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6 Easy Steps to a Career Basecamp in Cyberspace

November 16, 2006 by Liz

It Was Someone Else’s Turn

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When our son was 9 months old, my husband said to me, “I’ve done everything I want with my career. From this point I don’t expect a lot of new challenges — 21 years is a long time. It’s someone else’s turn. . . . You’re having such fun with what you’re doing. If you can replace my salary, I’ll stay home with the baby.”

I did. He did.

This morning I realized that 21 years later, I had a similar conversation at a trade show. A VP asked why I started blogging. This was my reply.

“Because I was a VP of Publishing, this industry sees me as a product person. Folks don’t value my experience in marketing, acquisitions, and training.”

He said, “You’re right. When I look at a resume, I look at job titles first. Then, if I’m interested, I look at skill sets.”

“That’s why I blog,” I said. “My blog is a 360 degree resume. It’s an ongoing interview in cyberspace.”

It’s true. A blog can be that.

These days no one has job security. Everyone needs an updated resume. Why settle for only a resume?

You can blog your way to brand that defines who you are and what you do much more completely. Make your blog a foundation — a career basecamp in cyberspace — a showcase of skills and expertise you have that future employers and clients need.

Turn the page. I’ll show you how.

[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, Brand-You, business-blogging, Career-Basecamp, Careers, Customer Think, job-security, Motivation, personal-branding, resume

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