Are you at a loss for words as to why your brand is struggling these days?
If so, the answer might be right in front of you.
For many business owners, their brands have trouble getting traction as a result of inefficient and/or ineffective marketing.
As a result, there is missed sales revenue, revenue that could very well be the difference between a solid month of sales and a lackadaisical one at best.
With that in mind, what should be you doing to give your brand a boost?
While there are a myriad of options available to you, some typically prove to be more successful than others.
One such option is guest posting.
Between guest posting on other blogs and allowing relevant and authoritative authors to provide your site with guest posts, you can oftentimes increase your site’s traffic before long.
Although there are several reasons you will likely see a spike in your website traffic, one is that your site could very well improve its search engine rankings, most notably with Google.
So, has the time come to let guest posting for your brand be the possible boost it has been missing up to this point and time?
Knowing Where to Start
In order to understand why guest posting matters to your brand, start by looking at some of your competitors and their websites.
Are they running guest posts on a regular basis and/or guest posting on other sites? If they are, what are some of the topics they are routinely covering? While there are a myriad of things to discuss, search for posts that will be most useful to your regular audience.
As an example, if you work in the real estate business, consumers would tend to want to know the following:
- Current trends – What is happening in the market as of now for both buyers and sellers?
- Future forecast – What are experts saying about the market’s pluses or minuses over the next six months to a year?
- Home repairs – For someone looking to sell, how much time and money should they invest in repairs? Oftentimes, repairs done prior to listing the home can increase the value of the residence.
As you prepare to do guest posts, the above-mentioned topics are just a few of the many things you can discuss on other real estate and financial blogs. Likewise, encourage those looking to post on your site to hit some of those areas and more.
Lastly, no matter what industry you are in, guest blogging won’t be all that successful for you if you don’t engage your readers.
Although some comments may slip through the cracks on occasion, do your best to read all of the remarks you get from readers. If you feel there is the need for a response and/or to continue the discussion, by all means do.
Promoting Your Guest Posts
Finally, turning to social media to promote your blog posts is imperative, especially if you are new to the guest posting scene.
For the best results possible, use a variety of social networking sites, with Facebook and Twitter the top two. You can also opt for Instagram and Pinterest, though both of those platforms tend to be more focused on imagery.
Going back to Facebook and Twitter for a moment, be sure to do some cross-promoting, allowing both you and others in your industry (except for direct competitors in most cases) to benefit from helping one another out.
As with your guest posts, be sure to engage those on social media taking the time to comment about your efforts.
If you’ve been lackadaisical about using guest posting in the past to market your brand, start changing that mindset today.
As a business owner, how are you using guest posting to bring more awareness around to your brand?
Photo credit: Pixabay
About the Author: Dave Thomas covers business and marketing topics on the web.