Successful Blog

Here is a good place for a call to action.

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

THE Book on How to Reframe Your Business Strategy

January 19, 2010 by Liz

Blue Ocean Strategy

cooltext443809602_strategy

Some business books you read once and set aside or pass on. Some stay with you like a friend because from the first word you read, they made sense … almost as if you knew what they were going to say before they said it.

Great business books offer a read that

  • is seamlessly easy to follow
  • have no extraneous information to slow things down
  • add real “hit your forehead” meaning and back it up
  • and do all that in a way that satisfies and makes you want to pass on what you learned.

and the authors follow their own advice in the way they build their book.

Blue Ocean Strategy meets those criteria brilliantly.

The Blue Ocean Strategy Four Actions Framework explains how to purposefully reframe the way customers value what a business does. If you don’t know it, you’re really losing out on a key strategy to move your business into a category of one. The book explains how to …

51nojme72tl_sl160_
  • Eliminate unneeded features the industry takes for granted. Translation: what the customer doesn’t see, need, or want.
  • Reduce features and factors that are over-valued by the industry. Translation: what gets in the way of ideal customers wanting more.
  • Raise the value of what you keep above the industry standards
  • Create new features and combinations the industry hasn’t got which appeal directly to the ideal customers head and heart.

Blue Ocean Strategy is THE handbook on how to develop a unique, visible and compelling value proposition for yourself, your product or service, or your brand.

From the Amazon Review of Blue Ocean Strategy

Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.

It’s going to be by my desk for a long time. Is it by yours?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Blue-Ocean-Strategy, game changers, LinkedIn, trust agents

Trust Agents and a Last Laugh of Visible Joy!

August 17, 2009 by Liz

Go Get Yours Now!

Early this year I wrote Cool Kids, Granny Dresses, and Back Channel Intercoms: How Do You Trust People You Can’t See? It was the humiliating tale of something that happened at the awful age of 13. It was the problem of trusting people / kids who weren’t worth trusting.

I’ve grown up some since then.

I found people I trust can and we’ve formed a virbrant efficient community.

Community grows from what we see, what we are, what we imagine together. We learn from and teach each other. That the more we see, the more we find in each other and the more we help each other, we all become more.

Trust is speeds action and lowers cost and fear.

Chris Brogan and Julien Smith talked about that at SOBCon They’re the authors of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

61q0ctr92cl__sl160_

But Chris and Julien weren’t there to hawk books. Chris and Julien helped Terry and I built the SOBCon community by speaking, and attending, and sharing with the folks long before the Trust Agents was written.

Who are the trust agents? We all are, especially when we start or inspire new communities. Learn what it means to grow and work with a community of trust agents. This book is head and heart and purpose true to them and true to us so that we and others can use the web more efficiently in business.

Get the book at your favorite supplier: 800 CEO READ (also recommended for bulk orders)
Amazon.com, Amazon.ca (Canada), Barnes & Noble,
Book Depository (UK), Books-A-Million, Borders, Chapters (Canada)
IndieBound

    * Yes, there will be a Kindle version.
    * Yes, there will be an audio version.

Trust them and me … we’re all serious.

Congratulations, Chris and Julien! A visible last laugh of joy to think how far I’ve come since those granny dresses to a real trust community … to be here with you watching your day!

… and I trust Julien and Chris will never, ever wear a granny dress. except maybe for Karoake…. K?

Buy your copy of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
… this minute!

I trust these connections.
–ME “Liz” Strauss
Work with Liz on your web presence!!

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Business Book, Community, Successful Blog Tagged With: bc, Chris-Brogan, granny dresses, Julien Smith, LinkedIn, trust agents

Recently Updated Posts

SEO and Content Marketing

How to Use Both Content Marketing and SEO to Amplify Your Blog

9 Practical Work-at-Home Ideas For Moms

How to Monetize Your Hobby

How To Get Paid For Sharing Your Travel Stories

7 reasons why visitors leave websites for ever

Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared