Word Choice Reveals Things About Us
Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows.
Difficult, arrogant, clever, brilliant, resistant, creative, out-of-the box, genius, spoiled brat, misunderstood, having a bad day, playing with you, smartass, ambitious, valuable, disruptive.
I heard all of these words said by different people to describe the same exact behavior by a single individual.
Each person chose a different word. The word for them described the behavior, but even more it described their mindset, the filter through which they see the world.
Words reveal the mindset of a company culture too.
Does your company choose nice words to talk about inanimate objects and violent ones to talk about people? Does it seed catalogues and grow the business, but target customers and kill competition?
Word choice is a powerful thing. It communicates our unconscious thinking. At first we think it’s just a habit, but imagine for a second. What if we said “seed and grow customers”? How would that change the way we think and what we do?
What if Google called us customers? Would Blogspot bloggers have more service? What if Technorati called us partners?
Word choice is a power tool — both in writing and in business. [Read more…]