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Bad Boys of Writing: Just Write and It Will Be Spectacular

July 12, 2006 by Liz


Meet the Bad Boys of Writing

badboys of writing logo

Everyone knows them and hangs out with them. They are the bad boys of writing. Handsome and seductive fellows, they have weaseled their way into our thinking. They’re conmen really — conmen in the true sense of the word — they play a confidence came.

The bad boys take advantage of us because we wrote so much in school. They mess with our heads because we learned to write on cue. We confused the act of writing with the art and craft of writing. We don’t do that with wearing shoes, or living in a house or driving, but we do that with books and writing. So the bad boys of writing have a field day.

It’s time we showed the bad boys that we can beat them at their game.

Meet Bad Boy 1: Just write and it will be spectacular!

[Read more…]

Filed Under: Blog Basics, Content, Successful Blog, Writing Tagged With: Bad-Boys-of-Writing, bc, blog-promotion, personal-branding, quality_content, relevant-content, writers-block, writing-problems

6+1 Traits: Conventions –The 6+1 Secret Rules of Online Writing

July 11, 2006 by Liz

Writing for Online Is Different

Power Writing Series Logo

Effective writing is writing that works. It follows a set of rules we agree on. We call those rules writing conventions, as in conventional writing. Where some writers can trip up is that they don’t realize that the conventions for writing for print are slightly different from those we use when writing online. The differences are small in nature, but big in impact. They can mean a reader stays to read or clicks on by.

Now I’m anything but conventional. Still I know the value of following convention to make my readers feel comfortable in knowing how to navigate through what I write. [Read more…]

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-writing, bc, blog-promotion, personal-branding, Power-Writing-for-Everyone, quality_content, relevant-content

How Sprint Pushes Customers Out the Door

July 11, 2006 by Liz

There’s Barriers, Then There’s Badly Broken

Customer Think Logo

Yesterday I wanted to switch my son’s Sprint/Nextel account over to online pay. I knew the drill. I’ve done it before plenty of times on plenty of websites. I hit pay bill and enterred the data. They requested a BAN passcode. Huh? What’s that?

BAN Passcode

Under that picture was this disclaimer:

Note: The approval process can take up to 10 business days. If you have a payment due before then, please use another payment method.

I contacted Customer Care online as asked and got this reply 30 minutes later. [Read more…]

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-You-and-Me, business-promotion, Customer Think, customer-relationships, personal-branding

6+1 Traits of Search Engine Relevant Content

July 10, 2006 by Liz

Get Relevant

Power Writing Series Logo

A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. A TV reporter — desperate for a Pulitzer — asks the child, “How do you feel now that your dog has died?”

The thoughtless question to the little girl is irrelevant to the story about the 27-car pile-up.

The reporter herself is irrelevant to the little girl. . . .

Unless the little girl caused pile up and killed puppy, her feelings (besides being obvious) just aren’t relevant.

Maybe that works on TV, but not the Internet. That reporter would have Google Page Rank Zero. Who’d do a Google search for a story on how that little girl felt? [Read more…]

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-writing, bc, blog-promotion, personal-branding, Power-Writing-for-Everyone, quality_content, relevant-content

Frosted Mini-Wheats Design that Hooks Readers

July 8, 2006 by Liz

Quality of Life

Customer Think Logo

I see the picture on a telephone book. That’s not me there. That’s not anyone I know. That’s stock photography. I can spot it from a mile away. It looks like a wallet photo. It looks like the picture that comes inside a picture frame that I bought at the office supply store — flat and cheery with no humanity behind it.

The same is true of some blogs and websites. They look expensive, but they have no heart. They don’t call to me in any way. Stuff is there, but the music for my eyes is missing. My finger clicks before I think.

Take a moment to stare at a blank wall. Then look at your blog as a stranger might. Is there something that pulls you in, a promise, a wink, a hint of relaxation or surprise? If you don’t see an emotional hook there, perhaps your blog need a makeover to get some “Frosted Mini-Wheats” design. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-You-and-Me, Customer Think, customer-relationships, Frosted-Mini-Wheats-Design, personal-branding

Congratulations TECHCocktail 1!!

July 6, 2006 by Liz

The Event Was a Success!

A lovely event was held tonight at the restaurant State in the center of the Lincoln Park Neighborhood in the city of Chicago. It was attended by 200 or so techies, bloggers, business folks, entrpreneus, and VCs who talked about how the world in moving forward and how we all might work together.

Thanks to all who put it on, especially the guys at Feedburner.

TECHCocktail 1 was a success.

–ME “Liz” Strauss

Related articles
Don’t Forget TechCocktail in Chicago

Filed Under: Community, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, customer-relationships, Feedburner, personal-branding, TECHcocktail

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