How a Car Made a Conversation
I had the lovely experience of spending two hours with @connieburke in a Chevy Corvette Grand Sport while we were at SxSW. It wasn’t because I’m anything special. Chevy had two ‘vettes, two Camaros, and the Chevy Volt ready for Ride and Drives so that folks could have the experience.
All I did was ask.
“Hey, Connie, you know I used to live in Austin. We could take one of these ‘vettes to go see the house we built. I could show you hill country and why folks really love it out by the lake.”
All Connie did was ask.
“I’ll put in for a car on Tuesday. Let’s see if we could make that happen.”
As it turned out, Tuesday it was raining … our GOOD luck because it meant we got the Blue Grand Sport for a couple of hours.
Connie and I hit the road at around 11:30 a.m. As we started, she was driving. Google maps wasn’t much help getting us to where I wanted to go. We ended up having a conversation with Onstar.
Seemed kind of weird having OnStar in ‘vette, just sayin’ … Good weird though because it got us to the “pink flamingos” at Pots and Plants the Nursery at 360 and Bee Caves Road in Austin.
The flamingos enticed us to pull in and park.
But I think Connie was most partial to the old Chevy truck.
Or maybe she was just taking pix for my dossier.
I took the wheel as we left. Going up the on ramp to 360, I slowed for a car to pass. Connie quietly said, “Ya know, you have the acceleration.”
Oh yeah! I was driving the ‘vette.
While we took 360 out to 2222 old route then to 620, I told stories of ’69 ‘vettes — one that my best friend, Nancy, raced in gymkhanas and another that my husband raced in the Grand Nationals.
When we reach the house I once lived in I looked over the fence to see the red oak I planted in the clay caliche soil in the dry Austin heat.
On the way to Austin’s famous Oasis restaurant on the lake, we told stories about how our kids grew up. We talked business and possibilities.
At lunch we did about 10 minutes trading our favorite Stephen Wright jokes. Who knew that about either of us?
And at the end of lunch, I bought t-shirts for my son and my husband who’ll remember many meals we shared there.
That’s how a car connected Connie to my best friend, my husband, my son, a house we built — all parts of my history — and a hillside full of pink flamingos.
I became a person during that conversation. So did she when she told me some of the same things.
You can bet that I’ll be showing up if she calls. Proof to seal the deal is that I’m not sharing the conversation on the way back into Austin down 6th Street.
Itâs not so outlandish that blue âvette and some pink flamingos would lead to good business â¦ The car connected us in a mutual experience. Our trip wasnât about the car it was about the people in it. The car started a conversation that led to a relationship. I canât imagine how much longer it would have taken to cover the same ground without it.
This wasnât a free ride without purpose. It was building relationships one person at a time. Back at the convention center, our meeting with Mark Horvath went even better because we knew other just that little bit more.
Weâre already ready exploring some ideas together. A natural one is Chevy: Your Mission. Our Drive. People who would like to make a difference in their community (with the help of Chevy vehicles and volunteers) can fill out a short, online application on our Facebook Chevy Missions tab or follow progress on @ChevyMissions
Every business is relationships and relationships are everyoneâs business. Companies who reach out fearlessly with trust in their customers are the ones who can win.
You must have a story about how a product connected two people in business. Will you take a minute to share it now?
Thank you, Connie and Chevy for that â¦ looking forward to how weâll be helping folks in North Central region with the new initiative.
–ME “Liz” Strauss
Work with Liz on your business!!