When Passion is Sound Business
People say “do what you love.” Passion — a deep-seated desire to be doing what we’re doing — is key to keeping our interest through the pain it takes to transform an idea into business. But is passion enough? Not really.
It’s no surprise that passion needs to be directed toward solving a real problem that people need solved. If our passion is simply self-serving … well, I’m nice, but who really cares what makes me tick? Everyone is doing their own ticking and no one has a rewindable clock.
3 Ways Passionate Problem Solving Can Attract More Clients
As passionate problem solvers, what and how we present to clients and customers changes.
- Be an Advisor. Do the thinking. Builders offer products and services. Problem solvers listen, assess, and offer sound-thinking solutions that meet customer needs and desires. Demonstrate how you can focus on one bit of the business so that the client or customer can work on the rest.
- Be a Value. Demonstrate with numbers how investing in you will make more time or more money.
- Be Easy. Choose a tiny shared goal that can test the relationship. Make it something small and something easy.
When we’re talking about our passion, we don’t worry about whether we’re selling. When we frame our offers as opportunities that are easy and worth investing in, we no longer get caught in the idea of self-promotion or worry about personal rejection. We’re fully engaged in the ideas. People see our strengths. Relationships happen by attraction.
Clients who want to grow with us see the logic in our reasoning.
Have you got enough passionate problem solving into your work?