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Business Rule 7: Sound Bytes, Stories, and Analogies

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A Sense of Story

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My favorite CFO — I think of him as “my sometimes-irritating, little brother.” you would, too, if you heard him say, “This is the second iteration of my lunch.” — says that I talk in stories and sound bytes.

When he says sound bytes, he means quick points, analogies, and metaphors. It’s a habit that I learned from my dad. I use stories, sound bytes, metaphors, and analogies because they make it easier to explain what I’m trying to say.

We get a sense of story when we are really small. Our parents tell us stories to teach things. We learn about our family and friends through stories. We watch stories that are movies and tell stories that really happened to us and other people.

Stories help us communicate for many reasons.

  • People listen more closely to stories than they do to someone talking. People know a story has a point. Even more, a story has a beginning, middle, and an end -– and the end is usually satisfying. So we invest more in a story, because of the payoff at the end.
  • Stories bring an overlay of meaning and memories. A story told now reminds us of stories we heard as children and what we enjoyed about them then. Any story I tell gets the benefit of any well-told story that came before it. I only have to make sure that my story is told well.
  • Sound bytes, metaphors, and analogies offer quick information firmly packed. I can get a point across more quickly and more powerfully. On the day of the Famous Canoe Analogy had I said, “It’s time to stop talking about the past.” The words would have sounded an impatient opinion. Fewer words, some humor, and a shocking mental image was what got attention.
  • Storytelling, sound bytes, and analogies work because they move the problem from literal to figurative. People can explore an idea or a situation and test plans of action, sloshing through muddy waters without splashing the personalities involved. After all, we’re only telling stories.

Stories, sound bytes, and analogies can be a kinder and
more expedient way to get a point across.

Who doesn’t like to hear a story that has a great ending? Like this one — that’s over now. . . . ?

–ME “Liz” Strauss
Check out the Perfect Virtual Manager on the Work with Liz!! page in the sidebar.

Related
Business Rule 6: Who Dropped the Paddle?
Business Rule 5: Never Underestimate the Power of a Voice on the Telephone
Business Rule 4: You Know Your Truth — Listen to Yourself

10 + 1 Reasons to Write Well, Not Perfect-ley OR Save the World with Realistic Expectations

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You Thought Multitasking Was a Curse

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Have you got an inner editor telling you what you write has to be perfect? Perfectionism is a problem that can hurt you. Here are a few light reasons why you should give up trying to create perfect work. — Sometimes fun talk can combat a serious problem.

I don’t write perfectly. You don’t either. No one does. Leonard Cohen hasn’t gotten there — much as I love him. Nope, he hasn’t. Neither has Toni Morrison, nor any other living writer. You can forget Mark Twain, Shakespeare, and the rest of the dead ones too.

There’s no such thing as perfect writing.

Tell the editor in your ear to take a hike on the whole idea. Trying to write perfectly could cause an alien invasion.

[Read more…]

4+6 Things to a Product Review Even James Bond Would Trust

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What You Have Here James Is . . .

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Product reviews. We all do them. We love to tell people what we like about stuff. Even more, we love to tell them what’s wrong with stuff. . . .

The President had started a discussion about a product we were prototyping. Our new product was meant to compete with one that had owned the market for 10 years.

“So, what do you think of the product that’s out there?” the President asked the editors.

Each editor was eager to respond and gave in detail the things that she saw in the existing product. The President made sure that every editor had a chance to talk.

“I wonder how it continues to sell 100,000+ units per book per year?” Then he glanced over my way and said, “That’s why no one listens to editors’ opinions. They only talk about the negatives.”

I was the only person in the company who reviewed product for the President.

Where do you get advice about products? Most people trust friends and family first. If friends and family don’t know, research says that 77 percent of online shoppers read consumer product reviews and ratings.

That means you’ve probably done that.

Product review are big business . . .

. . . if folks feel they can trust what the review says.

If you want credibility James Bond would trust, you have to know 4 things before you start and tell 6 things when you write..

. . . [Read more…]

10 +1 Sure-Fire Ways to Get My Best Work — and the Best Work from Everyone — Every Time

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How to Manage Me While I Manage You

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I snuck into publishing through the back door. I freelanced first. People asked me to do things. As fast as they asked was how fast I would learn. I was sure that everyone else already knew them.

Then I got my first job as an Executive Editor, and a whole new world view came with it. I had been learning things few people knew. . . . It worked for me. I kind of liked it.

I also saw that most freelancers weren’t like me.

What I saw was that folks who had full-time jobs did more accurate work than freelancers — even when they were the same people. As soon as we hired a freelancer, that person’s work improved to the full-time work standard. That’s when I knew it was us, not them. There was something in what we were doing.

It wasn’t the work. It wasn’t the people.

It was how we put the two together.

I know how you can get my best work every time. Do 10 things, and I can’t help but do a great job for you. Really. [Read more…]

10 + 1 Things to Make Me Love Your Business Email

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Does Your Email Make People Crazy?

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How many emails are in your in-box?

How long does it take you to find one you might want?

Do you think about that when you write an email? I’d be delighted if you would.

You may think that email is easy, but I have to tell you. I’m writing this post for a reason. In the last few weeks I’ve gotten some emails that have really concerned me with how folks are doing email business.

Here’s a quote from one:

Dear Liz,

I don’t know you. I’ve never read your blog. Would you come look at mine and see whether I can be an SOB?

I didn’t love that email.

But that’s a gross point. I’ve also picked up some finer points of managing and sending email to business associates that I bet that even you might not have run into. [Read more…]

Business Blogging — Business Writing: Can You See the Elephant on the Net?

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Big Ideas about Communication

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I’ve been working on big ideas — how blogging and online communication relates to how enterprises and entrepreneurs communicate in the 3-D world. How might thinking about one help us to be better at the other? What I know from my experience and research is this.

    Humans aren’t great communicators, even folks who work in communication don’t practice what we preach.

    In the act of communication, listening and reading are often undervalued, speaking and writing are often underperformed.

    Execution of any process or plan, and success of any business, is entirely dependent upon clear, quick, and complete communication.

    Many folks hold other people accountable for making sure communication happens.

    Few people actually think about the differences in forms of communication or which is the best in a given situation.

I’ve also figured out one more thing.

If you have a blog, there’s a good chance that you may have brought blogging habits back with you into the business world. That’s not a good idea. Really.

Blogging is bad business writing. Come look. [Read more…]