Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

6 Easy Steps to a Career Basecamp in Cyberspace

November 16, 2006 by Liz

It Was Someone Else’s Turn

Personal Branding logo

When our son was 9 months old, my husband said to me, “I’ve done everything I want with my career. From this point I don’t expect a lot of new challenges — 21 years is a long time. It’s someone else’s turn. . . . You’re having such fun with what you’re doing. If you can replace my salary, I’ll stay home with the baby.”

I did. He did.

This morning I realized that 21 years later, I had a similar conversation at a trade show. A VP asked why I started blogging. This was my reply.

“Because I was a VP of Publishing, this industry sees me as a product person. Folks don’t value my experience in marketing, acquisitions, and training.”

He said, “You’re right. When I look at a resume, I look at job titles first. Then, if I’m interested, I look at skill sets.”

“That’s why I blog,” I said. “My blog is a 360 degree resume. It’s an ongoing interview in cyberspace.”

It’s true. A blog can be that.

These days no one has job security. Everyone needs an updated resume. Why settle for only a resume?

You can blog your way to brand that defines who you are and what you do much more completely. Make your blog a foundation — a career basecamp in cyberspace — a showcase of skills and expertise you have that future employers and clients need.

Turn the page. I’ll show you how.

[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, Brand-You, business-blogging, Career-Basecamp, Careers, Customer Think, job-security, Motivation, personal-branding, resume

Recently Updated Posts

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook

How to Become a Better Storyteller



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared