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Social Media List: Tweets, Business and Getting Started in a Career

February 17, 2010 by teresa 2 Comments

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!).  I am here to offer a weekly post about one book I am working with and one book I have put on my reading list. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing and self development and inspiration.

#EntryLevel Tweet: Taking Your Career from Classroom to Cubicle

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This week I would like to start off with a book I have read and working with entitled #EntryLevel Tweet by Heather Huhman.

When asked why she wrote #EntryLevel Tweet, Heather replies, “Hiring managers expect young professionals to be job hunting experts. And there’s a strong need for quick, easy-to-digest
information about entry-level job searching.”

When I was reading #EntryLevel Tweet I found myself shaking my head in affirmation because many  of the things stated in the book are right on. Such as:

~You need to choose a career that makes you happy and excited about going to work, but remember that not every day on the job will be fun. —>there is some part, it may only be 1% of your job, that you will not like doing as part of your job.

Also, she adds, Don’t beat yourself up for not making the right choice at first–most of us don’t! —>How true this is! I was going to be a marine biologist, until I went to college and found out I was not as good as math and science as I thought I once was in this subjects.

Huhman then goes on to discuss how the world for those seeking their first job out of college has changed. “Even in a candidate saturated market, there are many more (and better) ways to get in front of hiring managers than there used to be. —>Oh, yes, this is certainly true. There are people who can do a video resume for you. *Actually that is how my niece landed her first job as a reporter.

She continues to help recent grads by providing them stepping stones to secure the proper tools to obtain in order to be more successful at landing the job.

About the Author:

Heather R. Huhman is a career expert and Founder of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. As an experienced hiring manager and someone who has been in nearly every employment-related situation imaginable, Heather knows and understands the needs of today’s employers and internship and entry-level job seekers.

Her expertise in this area led to her selection as Examiner.com’s entry-level careers columnist in mid-2008. The daily, national column educates high school students through recent college graduates about how to find, land, and succeed at internships and entry-level jobs.

You can pick up your copy of #EntryLevel Tweet here.

@collegegrads read this #book if you want a quick, easy-to-read guide on how to go from a confused graduate to a confident entry-level worker.”
Dan Schawbel, @danschawbel, Author of ‘Me 2.0:Build a Powerful Brand to Achieve Career Success’

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Now it is time for me to share with you a book I have not read but it is on my reading list. My choice for this week is Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and published by Harvard Business School Press.

Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

About the Authors:

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France.

Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

“Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters.” — BusinessWeek, April 4th 2005

You can purchase your copy on Amazon.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Blue-Ocean-Strategy, books, business, career, Heather Huhman, ME_"Liz"_Strauss, published, reading, social-media, Successful-Blog, Teresa Morrow, tweets, Twitter

THE Book on How to Reframe Your Business Strategy

January 19, 2010 by Liz 10 Comments

Blue Ocean Strategy

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Some business books you read once and set aside or pass on. Some stay with you like a friend because from the first word you read, they made sense … almost as if you knew what they were going to say before they said it.

Great business books offer a read that

  • is seamlessly easy to follow
  • have no extraneous information to slow things down
  • add real “hit your forehead” meaning and back it up
  • and do all that in a way that satisfies and makes you want to pass on what you learned.

and the authors follow their own advice in the way they build their book.

Blue Ocean Strategy meets those criteria brilliantly.

The Blue Ocean Strategy Four Actions Framework explains how to purposefully reframe the way customers value what a business does. If you don’t know it, you’re really losing out on a key strategy to move your business into a category of one. The book explains how to …

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  • Eliminate unneeded features the industry takes for granted. Translation: what the customer doesn’t see, need, or want.
  • Reduce features and factors that are over-valued by the industry. Translation: what gets in the way of ideal customers wanting more.
  • Raise the value of what you keep above the industry standards
  • Create new features and combinations the industry hasn’t got which appeal directly to the ideal customers head and heart.

Blue Ocean Strategy is THE handbook on how to develop a unique, visible and compelling value proposition for yourself, your product or service, or your brand.

From the Amazon Review of Blue Ocean Strategy

Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.

It’s going to be by my desk for a long time. Is it by yours?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Blue-Ocean-Strategy, game changers, LinkedIn, trust agents

We Were Conspiring: Now Chris Is Writing at Successful Blog!

December 9, 2006 by Liz Leave a Comment

Welcome Chris!

Today, I am delighted to announce that a friend, a great guy, and someone we all know is a bigger part of Successful Blog. Chris Cree now is a contributor with a column that expands and enhances what’s already happening here. Chris will be talking about ideas too. He’s got some plans that are definitely what we define as cool.

I thought it was time for a male voice and another point of view. Chris, being Chris, didn’t waste one breath agreeing with me.

Don’t think I didn’t notice that Chris’s lack of disagreement. It’s what convinced me the idea would work out perfectly.

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You’ll know when it’s Chris, the one who makes sense, when you see his name in the byline. Oh yeah and of course, there will be that great big series button. Click this one — Like the clever title? — to take you to his first post.

This is only the first cool thing for Successful-Blog 2007!! Keep an eye out for the rest of our Blue Ocean Strategy.

Welcome, Chris! It’s nice to have you!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc, Blue-Ocean-Strategy, Chris-Cree, One Way to CC It

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