave a Comment

SOBCon08 I’m There!

Planning a conference is a lot like planning a wedding reception. Everyone thinks, “Oh it doesn’t matter if I RSVP.” But business is about being able to make a decision. We made our decisions. Can you make yours?

Would you invest one day of experts, models, and teamwork to build your business around your strengths, your situation, and where you want to be?

Success is a decision.

  • Register now.Lots of registration perks up.
  • If you’re returning from last year, register by April 1 to take advantage of that great price.
  • If you’re planning to stay in the Club Quarters Hotel or the Hotel 71, book now. The rooms are limited, especially at the Club Quarters. Some folks have already signed up. Rooms are at a premium.

Karen at bestwellnessconsultant [@] gmail [dot]com has volunteered to help coordinate a list of roommates for those who are looking.

Southwest has come great airfares. They also require a decision.

SOBCon08: Stop the Noise, Drop the Details, DECIDE YOUR BUSINESS

Filed Under: Blog Conference Tagged With: bc, Biz School for Bloggers, sobcon08

SOBCon08: Business Is Decisions

March 15, 2008 by Liz Leave a Comment


The $350 Is Going Away April 1

SOBCon08 logo

Now that the details are set and the wheels are all rolling in the same direction, I’d like to bring you into some decisions as we make them. Later, I’m planning to share how the SoBCon08 came to be as it is and the future we see it unfolding.

We need to put an April 1 end date on the $350 registration fee for the folks who came to SOBCon last year.

The reasoning is simple. We care about the event and the experience deliver. We know what made it awesome last year. We were after the best wifi, a business venue, a location downtown, reasonable hotels, and a way that we might “hang out” close enough together.

We succeeded.

As in last year, our goal for this event has never been to make uber profits, but maybe you should know that every person attending, speaker, sponsor, Terry, me, and all participants cost us $300/head in fees.

Why are we doing it?

  • We know that behind every great business are three things, great people, great tools and models, and solid decisions. Models, masterminds, and mastery is what builds dreams.
  • It’s not for the money. Truth is, though, we’re getting a fabulous deal. We’re just passing the price onto you. (A business markup would put this conference cost at $900+.)
  • We made a decision to built something better than last year and deliver it to you.

You’ve watch exactly how making decisions and getting determined has put my business on concrete. Isn’t it this the year you were going to do the same thing?

Are you up to the challenge?

Drop the Details, Decide

SOBCon I’m there!

Planning a conference is a lot like planning a wedding reception. Everyone thinks, “Oh it doesn’t matter if I RSVP.” But business is about being able to make a decision. We made our decisions. Can you make yours?

Would you invest one day of experts, models, and teamwork to build your business around your strengths, your situation, and where you want to be?

Success is a decision.

  • Register now.Lots of registration perks up.
  • If you’re returning from last year, register by April 1 to take advantage of that great price.
  • If you’re planning to stay in the Club Quarters Hotel or the Hotel 71, book now. The rooms are limited, especially at the Club Quarters. Some folks have already signed up. Rooms are at a premium.

Karen at bestwellnessconsultant [@] gmail [dot]com has volunteered to help coordinate a list of roommates for those who are looking.

Southwest has some great airfares. They also require a decision.

SOBCon08: Stop the Noise, Drop the Details, DECIDE YOUR BUSINESS

Seriously
Liz
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: SOB Business, Successful Blog Tagged With: bc, Biz School for Bloggers, sobcon08

SOBCon08 Opens Invitations

February 16, 2008 by Liz Leave a Comment

Thanks to 07 Attendees

SOBCon08 Logo50

I’m pleased and delighted to announce that we’ve updated the front page of the official SOBCon08 event blog. The new information on the page includes a formal invitation to join us in Chicago for this event.

Also included is some information on why we’ve not yet named the location — the hotel. Our choice is close to contract, but venue has to live up to the experience that was SOBCon07. We’ll have things set in days (not weeks), and you’ll be the first to know when we do.

I can’t wait to let the cat out of the bag. 🙂

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: SOB Business, Successful Blog Tagged With: bc, Biz School for Bloggers, sobcon08

Win Hotel Stay and Registration at SOBCon08!

February 8, 2008 by Liz Leave a Comment

Starbucker and Plante Moran SOBCon08 Marketing Contest!

SOBCon08 logo

Terry Starbucker and the good folks at Plante Moran Financial Advisors (www.pmfa.com) are co-sponsoring a SOBCon Marketing Contest, where the blogger who can refer the most traffic to the SOBCon website (www.sobevent.com) between February 11 and March 15 will win:

  • A free registration to SOBCon08 in Chicago, from May 2-4 ($450 value)
  • Two nights hotel accommodations ($300 value)
  • Podium recognition by the SOBCon MC, Terry Starbucker (promotional value for your  blog and business – priceless)

This from Terry Starbucker

Let’s get to the rules, but first a quick word about our co-sponsor, Plante Moran Financial Advisors (www.pmfa.com). They’re a group of financial professionals that are all about “you,” just as it should be. In their own words,
“In saying “you” we encompass every aspect of you, such as your family, business, and personal interests into your investment strategy – today and into the future. You are our first priority and that is why our approach to your wealth management is as unique as you.”

OK, here are the rules:

  1. To be eligible you must register your referring site, via e-mail to terrystarbucker(at)gmail(dotcom). You can do this anytime before or during the contest period, but the sooner you’re “in” the better.
  2. We will count the referrals to SOBCon08 (defined as a “hit” to the site that comes from a link on your site) beginning on February 11, and running through March 15.
  3. The referrals must be from a sufficient variety of network and geographical locations (as determined by Google Analytics), as determined by the SOBCon contest committee.
  4. Speakers at the conference are not eligible, as well as the founders.
  5. If you’ve already registered, you can certainly enter, and see if you can win your money back (and then some!)

So, do you think you have the promotional moxie to promote SOBCon and get your readers to check out our site, and find out how irresistible and compelling this year’s conference is going to be? Are you looking for a way to get to SOBCon but all you have is a blog, and not the cash?
Than sign up and start promoting SOBCon!!

Good luck and have fun.

—Terry Starbucker

What a chance to win your time in Chicago!
Liz
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: SOB Business, Successful Blog Tagged With: bc, Biz School for Bloggers, sobcon08

SOBCon08: A 10-Point Action Plan Checklist for a Successful and Outstanding Blog

January 29, 2008 by Liz Leave a Comment

How Biz School for Bloggers Was Born

SOBCon08 Logo50

You might wonder why there was no call for speakers at SOBCon08. It was because we wanted to present some highly structured valuable content.

So many bloggers are looking to build a blog that attracts a solid community of readers, we wanted to make sure that they got the models and the interactive time to see how to apply those models to their own situations.

So SOBCon08 was built in an unusual fashion. We structured the content to meet 10 key points of a Successful Blog Action Plan. Then we invited hand-picked experts — experienced pros who could provide tested models in short targeted sessions. Their fluency and ability to offer clear models brought focus and freed up time. That time allows participants to apply each model to their own situation while the experts are still in the room.

The experts became speaker/presenters and the participants became six-person mastermind teams. Biz School for Bloggers was born.

10-Point Action Plan Checklist for a Successful and Outstanding Blog

Whether it’s is a hobby or it’s a place to make money, every blog is a business of sorts. The content is a product. The writing is a service that we perform. Our readers are the customers. Successful bloggers market and promote our blogs in the same ways that any business markets online.

Yet, we often don’t think much about the goals of our blogs in a structured fashion. It’s easy for hidden assumptions to creep in. Sometimes we forget to ask whether what we’re doing is the right thing to get us where we want to go.

Biz School for Blogging is built around a 10-Point Action Plan Checklist for a successful blog — 10 Structural Assumptions that every blogger should consider and question about his or her blog.

  1. Know the purpose. Is the blog a hobby or business OR is it meant to extend the hobby or business for an audience?
  2. Match the structure to the purpose. Does the structure of our online model supports the purpose we’ve defined?
  3. Determine the content boundaries. Have we decided what sort of content belongs on our blogs? Is that answer immediately clear to first-time visitors?
  4. Describe the ideal reader/customer. Have we figured out what sort of readers will love what we do? Do our blogs reflect our promise to them in every way?
  5. Manage our time investment. Do we spend our editorial time efficiently OR do we spend time working on things that our readers don’t care about?
  6. Choose social network sites with goals in mind. Have we chosen to use the right social networking sites to match our goals?
  7. Determine which new media options fit our goals. Do we know which new media options are appropriate for what we’re trying to accomplish?
  8. Know how to use the stats that match our purpose. Can we talk with authority about whether visitors are converting into reader/customers?
  9. Make everything “sticky.” Do we know how to make an irresistible environment that offers something that readers can’t help telling their friends about?
  10. Have an exit plan. Have we given a thought to what we will do with our blogs when we find we no longer want to keep blogging?

At SOBCon08, we’re going to go through that Action Plan Checklist one by one. Eight expert speaker/presenters will provide eight models or model choices. Participants in six-person “mastermind” teams will use the models to discuss and define that key point in terms of their own goals. By the end of the day, each participant will have an actionable plan for a more efficient, more reader-focused blog.

But don’t miss the more subtle “take away” that will also occur.

By the end of the day, every participant will have five new working relationships. For each person on their mastermind team, participants will be beyond the “Oh yeah I met that person at SOBCon,” and instead be able to say “We worked together in 2008.”

It’s very cool.

Isn’t it time that you register now?

–ME “Liz” Strauss
Work with Liz!! SOBCon is a business strategy workshop held every year in Chicago the first weekend in May. Register now!

Filed Under: Checklists, SOB Business, Successful Blog Tagged With: 10-Point Action Plan Checklist, bc, Biz School for Bloggers, sobcon08

  • « Previous Page
  • 1
  • …
  • 4
  • 5
  • 6

Recently Updated Posts

How to Build up Your Career by Showing Off Your Uniqueness

How to Build up Your Career by Showing Off Your Uniqueness

How to Know if Your Marketing Strategy is Working

How to Know if Your Marketing Strategy is Working

3 strategies for achieving business growth

Three Strategies for Achieving Business Growth

Build a foundation that will grow with you

Build a Foundation that Will Grow with You

Should Computers Have Warning Labels – The Disgraceful State Of Computer Safety

Why Your Company Is Chasing Too Many Bad Sales Leads

Why Your Company Is Chasing Too Many Bad Sales Leads



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2022 ME Strauss & GeniusShared