When his talk was over, the questions were answered, and so many copies of 10 Ways to Make It Great!were sold and signed, Phil Gerbyshak and I left the elegant Chase Tower, Chicago, for a restaurant. Through the course of the afternoon we dreamed up a service for bloggers and speakers, who wanted to put their hard-written content to work. It was a cool idea that fit my skill set. It got named Bookcraft 2.0 — a way to repurpose existing content into a book the way a publisher would.
Here is what you should know about this series/case study, Bookcraft 2.0, going in:
1. This series is crafted so that you can look over my shoulder as we repurpose content into a printed book. We’ll discuss every step in the evolution from pile of blog posts to finished book.
2. Phil’s Archives will be the content.
3. I’ll identify approrpiate content that Phil approves, and we’ll make a book.
4. I’ll write a series about each step so that everyone can watch what we do. This, of course, is the first entry in the series.
5. The series centers on making a print book from existing content. A print version easily can be offered as an ebook. The reverse can be significantly harder.
6. I might forget to name or detail some decisions. If you have questions, please ask. I’m happy to explain what I do or how I do something.
Now let’s check Phil’s archives for book ideas. Think we can find one? two? three?
Checking Phil’s Archives
Bookcraft 2.0 began this week, and I’m delighted to report it’s progressing as expected. Here’s what has happened so far.