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Would You Rather Be Martha Stewart or David Armano?

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Before You Choose . . .

“GET” STICKY!

Did you read David Armano’s post on corporate stumbling this week? He cites an article in GlobeandMail about how Martha Stewart made a beautiful website that no one wanted to visit. He points to simlar mistakes made by Coke and Bud, and then explains “what really motivates users.”

  • There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats.
  • Not only is much of their content easier to find on the Web—it’s engaging, relevant,
  • and the people who produce it actually talk back to us.

David “gets” what’s “sticky,”

. . . it’s the content that will keep us engaged, and coming back for more. It’s the special sauce that can take a consumer and make them an active participant.

So will you be Martha Stewart or David Armano? The choice is yours.
How will you make yourself sticky to the customers already want to love you?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.

The Effect of Heroes

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It Wasn’t a Movie

This morning I woke early as I often do. My mind was working on a problem. I found my way to a news story, called Heroes, by David Armano.

The problem that woke me up so early fell away from my mind. My eyes got wide. My heart got open. I looked out the window at the thinnest crescent moon for the longest time. It blurred as I tried to find the word for what I was feeling at a cellular level.

The word was hope. I was proud to be human.

–ME “Liz” Strauss
Click the title “Heroes” to read David Armano’s eyewitness account of a horrible train wreck and two young heroes.

SOB Business Cafe 04-27-07

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Alister Cameron, Blogologist wants us to know something important.

Blogopreneur takes a good question and answers it even more fully.

Conference Calls Unlimited has some advice on managing what doesn’t seem to stay the same.

Spooky Action outlines 21 capers that made the papers.

Logic + Emotion explains why being small is a big deal.

Life Beyond Code tells a simple story.

Related ala carte selections include

One Reader at a Time Suggests We Make Some Noise.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss
SOBCon 07 limited seating. Register Now!

SOB Business Cafe 03-23-07

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Strategic Name Development talks about branding your band.

Logic + Emotion has Armano v. von Oech.

Wendy Piersall at Problogger has a way to gain leverage from an A-Lister.

Ask Dr. Kirk gives some pointers on how to present information during a presentation.

Blogging Pro’s new design is available.

Related ala carte selections include

The Instigator Blog has decided to take on Copyblogger at writing the most contagious headline ever!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

SOB Business Cafe 03-02-07

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Logic + Emotion shares a thoughtful discussion.

Lorelle on WordPress offers a revue of reviews on WP plug-ins.

Design Your Writing Life continues the conversation about who decides we are writers.

Carpe Factum worries about our childishness.

SuccessCREEations has been studying the financials.

Spooky Action offers some thought-breaking statistics.

Related ala carte selections include

Business Blogwire has a new initiative to improve 100 blogs.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

SOB Business Cafe 02-09-07

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Problogger details how he well and truly earns over six figures.

Logic + Emotion is talking about the guy who might be the
next Malcolm Gladwell.

Small Biz Survival has the news about teaching.
entrepreneurship.

Own Your Own Brand coaches us to find our artist/industrialist.

Balanced Life Center explores how communication works.

Related ala carte selections include

Shards of Consciousness has a work of art for our listening
pleasure.

Spooky Action shows the use of game design in designing
consistent experiences.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss