By Robert Derington
There are many people who need help, and many who set about helping them. In this day and age, social media goes a long way to getting the word out. As a resource it can reach huge numbers of people all across the world, and greatly increase the success of any fund raising that needs to be done. With sites such as Facebook and Twitter, where millions of people can be reached, the potential for achieving goals is raised dramatically.
Social Media has a powerful ability to inform people of worthy causes, based simply on the fact so many people use it. But getting the word out can still be difficult. It takes commitment to see a cause through from first posting to its goal. Constant updates to remind people, sharing and reposting the information all helps keep it in the public awareness. ItÂs not enough to just state your target, you must keep the impetus going to achieve what you want.
But the power of social media to change lives is not just theoretical. We are currently involved in helping restore a real person’s life. On December 12th, Cireena endured a tragic event. Her apartment caught fire and was burnt out. She lost everything in the fire. It wasnÂt just her possessions that were destroyed, but also those things precious to her that she had inherited from her parents. Photos and other items that are literally irreplaceable are gone, as has anything she had hoped to one day pass down to her children.
Cireena escaped the fire with only the clothes she was wearing. In the immediate aftermath, friends and relatives have rallied around her, collecting what they can for her most immediate needs. However, Cireena has been made homeless by the fire, and finds herself living in a homeless shelter for the immediate future.
At this time of great emotional upheaval, the best Cireena can do is think positive. She is grateful she wasnÂt harmed in the fire, and still has her health. However, this is not going to help her get her life back on track. Even the strongest people need a little help sometimes, and it was this desire to assist her that resulted in us deciding to use Social Media to highlight her cause.
Social media is the surest way we could think of to not only raise funds but also raise awareness. Even though there are support agencies that can help, these can take time, and will not provide everything that is needed. Getting the word out via Facebook and Twitter, as well as through any other form of mass communication, increases the chance of success in the fundraising arena, as it draws attention to these issues, and people to the website.
It can be hard knowing which issue is worthy of your donation. That must be a personal choice. But if you have a few spare dollars, I urge you to look through your favourite social media sites. You are sure to find a cause that inspires you to click the ÂdonateÂ button.
As you do your search, please keep an eye out for ÂCireenaÂs House Fire FundÂ, and consider a donation. Anything you give will go a long way to helping someone keep smiling.