Before You Choose . . .

Did you read David Armano’s post on corporate stumbling this week? He cites an article in GlobeandMail about how Martha Stewart made a beautiful website that no one wanted to visit. He points to simlar mistakes made by Coke and Bud, and then explains “what really motivates users.”

• There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats.
• Not only is much of their content easier to find on the Web—it’s engaging, relevant,
• and the people who produce it actually talk back to us.

David “gets” what’s “sticky,”

. . . it’s the content that will keep us engaged, and coming back for more. It’s the special sauce that can take a consumer and make them an active participant.

So will you be Martha Stewart or David Armano? The choice is yours.
How will you make yourself sticky to the customers already want to love you?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.