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7 Steps & the Key to Spotting Trends

June 5, 2006 by Liz Leave a Comment

Getting the People Data

Trendspotters 101 logo

It’s easy to get the people data. Just become obsessive. No, I don’t mean get clinical. Don’t be grabbing people off the street and pulling them in under interrogation lights. I mean get steeped in the culture, become a saturation learner. You can see it in trendspotters — Seth Godin, Tom Peters, Prince Campbell — that they live people. breathe what people think. People aren’t just information on paper to them. People are what trendspotters think about, talk about, even when you’re not around.

They do it so much their significant others say, “Honey, don’t make me live it.” [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, Customer Think, finding-trends, focus-groups, imagination, Strategy/Analysis, Trendspotting-101

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