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Would You Rather Be Martha Stewart or David Armano?

October 3, 2007 by Liz 16 Comments

Before You Choose . . .

“GET” STICKY!

Did you read David Armano’s post on corporate stumbling this week? He cites an article in GlobeandMail about how Martha Stewart made a beautiful website that no one wanted to visit. He points to simlar mistakes made by Coke and Bud, and then explains “what really motivates users.”

  • There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats.
  • Not only is much of their content easier to find on the Web—it’s engaging, relevant,
  • and the people who produce it actually talk back to us.

David “gets” what’s “sticky,”

. . . it’s the content that will keep us engaged, and coming back for more. It’s the special sauce that can take a consumer and make them an active participant.

So will you be Martha Stewart or David Armano? The choice is yours.
How will you make yourself sticky to the customers already want to love you?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.

Filed Under: Customer Think, Successful Blog Tagged With: bc, Customer Think, David-Armano, Get-Sticky, heroes, logic-+-emotion

The Effect of Heroes

September 9, 2007 by Liz 9 Comments

It Wasn’t a Movie

This morning I woke early as I often do. My mind was working on a problem. I found my way to a news story, called Heroes, by David Armano.

HEROES

The problem that woke me up so early fell away from my mind. My eyes got wide. My heart got open. I looked out the window at the thinnest crescent moon for the longest time. It blurred as I tried to find the word for what I was feeling at a cellular level.

The word was hope. I was proud to be human.

–ME “Liz” Strauss
Click the title “Heroes” to read David Armano’s eyewitness account of a horrible train wreck and two young heroes.

Filed Under: Motivation, Successful Blog Tagged With: bc, David-Armano, heroes, logic-+-emotion

SOB Business Cafe 04-27-07

April 27, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Alister Cameron, Blogologist wants us to know something important.

If you don’t have passion and purpose, greater productivity won’t help you!


Blogopreneur takes a good question and answers it even more fully.

Starting an online business? Watch out!


Conference Calls Unlimited has some advice on managing what doesn’t seem to stay the same.

Managing Change


Spooky Action outlines 21 capers that made the papers.

The 21 Biggest Technology Flops? Who Writes This Stuff?


Logic + Emotion explains why being small is a big deal.

Small Is the New Big


Life Beyond Code tells a simple story.

A simple story about thoughtfulness…


Related ala carte selections include

One Reader at a Time Suggests We Make Some Noise.

Laugh Out Loud? No – seriously!


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss
SOBCon 07 limited seating. Register Now!

Filed Under: Successful Blog Tagged With: Alister-Cameron-Blogologist, bc, Blogopreneur, Conference-Calls-Unlimited, Life-Beyond-Code, logic-+-emotion, One-Reader-at-a-Time, Sppoky-Action

SOB Business Cafe 03-23-07

March 23, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Strategic Name Development talks about branding your band.

Brand Naming: Characteristics of a Band Name


Logic + Emotion has Armano v. von Oech.

Analog-Digital Foreign Exchange Program


Wendy Piersall at Problogger has a way to gain leverage from an A-Lister.

How to Leverage the Traffic of an A-List Blog


Ask Dr. Kirk gives some pointers on how to present information during a presentation.

Communicate With Body Language While Teaching


Blogging Pro’s new design is available.

Blogging Pro’s Theme Released


Related ala carte selections include

The Instigator Blog has decided to take on Copyblogger at writing the most contagious headline ever!

You Don’t Have To Play With Yourself Anymore


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: Ask-Dr.-Kirk, bc, emomsathome, logic-+-emotion, Problogger, Strategic-Name-Development, The-Instigator-Blog

SOB Business Cafe 03-02-07

March 2, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Logic + Emotion shares a thoughtful discussion.

Thought Bubbles


Lorelle on WordPress offers a revue of reviews on WP plug-ins.

Random WordPress Plugins: Rotating Banners, Header Art, Images, Quotes, and Content on Your Blog


Design Your Writing Life continues the conversation about who decides we are writers.

Who says you’re a writer?


Carpe Factum worries about our childishness.

Does Your Inner Child Need a Diaper Change?


SuccessCREEations has been studying the financials.

How to Make Blogging Make Money For You


Spooky Action offers some thought-breaking statistics.

STATISTICS SHOW EATING ICE CREAM
CAUSES MURDER


Related ala carte selections include

Business Blogwire has a new initiative to improve 100 blogs.

Pass The SOAP: Improve Blogs With The Scratch One Another Program


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc, Carpe-Factum, Design-Your-Writing-Life, logic-+-emotion, Lorelle-on-WordPress, Small-Biz-Survival, Spooky-Action

SOB Business Cafe 02-09-07

February 9, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Problogger details how he well and truly earns over six figures.

How I Make Money from Blogs – My Top Earners


Logic + Emotion is talking about the guy who might be the
next Malcolm Gladwell.

Made to Stick


Small Biz Survival has the news about teaching.
entrepreneurship.

News: Teaching entrepreneurship


Own Your Own Brand coaches us to find our artist/industrialist.

Spielberg Your Business


Balanced Life Center explores how communication works.

5 Tips for Better Communication


Related ala carte selections include

Shards of Consciousness has a work of art for our listening
pleasure.

Your Life, Your Greatest Work of Art.


Spooky Action shows the use of game design in designing
consistent experiences.

PED – The Game Designer’s Model


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: Balanced-Life-Center, bc, logic-+-emotion, Own-Your-Own-Brand, Shards-of-Consciousness, Small-Biz-Survival

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