Successful Blog

Be Your Best Self, Stupid!

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The Best Personal Branding

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I admit that most ideas of personal branding in the virtual world somewhat disturb me. It’s not the idea of self-promoting that bugs me so much as how most guides talking about “personal branding” give the most obvious solutions that would make even the most interesting man or woman in the world appear safe, humdrum, and perhaps not even human.

Why Personality Matters in the Online Space

When it comes to personal branding, everyone advises to put your best foot forward, be clear, and be brief. These tips are all good and well, but I’ve found that, after reading article after article emphasizing these safe and simple approaches, the result of this advice produces a guarded and uninviting profile.

One of the most underutilized tools in online marketing appears to be having a personality. With everyone focused on putting their best foot forward, online brands are starting to look the same. And if your “online brand” appears as fake, stiff, or scripted as the next, what’s the point of having one anyway?

While employers and clients are definitely interested in people who take their work seriously, they also like to know that they’re dealing with an actual human being. Which is why, for most social networking profiles, it’s good to have a couple candid or conversational bits here and there available for the public eye.

Walking the Line

While it’s great to show some personality in your personal brand, you don’t want to come across like a seven year-old, internet troll, or a menace to society. So what is the right mix of business and personality?

Treat your online actions and interactions as if you are making acquaintance with a friend of a friend. Be friendly, approachable, and interesting without being phony or overeager to make a good impression. Describe yourself naturally. Avoid being too formal or sounding like a press release.

A bit of humor can go a long way. Of course you don’t want to be all jokes (and you definitely don’t want to offend people), but light-hearted language is a natural way to draw people in and even gain their trust. If humor isn’t your specialty, grace, warmth, or measured humility (you still have to appear valuable and competent) may help bring out your personality.

Be your best self, and people will automatically be that much more interested in you.

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Author’s Bio:

Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. You can follow her @MarianaAshley.

–ME “Liz” Strauss
Work with Liz on your business!!

Be Accessible

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A Guest Post by
Rosemary O’Neill

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You must be accessible if you want to build a human-centered enterprise. I recently participated in a Twitter chat hosted by the Association for Women in Communications (#AWCchat) on the subject of web accessibility, and it made a huge impression on me.

Did you know that people with disabilities are 18% of US population with $175 billion in discretionary spending power? Did you know that adults with disabilities spend 2x as much time online as those without disabilities?

Here are some tips on how to ensure that your web presence is inviting and accessible to visitors with challenges:

  • Include an accessibility checklist in your quality control process (refer to the Web Content Accessibility Guidelines for detailed help: http://www.w3.org/TR/WCAG20/ or this Blog Accessibility Checklist:
  • Remember to consider all disabilities, not just sight challenges (think about keyboard use, auditory, etc.)
  • Always, always use alt tags for images, icons, and graphics
  • Try to use custom, descriptive URLs wherever possible (rather than numbers/codes)
  • Consider polling your audience to find out whether they are having any issues with your site; seek assistance from anyone in your circle who uses assistive technology (like the JAWS reader).
    Provide transcripts for audio and video clips where possible
  • Run your site through an automated checker like WAVE: http://wave.webaim.org/ or one of the tools listed here: http://webmasterformat.com/blog/top-ten-accessibility-analysis-tools
  • Be aware of the font sizes you are using; larger is better, and the ability to resize text is good as well.
  • Make sure that you are not using color as the sole indicator for a required action.

…and here’s the bonus…almost all of these tweaks have the extra benefit of helping your SEO at the same time!

Big hat tip to #AWCchat (which happens Thursdays at 11:30am CST) and the co-host (and source of the statistics) Glenda Watson Hyatt, who is known as The Left Thumb Blogger. You are vessels for good in the world!

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Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out their blog. You can find her on Google+ and on Twitter as @rhogroupee
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Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

Business Travel Set to Take Flight This Year

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We all know recent years have not exactly been stellar for the business community, especially many smaller companies who have had to fight tooth and nail to keep their heads above water.

That being said, a recent report from the Global Business Travel Association (GBTA) indicates that spending for business travel, a portion of which is done through the airlines, is forecast to increase over the next 12 months.

According to the latest Business Travel Quarterly Outlook, spending on business travel is forecast to exceed $263 billion in 2012, a jump of 4.6 percent from a year ago. According to a GBTA spokesman, businesses nationwide have hit the reset button from where it was pre-recession. Essentially, businesses are back to the 2007 level when it comes to spending money for traveling.

 

Travel Expenses, Amount of Trips Prove Impactful

In breaking down the report a little closer, the bulk of the increase is forecast to be derived from growing travel expenses as opposed to an uptick in the number of trips undertaken. Even though the number of trips business travelers participated in last year was up 2.1 percent over the prior year, it is predicted they will post a small drop of 0.8 percent in 2012.

The big factor to remember is that business travelers are at or near the front of the bus when it comes to driving the U.S. economy. If business travel is substantially up, then it is rather safe to say that the health of the nation’s economy is doing pretty good overall.

According to research last fall from Deloitte LLP from 1,000 business travelers, more than 80 percent of them indicated they expected to take the same amount or even more business trips in 2012 as they did in 2011. In breaking down the numbers more closely, 16 percent of respondents ages 45 and older are planning additional trips in 2012, while 27 percent of those between the ages of 18 and 44 planned on traveling for work.

While it is not set in stone, it is genuinely a factor that as businesses start to witness signs of economic growth, they will feel better include to resume sending employees back out on the road.

Meantime, international outbound business travel is forecast to remain doing better than domestic trips.

Over recent quarters, international business travel has done better than domestic given the fact the cost of travel is higher and there has been a steady increase in the number of trips.

While there remains uncertainty about the economies at home and abroad, one thing is for sure. No business will dare give up the competitive advantage of in-person meetings, given the fact that all sales will become even more important.

So, is your business planning on increasing travel, keeping it at much the same level as of 2011, or decreasing such expenditures over the next 12 months?

Photo credit: latierraprometida.net

Dave Thomas, who covers among other items small business loans, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

 

Good, Great, and Irresistible Marketing Businesses

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When I pay attention to your message… when I watch your commercial, read your ad, listen to your presentation, can you assume that you’ve reached me?

Only if you define reach in the most literal sense.

And trust me, you’re reaching to believe if you believe that attention is synonymous with trust.

Trust isn’t a numbers game. Trust takes time to be established — it always did.

Good, Great, and Irresistible Marketing Businesses

We talk with thousands of people throughout our lives. Now that the social web has amplified the speed and reach of communication, it could be argued that some social folks online “talk with” thousands of people in a week. Certainly many businesses talk with thousands of people in a day. Some corporations easily talk with millions in a day. Still the fact remains that the ability to reach millions with our message means hardly anything if those millions don’t trust the people or place the message is coming from. Communication only helps a business when people trust what we’re saying.

  • Good marketing businesses know how to reach customers. The marketer shows how the product offers will solve a customer’s problems, how the offers will take care of the customer needs and desires at the right price in satisfying ways. Satisfying solutions at a good price will get people to buy in. Price is an important part of this mix.
  • Great marketing businesses know how to reach ideal customers and build values-based relationships. They find the people who share the marketers’ values and never make an offer larger than the trust they’ve built. The shared values make it easy for new customers to trust what the marketer says, to see the value in what the business makes, to value products and services that incorporate those values in everything. What we value is always worth more than the price.
  • Irresistible marketing businesses know how to reach ideal customers, build a values-based relationships and show customers that it is always easy and safe to work with that business. They invite ideal customers into a relationship bigger and better than simply a customer-fan. The business trusts and values customers by involving them in future plans — customers participate in having ideas, building content, sharing products, access to feedback loops that value bad news — and and holding customers in the highest esteem because they help the business thrive. That’s where the deep trust and irresistible attraction comes in.

The best form of attraction is built on trust — consistently proving that your business does business even better than any customer might think business would be! Business moves faster and with fewer micro-decisions when we can depend on people we trust. With trust like that customers tell your best true story for you.

Reach out to meet needs is not nearly as powerful building values-based relationships. Values-based relationships aren’t nearly as irresistible as the attraction of being a first trusted resource who consistently surpasses the standard.

Have you found your irresistible offer yet?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

The Top 7 Ways to Motivate Yourself Even on Mondays!

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How to Own Every Day

I used to not like mornings. Monday mornings were the worst. I liked them so little that I thought of Sunday as the impending doom … that made my weekends even shorter.

One day it dawned on me that if I lived to be 70 holding on to this feeling about Mondays, I’d have discounted 10 whole years of my life. Ten years — 520 Mondays lost, crashed, and burned — due to a bad attitude. I had to find a way to get and stay motivated. I had to get back my Mondays. I was pretty sure that I didn’t have enough future left to be throwing away 10 years like a fool.

Monday mornings made feel like a giraffe — all gawky and spotted, all sleepy eyed and too tired to chew my food. I needed motivation. But I wasn’t sure I knew how to do it. It would take some experimentation. I got down to it.

Who wants to sleepwalk through life? I had things that needed doing.

The Top 7 Ways to Motivate Yourself Even on Mondays!

Motivation, without it, we move slower. We’re susceptible to distraction and procrastination. Inside a company or working from home, what fuels our success is motivation — that reason, that determination to make something good happen.

I figured out early that it wasn’t such fun to be unmotivated. In fact, it was both stressful and boring. I didn’t like myself much and maybe that is what struck that match that got the home fires burning. Once I made it a quest to motivate myself, the rest was mostly easy. Here are 7 ways I found to motivate yourself even on Mondays!

  1. Feel all of your senses with amazing experiences. Give yourself the luxury of time to enjoy your shower. Wear clothes that feel good on your skin. Drink delicious coffee. Eat lovely food that smells good while you’re fixing it. Look at fabulous colors. Listen to amazing music. It’s hard not to feel alive when you put your whole body into the experience. Don’t just bring your head into the day show up with every cell of you. Let your DNA have a chance to be part of what you’re doing.

    It’s no accident nature puts on such a great show at sunrise – it inspires, invigorates, and motivates human beings. Try to see it. Don’t just look at walls, windshields, and buildings.

  2. Live every day as a quest. Work is work, but a quest is valiant and noble. Don’t just brainstorm, conspire. Let your fingers dance on the keyboard as you type. Smile while you think. Enjoy your food. Don’t just walk, stride — feel the ground beneath your feet. When you stop for a break look at the sky. Dare yourself to find everything easier, faster, more fun, and more meaningful.
  3. Work at your best learning level — your challenge sweet spot. Beak down your challenges to meet your skills set. Challenges that are too easy are boring. Challenges that are too hard cause anxiety. Neither state moves to action. Challenges that fall equally between anxiety and boredom inspire us. They catch our attention and feed our need to grow.
  4. Know that almost any work can be motivating. Whether you’re copying documents or cleaning up after a party, devise a way to put the task in your challenge zone. Time it. Measure it. Set a standard for your personal performance. Turn the work itself into art form. Make it a game.
  5. Get curious and confident. It’s hard to think of a knot as a problem when you curious about what holds it together and confident that you’ll find the way to unravel it. Be alert. Be aware. Notice things. People who notice things know more than people who don’t. Then choose the things you notice energize you. Let them fuel your day. Ask new questions. Rather than asking, “What will I do to fix this problem?” try “How can this situation be a strength?” “How can go with it and end up with a better than what I had in mind?”
  6. Stop listening to the voices in your head. Those voices undermine determination and focus. Tell them you might have needed them once, but you know what you’re doing today. Lock them away and get on with being productive. You know how.
  7. Appreciate your ability to choose to be in a good mood AND appreciate the people who respond to that good mood in good ways! You’ll get energy from doing both. Let it fill you up. Be liberal with your smiles and your thank yous. Give a few extra smiles and thank yous to the folks who try to steal energy from you. Be confident that they’ll enjoy their bad moods even more if you leave them alone.

The trick to motivation is knowing that every bit of it is in our control. Even if we start to go off track, we can go back to number 7 and choose again to be in a good mood. Then start all over at Number 1 … No day is lost until we give it up.

It’s your day. It’s your life. You’ve got 7 ways to own every day.
Why would you spend a minute in unmotivated and boring?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Thanks to Week 327 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss