Successful Blog

Book Review: Born to Blog, by Mark W. Schaefer and Stanford A. Smith

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Were you “born to blog?”

Born to Blog came along at a critical point for me. Last week, I was seriously considering shuttering my own blog, weighed down by a perceived lack of traffic, unclear purpose, and minimal comments.

But then I picked up this book, and read:

“It takes time to find your voice, to connect with your audience, to learn how to appropriately build and promote your blog, and to write in a manner that connects with busy readers.”

It was the little bit of encouragement I needed to hear at that moment, and now instead of throwing in the towel, I’m going to refocus and keep going.

Born to Blog is a pithy little book co-written by two blogging powerhouses–Stanford Smith of Pushing Social and Mark Schaefer of {grow} blog. It’s written in a similar easy-to-grasp style as Schaefer’s previous hit, The Tao of Twitter.

You’ll find tips on the why and the how of blogging, both for business and pleasure. It’s a fun read, formatted with stories from both Mark and Stanford, and punctuated by “take action” highlights.

I strongly recommend it for blogging beginners as well as blogging veterans who want a quick refresher.

Key takeaways:

  • Let your business blog be an adventure story for your potential customers. Bring them along on your journey.
  • Start with the “minimum viable blog,” the content and platform that will get you to your goals the fastest.
  • Seek out the passionate learners to be your potential blog contributors.
  • “A blog’s strength flows from reader respect and trust.” Be honest and transparent if you’re planning to monetize the blog.
  • Invest time in analyzing and evaluating what is going right and what’s going wrong so that you can do course correction.
  • Personal blogs are different from business blogs; they need a different approach and strategy.
  • You never know when your words are having an impact!

Were you born to blog?

Note: I was not given a review copy of this book; my review is unsolicited and from the heart.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

The Book List: Social Media Geek-to-Geek and Launch: How to Prepel Your Business…

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, aka The Author’s Cheerleader and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!). The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Social Media Geek-to-Geek’ by Rick & Kathy Schmidt Jamison

“Social Media Geek-to-Geek is a great resource for technologists who use social media to communicate and share real-time information. In our business environment, where transparency and relevancy rules, it’s the perfect time to equip geeks alike to join the conversation and have fun!”
Michael Brito, VP, Social Media, Edelman Digital

“A fresh view, based on up-to-date marketing experience, and particularly welcome at a time when the ground rules are changing so quickly.”
Andrew Betts, Technical Sales & Marketing Consultant, Iconda Solutions

In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlooked–the fact that social media has been made possible purely by geek innovation.

Geeks have created this unique, powerful medium of communication just as they have created and enabled every digitally-based form of creative expression that makes social media interesting, engaging and popular.

Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.

About Rick:
By day, Rick Jamison is disguised as a mild-mannered corporate communications contractor. But at sundown, he reveals his real superpowers as author and cartoonist. Part illustrator, part subject clarifier, and part Big
Business underbelly tickler, his words and cartoons enlighten, enliven, enrich, entertain—and, from time to time, even educate.

About Kathy:
Kathy Schmidt Jamison is a blogger, photographer, and humorist. She is Director of Strategic Communications at Synopsys where she’s privileged to work directly for and with one of the finest übergeeks on
the planet, Chairman and CEO, Dr. Aart de Geus.

You can purchase your copy of ‘Social Geek-to-Geek’ either at Synopsis Press or on Amazon.

‘Launch: How to Quickly Propel Your Business Beyond the Competition’ by Michael Stelzner

“Launch is your road map to success in an ever-changing world.” Guy Kawasaki, author of Enchantment –from book

“What Stelzner shares here is proven! He’s already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry.” Brian Solis, author of Engage! –From book

About the Book
If you’ve been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.

This book will show you how to:

Create highly sharable content that meets people’s needs
Identify and work with outside experts, many of whom will gladly promote your content
Attract and retain raving fans that will help your business grow
Creatively market and sell to people who will gladly purchase your products and services

Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success.

About Michael:
Michael Stelzner is the founder of SocialMediaExaminer.com (one of the world’s largest business blogs), author of the books “Launch: How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged.” Michael is also the man behind large summits, such as Social Media Success Summit.

Twitter: http://Twitter.com/mike_stelzner
Facebook: http://Facebook.com/smexaminer

You can purchase your copy of ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ on Amazon.

The Book List: #Corporate Culture Tweet & Knowing Your Value

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, leadership, organization, career building, finance, networking, writing, self development, and inspiration.

‘#CorporateCultureTweet’ by S. Chris Edmonds

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“Whether you want to think about, learn about, or go about improving your organizational culture, you need this amazing little book!”
Kevin Eikenberry (@kevineikenberry) is a leadership expert, speaker, consultant, and author of several books including From Bud to Boss

“Chris Edmonds is first a learner and then a teacher. His learner’s spirit makes him a great teacher. It’s great learning from him again.”
Dan Rockwell (@leadershipfreak) is a community leader and consistent #leadership Top Tweet’er.

About the Book

Now that you’re stepping up to a new leadership role, you’re far less likely to receive useful guidance than earlier in your career. This holds true whether you are in your first manager role or an experienced leader joining top executive ranks. I find this problem is especially acute for new Directors and VPs. You’ve been hired at these levels for your track record, so people assume you know what to do.

However, just because you were successful in your last role doing or managing marketing, accounting, engineering, or whatever you did, doesn’t mean you know how to make a strong start at your next job.

One-quarter of senior executives promoted from within fail in the first 18 months; one-third of outside hires fail. Many flame-outs can be traced to missteps during their first quarter. More importantly, for the 60–75 percent of leaders who survive into the second year, their effectiveness and trajectory are powerfully affected by choices made as they start.

If you’re like the technology leaders, marketing executives, and top teams I coach, you might notice how easy it is to become so caught up in fighting fires that you forget to shut off the gas. Or, you suspect you’re lousy at certain aspects of leadership, so you ignore them and hope they won’t bite you. Or, maybe you never learned the rules in the first place! Leadership is an apprenticeship craft. With the trend toward more “flat” organizations, your boss may be stretched so thin that he/she can barely advocate for your team, let alone mentor you. Welcome to your new leadership role—you have a bigger job, in a tough climate, with very little support!

About S. Chris Edmonds*:

S. Chris Edmonds is a speaker, author, and senior consultant with the Ken Blanchard Companies. He has co-authored Blanchard’s bestselling book, Leading at A Higher Level, and award-winning culture change process. As Blanchard’s culture expert, he has helped numerous clients create a high performing, values-aligned culture using their proven process. Chris’ blog at DrivingResultsThroughCulture.com and his tweets (@scedmonds) have resulted in thousands of followers on Twitter, Facebook, and LinkedIn who look forward to his culture tweets each day.

You can order a copy of ‘#CorporateCultureTweet’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to a book on the business book list on Amazon: ‘Knowing Your Value’ by Mika Brzezinski.

‘Knowing Your Value’ by Mika Brzezinski

This book came out recently on the new releases (business) list on Amazon.

“I have to admit, I did not have much of an expectation regarding this book. I picked it up at the bookstore to leaf through out of curiosity since I regularly watch the morning show she’s on , and at times not really understanding the role she plays. What a surprise this book turned out to be!I could not put it down and ended up buying it and now buying many copies for my friends, mentorees and daughter in laws. I have spent the past 35 years , some would say very successfully, working myself up the corporate ladder, ending up as president of business units and companies. I experienced what she and her contributors have described in this book and I wish I had a book like this to read to 1) understand why I was behaving and feeling like I did, 2) why I let bosses and companies take advantage of me 3)understand better how to get for myself what I deserved….and overall to know I was not alone in this situation.I think this book is a great resource for every woman, and especially relevant for young women starting out on the corporate ladder, especially when there is so much “fluff” is written on career advice. I admire Mika B’s honesty, and her access to prominent women is really helpful in that, their stories may provide the motivation for some women to act on the advice given in this book. Utka – Amazon Review

About the Book
It’s no secret that women have long been overlooked and under-compensated, and while great strides have made in recent decades, the value placed on women versus their male counterparts is still consistently unbalanced. In Knowing Your Value, bestselling author Mika Brzezinski takes an in-depth look at how women today achieve their deserved recognition and financial worth.

Prompted by her own experience as co-host of Morning Joe, Mika interviews a number of prominent women across a wide range of industries on their experience moving up in their fields. Mika reveals how these women, including such impresarios as White House star Valerie Jarrett, comedian Susie Essman, writer and director Nora Ephron, Facebook’s Sheryl Sandberg, and broadcaster Joy Behar, navigated the inevitable roadblocks that are unique to women.

Mika also uncovers what men think about the approach women take in the workplace, getting honest answers from Donnie Deutsch, Jack Welch, Donald Trump, and others about why women are paid less, and what pitfalls women face–and play into–as they try to get their worth at work. Knowing Your Value blends these personal stories and opinions with the latest research and polling on issues such as equal pay, women in the boardroom, and access to start-up capital.

Written in Mika’s brutally honest, funny, and self-deprecating style, Knowing Your Value is a vital book for professional women of all ages.

About Mika*:
Mika Brzezinski is a co-host of Morning Joe, an MSNBC anchor and author of the New York Times bestseller All Things at Once. She is the mother of two daughters, Emilie and Carlie, and is married to an investigative journalist at ABC.
*courtesy of book website and/or Amazon

You can purchase a copy of ‘Knowing Your Value’ at Amazon.

The Book List: Relationships Made Easy for the Business Professional and The Corner Office

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Relationships Made Easy for the Business Professional’ by Dr. David Fraser

relationships-made-easy-for-the-business-professional

David Fraser gets it! The struggle out there is the projection of the struggle in here. We can’t begin to heal the world until we heal in here.
Stuart Hepburn, NLP Trainer

In addition to being a good ‘read through’ this book is great to dip into when searching for some insight into what may be holding you back – there is a wealth of great content to help increase personal effectiveness.
Ian Laird, Managing Director NiTech Solutions Ltd.

About the Book*:
The ability to relate to other people is the most critical skill a person can ever have – at work, at home or anywhere else – and strong people skills simply make everything else easier. With the right approach, developing relationship expertise is an easy route to success and one of the few reliable and enduring ways we can improve our lives. But we need to take the task seriously.

Drawing on practical psychology, Neuro Linguistic Programming (NLP) and other wisdom from various philosophies, as well as first-hand experience of organizational life, David Fraser, Ph.D. offers a systematic, practical and intelligent approach to achieving success with other people. Packed with real-life examples and tried-and-tested steps to take, this book is for business professionals who want to develop their interpersonal relationship skills as a key strength.

In his “very positive, helpful and enlightening” and ultimately “uplifting” book, the author sets out the 12 essential areas of interpersonal insight and growth: (1) Attention to others; (2) Attitude; (3) Self-control; (4) Tuning in to people; (5) Personality; (6) Connection; (7) Values – working with what matters; (8) Language; (9) Self-awareness; (10) Attention to yourself – clarifying what you really want; (11) Balance; and (12) Love – the power of care.

The author includes with honesty a flavor of his own learning journey, and in the words of his readers, the result is “accessible and relevant,” “simply fascinating stuff,” and “very easy and interesting to read.”

Here are a few summary points I would like to share with you from each step in the book:

~ Persuasion, assertiveness, and logic aren’t in themselves the answer.
~ We can have a systematic approach to relationship skills using NLP as the basis.
~ The meaning of any communication is indicated by the response it gets.
~ Listen mindfully for maximum attentiveness.
~ Our habitual choice of visual, auditory, kinesthetic, and auditory-digital thinking affects our lives and our relationships much more than we probably realize.
~ We unconsciously filter the information we receive and have different preferences about what we filter for.
~ Remember: about seven percent of the meaning of what we say is conveyed in the words themselves. The rest of the message is in our voice and other non-verbal communication.
~ We delete, distort, and generalize information going from our own internal thoughts to what we actually say.
~ We project onto other people things about ourselves, good and bad, as they do on us

About David*:
Dr David Fraser has a track record of pioneering new approaches to old problems. He has delivered major projects for government and private sector clients in complex and challenging situations and set up a number of entrepreneurial ventures. He is a company director and Chartered Engineer with a First Class Honours degree and a PhD from Glasgow University and an MBA from Strathclyde University.

He is a qualified commercial mediator and a Neuro-Linguistic Programming (NLP) Master Practitioner and has trained with leading proponents of these disciplines. David has taken a particular interest in the skills we use to relate to other people, continuing this study over a number of years and through the highs and lows of professional and personal life.

David applies his unusual blend of expertise as a project manager and facilitator to support disparate groups working together in complex circumstances, including major collaborative projects and matters of national importance. He has also found the approach set out in Relationships Made Easy for the Business Professional to be extremely helpful in his home and family environment. David runs workshop and coaching programs for both organizations and individuals.

With his breadth of knowledge, an engineer’s talent for organizing systematic and reliable solutions, and an ability to write in an interesting, direct, and readable way, David is well positioned to address the age-old problem of how to build effective relationships with other people.
David lives with his wife and three children in Glasgow, Scotland.

You can order a copy of ‘Relationships Made Easy for the Business Professional’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to a book on the business book list on Amazon: ‘The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed’ by Adam Bryant.

‘The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed’ by Adam Bryant

This book came out recently on the new releases (business) list on Amazon.

“The Corner Office is a modern management masterpiece. Adam Bryant distills and weaves together hundreds of gems from some of the most successful and intriguing executives on the planet. The result is one of the most delightful, readable, and useful business books I have read in years.”–Robert Sutton, Professor of Management Science and Engineering, Stanford University, and bestselling author of Good Boss, Bad Boss

“Compelling advice for the aspiring executive.… The conversational format makes these valuable lessons easy to comprehend and digest, and readers are left with a new understanding of leadership–why it’s important, how these experts have worked to attain it, and how they can do the same.”—Publishers Weekly

About the Book
Bryant, deputy national editor of the New York Times and writer of the “Corner Office” feature in the paper’s Sunday Business section, offers compelling advice for the aspiring executive. With interviews with more than 75 CEOs and other top executives at companies of all sizes, he compiles insights on such questions as what does it take to lead an organization? what are the keys to achieving the highest levels of success? Business luminaries like the CEO of Disney, the COO of Qwest Communications, the CEO of Continental Airlines, a vice chairman at Wal-Mart, and the founder of Zappos speak thoughtfully about team creation, keeping the mission on target, management, employee relationships, the importance of feedback, and the creation of an efficient corporate culture. The conversational format makes these valuable lessons easy to comprehend and digest, and readers are left with a new understanding of leadership—why it’s important, how these experts have worked to attain it, and how they can do the same. (Apr.)
(c) Copyright PWxyz, LLC. All rights reserved.

About Adam*:
Adam Bryant, the deputy national editor of The New York Times, has been a journalist for more than two decades. He was a business reporter for The New York Times during the 1990s, covering a variety of industries and topics, including airlines, aviation safety, executive compensation and corporate governance. He joined Newsweek in 1999 as a senior writer, and was promoted to business editor. After six years at Newsweek, he returned to the Times as an editor in the business section, where he oversaw coverage of the collapse of the Detroit auto industry, among other stories.

Adam was the lead editor for two prize-winning series: “Driven to Distraction,” about the dangers of cellphone use behind the wheel, which won the Pulitzer Prize for National Reporting in 2010, and “Toxic Waters,” about water pollution, which won a number of awards.

In March 2009, Adam started the weekly “Corner Office” feature in the Times’ Sunday Business section, and it quickly attracted a large and loyal audience for its insights about leadership and management from prominent leaders. For his book, The Corner Office, Adam studied the transcripts from more than 70 interviews, and looked for patterns, broader themes and lessons. He wove together their candid and wise insights into a book that offers timeless advice on how to succeed, manage and lead.

Adam lives in Westchester County, New York, with his wife and two daughters.

*courtesy of book website and/or Amazon

You can purchase a copy of ‘The Corner Office’ at Amazon.

The Book List: Built to Sell and The Millionaire Messenger

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Built to Sell’ by John Warrillow

bts-3d

“John does a masterful job in Built to Sell of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner.”
—Bo Burlingham, author of Small Giants from the foreword

Covering every important aspect of the process, from attracting multiple bidders to getting the most for your business, this book easily explains what you must know and do if you want to create a business you can sell. “
—Steve Strauss, USA Today

Here are a few of the tips I enjoyed while reading this book and my take on the tip:

One of my favorite tips in the book is #5 – Avoid the Cash Suck. Once you’ve standardized your service, charge up front or use progress billing to create a positive cash flow cycle.
—>(Teresa’s Take) I think this is really good advice because as Warrillow illustrates in the parable with Alex’s business, many businesses have services offered and then choose to wait 30-60 days to get paid. Smart idea to create a way to build in a up front payable product or at least evaluate the payment options for clients and possible develop a billable option where there is money coming in up front and then billed on a monthly basis to produce the positive cash flow.

#6 also caught my eye- Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise.
—>(Teresa’s Take) This reminds me of the message—Turn on your strengths and turn over your weaknesses. It will probably take you twice as long to do a project and the quality of the project may suffer, however, if you choose to focus on projects where you highlight your strengths, you shine and so does the project (and this will most likely lead to more referral business!).

About the Book*:

If you’re like most business owners, you started a company because you thought it would give you freedom—to do what you want, work on your own schedule, make the kind of money you deserve and eventually retire on the fruits of your labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because they’ve built a business that relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

Luckily, there are steps you can take—no matter what stage your business is in—to create a valuable, sellable company that can grow and thrive without you.

To illustrate this, Warrillow introduces us to a fictional business owner named Alex, who is struggling to sell his company. No one bites because the business can’t run without him. For guidance, Alex turns to Ted, an entrepreneur and old family friend, who lays out an easy-to-follow plan that enables Alex to transform his business. The key is making sure that every product or service meets three criteria:

* Teachable: A built-to-sell business offers products and services that you can teach employees to do, or program technology to deliver, while you sleep
* Valuable: A built-to-sell business avoids price wars by specializing in doing one thing better than anyone else
* Repeatable: A built-to-sell business creates a stream of recurring revenue where customers have to re-purchase often

Like Alex, readers can apply these powerful strategies to realize their entrepreneurial dreams.

About John*:

Professionally, I’m a writer, speaker, entrepreneur and angel investor.

My goal with my writing is to help business owners build valuable—sellable—companies. Part of the reason I write is ego gratification—I like getting your emails and tweets; the other part is needing to feel that I’m making a contribution in some small way.

I’ve started four companies, the most recent of which was a research business I tried to sell in 2004 only to be told by an expert that it was too dependent on me personally. Learning that my business was unsellable was frustrating. First I denied it. Then I got angry. Finally, I set about remodeling the business into one that could thrive without me. After lots of trial and error, it started to take off, and we were acquired in 2008 by a publicly traded company. I learned a lot in those four years, and those lessons became the inspiration to start this blog.

I think the world needs more entrepreneurs. If I had to rely on anyone to get me off the side of a mountain, I’d want a creative, tenacious and tough-minded entrepreneur beside me. When I vote, I prefer candidates who have started a business. I believe entrepreneurs will be the ones to solve our biggest problems and bring the developing world the quality of life that Westerners enjoy, which is why I’ve created a team of Built to Sell readers who lend money to entrepreneurs in the developing world through an organization called Kiva.

Most of the year, I live with my wife and kids in a town called Aix-en-Provence in southern France, where the climate enables year-round cycling and running, which is important to me because one day I’d like to qualify for the Ironman World Championship in Kona, Hawaii. Until then, I will have to settle with being a middle-of-the-pack age-grouper in the few races I do each year.

You can pre order a copy of ‘Built to Sell’ online at Built to Sell Website. *this information came from Amazon.

Next, I would like to introduce you to a book on the business book list on Amazon and on my reading list: ‘The Millionaire Messenger’.

‘The Millionaire Messenger by Brendon Burchard

This book came out recently on the new releases (business) list on Amazon.

“The expert industry has been shrouded in myth and mystery for far too long. Now Brendon Burchard, one of our most innovative and powerful leaders, reveals exactly how we—authors, speakers, coaches, consultants, seminar leaders and online information marketers–make a difference and earn an income with our advice and expertise. This is an industry defined by how much value we add to others’ lives, and this book delivers and shows exactly why Brendon is one of the best.” –Jack Canfield, New York Times best-selling author of The Success Principles and originator of the Chicken Soup for the Soul(R) series

“If you’ve ever dreamed of building a career and business around your advice, expertise and knowledge, then you’ll love this book.” –David Bach, #1 New York Times best-selling author of The Automatic Millionaire

About the Book
In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive “expert industry” and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs. Blessed to receive life’s golden ticket – a second chance – after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams. By following his 10-step program, average, ordinary people can learn to package their struggles, successes, research, or life’s story into advice for others and become experts on any given topic. In the industry of people who share their advice and knowledge with the world and get paid for it, Burchard is the “guru’s guru.”
If you’ve ever wondered how the gurus spread their message, serve others, and build a real business, then this is a must-read.

About Brendon*:
Brendon Burchard is the founder of Experts Academy and the #1 New York Times and #1 USA Today bestselling author of The Millionaire Messenger. He is also author of Life’s Golden Ticket and one of the top business and motivational trainers in the world. His famous training events and videos, listed at the bottom of this page, inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world.

Brendon was blessed to receive life’s golden ticket –a second chance– after surviving a car accident in a developing country. Since then, he has dedicated his life to helping individuals, teams, and organizations create and master change. His clients have included Accenture, Alcoa, JC Penney, eBay, Best Buy, Nordstrom, Levi’s, Gateway, and Walgreens, as well as thousands of executives and entrepreneurs from around the globe who attend his speeches and seminars.

Brendon’s new public television special “Experts Academy with Brendon Burchard” is currently airing and inspiring millions of people to share their voice and wisdom with the world. You’ve also seen Brendon in SUCCESS magazine and via media appearances on ABC World News, NPR stations, Oprah and Friends, and other popular programs.

Brendon’s life-changing speeches and fundraising events have been sponsored or promoted by Wachovia (now Wells Fargo), Wal-Mart, Coca-Cola, Toyota, Morgan Stanley, Sony Pictures, Washington Trust Bank and other major companies.

Brendon’s books, newsletters, products, and appearances now inspire nearly 2 million people a month.

Brendon donates a portion of the proceeds from the sale of his works to Junior Achievement, Kiwanis International, and other youth and service-based nonprofits. He lives in Portland, Oregon, with his incredible wife, Denise.

*courtesy of book website and/or Amazon

You can purchase a copy of ‘The Millionaire Messenger!’ at Amazon.

The Book List: ‘I’m There for You, Baby’ and ‘Social BOOM!’

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The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘I’m There for You Baby: The Entrepreneur’s Guide to the Galaxy’ by Neil Senturia

I'm There for You Baby Book Cover

“Neil Senturia is San Diego’s own ‘Larry David;’ charmingly acerbic, witty and straight to the point! Neil is a high energy guest who makes business concepts entertaining, informative and accessible to our audience. Hope Neil never curbs his enthusiasm or his willingness to share his insight on business!”
–Maureen Barnes, Producer, The Big Biz Show with Sully and Russ T Nailz

When reading this book, you are hit right off the bat with Neil’s humor and wit and love for storytelling. And intertwined in the mix are delicious tidbits of insightful resourcefulness and experience from his been-there, done-that entrepreneurial life.

Here are a few of the “baby rules” I enjoyed while reading this book and my take on the rule:

Rule #220 – Treat your Superstars well, if not, they may leave and take your universe with them.
When I read this rule, it made me think about the 80/20 rule and how entrepreneurs should be mindful to take care of the top 20 percent of their clientele because that is where the loyalty is.

Rule #243 – Do you actually think your customer is stupid or do you just tread him that way?
This rule reminds me of the principle of “being your customer” and remember that you need to KNOW who you customer is in order to be able to be the go-to person for them.

Rule #300 – It never hurts to ask.
This rule speaks directly to me and this is something I share with others all the time. This is what I tell others….if you don’t ask the question, the answer is automatically “no”. You negate the possibility of yes if you don’t ask the question. So if you want to ask someone to talk with you or do a joint venture with you or even connect with you….ask!

About the Book*:
Success, failure, joy, pain, and rejection. Neil Senturia shares the ups and downs of his entrepreneurial life and how the lessons learned along his journey can be applied to all of our lives. The book reads like Neil talks (with the occasional four letter word!) so be prepared for a humorous and insightful read. Two hundred and twenty three of his Baby Rules are included here, and you ll have to wait for Volume 2 for the rest.

About Neil*:
Neil Senturia has re-invented himself several times in his relentless pursuit of entrepreneurial success. Currently he is the CEO of Blackbird Ventures, an investor in high growth potential companies. He also serves as the chairman of the board of directors of Valore, an online marketplace for the sale and rental of used textbooks.
Neil’s diverse endeavors range from writing sitcoms to technology with a stint as a real estate developer in the middle. He has been CEO of six technology companies, three in software, one in material science, one in media and most recently clean tech.
His companies have been sold to Cisco, Kofax and Lockheed Martin. And no bio is complete without noting that one of the six went broke.
Neil has taught new venture creation as an adjunct professor in the MBA program at San Diego State University and has served on the board of directors of SDSU’s Entrepreneurial Management Center. Currently he teaches entrepreneurship at UC San Diego’s Jacobs School of Engineering von Liebig Center for Entrepreneurism and Technology Advancement (http://www.vonliebig.ucsd.edu). He is a member of the San Diego Venture Group (http:/www.sdvg.org) and the MIT Enterprise Forum.
His numerous honors include winning the Microsoft Retail Application Developer Award twice, the Arnie Karush award from the San Diego Software Industry Council, CONNECT’s Most Innovative New Product Award in software, and CONNECT’s Lifetime Contribution Award in Technology.
Neil graduated from Tufts University with a B.A. degree in English and received a masters’ degree in cinema from New York University. He was a Fellow at the American Film Institute in Los Angeles and served in the U.S. Army from which he received an honorable discharge.
He is married to Barbara Bry, and their blended family includes four children between the ages of 25 and 29, and Momo, a Himalayan cat.

You can purchase a copy of ‘I’m There for You, Baby: The Entrepreneur’s Guide to the Galaxy’ online at Amazon. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Social BOOM!’.

‘Social BOOM!’ by Jeffrey Gitomer

This book came out recently on the new releases (business) list on Amazon.

I can attest to Gitomer’s wonderful writing style and never ending insights about business sales (I have purchased several of his books) and now he has written about the mix of social media within the business world…all I can say is I am so looking forward to reading this book!

“…He helped clarify the message that every business person needs to incorporate into their philosophy: GIVE VALUE consistently and you have a great chance to succeed in the emerging behemoth of “Business Social Media Marketing.”
Here’s a hint: If you don’t know what Business Social Media Marketing even IS, then you need this book. If you think you Maybe do, then you need this book. If you own any size business, you need this book. If you coach, train, advise or counsel any professional or business person, then you need this book…” *Review on Amazon by Lowell Sheets

About the Book
Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that person wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.

As you go through each aspect of this foundation-building, platform-building book, you will read the ideas that Gitomer and others are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars.

Gitomer has invited a number of social media experts to “guest speak” in the book, to help you get a wider range of views and options. The best part about this book is that the minute you begin to read it, if your laptop or mobile device is handy, you can begin to implement it in the same minute.

About Jeffrey*:

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: “Take pre-med!” she screamed, “You can always switch!” But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life’s pursuits. My pal, Duke Dalton said, “You know what I hate about your old man? He’s never wrong.” I miss my folks, and I’m grateful to them for their wisdom – the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He’ll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I’m still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don’t mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I’m a salesman. I’m a dad. I’m a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun – every day. When you love your work like I do, every day is the same. It’s a holiday.
*courtesy of book website and/or Amazon

You can purchase a copy of ‘Social BOOM!’ at Amazon.