Your job — should you decide to keep working here — is to figure out what our customers want NEXT.
I belong to a networking group which requires endorsements. As I was editing my profile last night, I came across this endorsement from a client.
” . . . Liz can spot an emerging trend before it is even on the horizon. — Blake Education, AustraliaÃ¢â¬?
It’s true I often can. My friend, Chartreuse BETA, is phenomenal at trendspotting, as is our friend, Copyblogger. Scot Karp is excellent at seeing what trends are about to happen. Sometimes it depresses him. Don’t leave out Tom Peters. . . . How exactly do we do that?
What does it take to spot a trend before it takes root and actually happens? What does a person need to watch for? Seeing trends seems to be a factor of intelligence, learning style, and world view. Allowing that you have the prerequisite intelligence — we’re talking business acumen, common sense, and people smarts, not rocket science — the rest is a matter of doing the work and being open to what’s happening. This is lesson 1 on being a trendspotter. [Read more…]