Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Name Wire – Strategic Name Development
This year may mark a milestone in branding and naming, one that has as much resonance as Marlboro Friday.
Walmart is unceremoniously clearing brands off the shelves that do not sell well and replacing them with their own private label versions.
Logic + Emotion
It’s unlikely that people will abandon existing platforms or networks unless they become so polluted that we have no choice. Sure we may have wandered away from e-mail, but how many of us have actually abandoned it? Very few I suspect. E-mail like Twitter or Facebook will remain relevant as long as our friends and co-workers keep using it. When they stop, it might go awayâbut how likely is it that scenario?
Barry J Moltz
You need money to finance the start up or growth of your business. Who are you going to call?
How do you finance a business in 2010?
You have an idea!
Youâve thought it through, and youâre excited. Youâve uncovered something thatâs really going to help your company or your boss or your client achieve their goals. You want your project to get attention and action. It deserves it, right?
Life Beyond Code
You buy a burger (or almost anything) and while the person in the counter rings that he or she looks up and asks,
âDo you want some fries with it?â
The offer is compelling and it works. Most people take up that offer and McDonalds wins.
Read more: http://www.lifebeyondcode.com/2010/02/17/do-you-want-a-gift-with-it/#ixzz0fzdwf2IP
Under Creative Commons License: Attribution Non-Commercial Share Alike
Ooo! Ooo! Facebook Fan Pages work for marketers! A recent study conducted by Rice University’s Jones Graduate School of Business found companies that use Facebook fan pages can increase sales, word-of-mouth marketing and customer loyalty.
Researchers writing in the open access journal BMC Medical Research Methodology describe the development of a color chart, The Manchester Color Wheel, which can be used to study people’s preferred pigment in relation to their state of mind. Those who described themselves as happy picked shades of yellow where as those feeling anxious or depressed chose shades of grey or dark blue.
Related ala carte selections include
Justin Case You Were Wondering
has several jobsearch videos and articles to HAPPO — Help a PR Pro Out
I came across a cookie when I visited Portland a couple years back. It was a crackle-edged puddle of chocolate with a texture that made me think of a collision between soft meringue and a fudgy brownie. I kid you not, love is not too strong a word to use here.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss