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Trendspotting: How to Crawl into People’s Heads

May 23, 2006 by Liz

Your job — should you decide to keep working here — is to figure out what our customers want NEXT.

Trendspotters

Trendspotters 101 logo

I belong to a networking group which requires endorsements. As I was editing my profile last night, I came across this endorsement from a client.

” . . . Liz can spot an emerging trend before it is even on the horizon. — Blake Education, Australiaâ€?

It’s true I often can. My friend, Chartreuse BETA, is phenomenal at trendspotting, as is our friend, Copyblogger. Scot Karp is excellent at seeing what trends are about to happen. Sometimes it depresses him. Don’t leave out Tom Peters. . . . How exactly do we do that?

What does it take to spot a trend before it takes root and actually happens? What does a person need to watch for? Seeing trends seems to be a factor of intelligence, learning style, and world view. Allowing that you have the prerequisite intelligence — we’re talking business acumen, common sense, and people smarts, not rocket science — the rest is a matter of doing the work and being open to what’s happening. This is lesson 1 on being a trendspotter. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, blog_promotion, Chartreuse_BETA, copyblogger, Customer Think, observing_others, perception, personal-branding, Scott_Karp, Tom_Peters, trendspotting, Trendspotting_101

The Mysteries of Chartreuse BETA

March 28, 2006 by Liz

Welcome Friends of Chartreuse BETA . . .

You may not know about this place. The Massif de la Chartreuse in France is known for it’s scenic beauty and mysterious caves.

Massif de la Chartreuse

[Reproduced with permission from www.braemoor.co.uk. Click on the map to see more details of the Chartreuse area,]

The Massif de la Chartreuse is not half so interesting or mysterious as Chartreuse BETA.

I’d only go walking the Massif de la Chartreuse with Chartreuse BETA. He’s a prince of a fella.

Please feel welcome to look around. Stay as long as you like. Snacks and beverages are in the sidebar. Tips are not allowed. Comments are always welcome.

–ME “Liz” Strauss

Filed Under: Community, SOB Business, Successful Blog Tagged With: bc, Chartreuse_BETA, Massif_de_la_Chartreuse, Mr._John_Gardiner, ZZZ-FUN

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