Successful Blog

Thanks to Week 215 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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5erg-2009
the-business-execution-blog
the-business-of-creativity
joel-on-software
unbounce

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

SOB Business Cafe 12-04-09

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Abundance Highway
Like many people whose parent came out of the Great Depression, I was bought up very abundantly, but with a sense of caution,

“we can’t afford that” ” Money doesn’t grow on trees”

and other such limiting beliefs

Catskill Cottage Seed
That being said, the most interesting social media plays I’ve been involved in had noting to do with pre-existing relationships. They were spontaneous and unpredictable.

chrisg
Are you afraid of what people will think of you?

I bet you have skills, knowledge, experience or time that you could share with others, that you could offer to people to help them, but something is holding you back.

The Fluent Self
Me: It’s like I don’t want to put it out in the world yet. I love it. It’s beautiful. And there is something there that is just… not ready.

CK’s Blog
… it’s imperative that those of us who have been working and participating in social media for years take a BIG step back and remember that this space is still brand new to most B2B companies… and change takes time (and comes with objections aplenty). That’s just the nature of change.

siliconANGLE
We spent a lot of time talking about the FTC blogger guidelines when they were proposed and approved over the last several months. The new rules, in case you missed the news, went into effect a few days ago, with more or less a whimper.

Related ala carte selections include A SPECIAL OFFER!

Get to be a Super Genius!!
I’ve been invited as a guest to be part of Word of Mouth Supergenius Seminar on December 16th!! 12 How-To Classes, 12 Case Studies, 6 Authors Word of Mouth Supergenius!

Here’s the important thing: IT’S NOT ABOUT SOCIAL MEDIA.

Social media is an incredible tool. But social media is not word of mouth marketing. It’s a tool we can use for the online portion of word of mouth. But it’s not even the main tool there. I would argue that more recommendations go by plain old-fashioned email than all the social networks combined. …

The point of word of mouth isn’t ecommerce; it isn’t to count clicks and CPAs.

The point of word of mouth is to be a brand worth talking about. To be a company that people are proud to tell their friends about. It’s to replace paid marketing with personal connections. To replace cash with love. To be fantastic.

And that’s what this conference is all about: A revival of TRUE WOM. A home for the simple idea that HAPPY CUSTOMERS ARE YOUR BEST ADVERTISERS.

True WOM is a movement.

It’s a movement that makes things better. It teaches companies to treat people better. It shows us that customer happiness is what it’s all about – for all these warm and fuzzy reasons… and because companies that are nice to people make more money.

You can attend too for a discount price of only $144 — that’s almost 1/2 price!! — if you use the code VIPSUCCESSFULBLOG. The discount goes all to you. I just get the pleasure of passing it on. Check it out here!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

December Content Strategies

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Mack Collier, writing at The Viral Garden, has a very informative post about how to get the most out of the blogging “lull” in December:

Use December’s blogging lull to your advantage – The Viral Garden

Here’s five ways to make the most of December’s blogging lull:

1 – Re-evaluate everything. Go back and look at what your blogging results have been for 2009. How did traffic do? Subscribers? Comments? And how did these metrics tie back to your blogging goals? Put your blogging strategy for 2009 on trial, and then tweak it for 2010. Set goals for your blog. But make sure that those goals tie back into your larger focus for your blog.

This is always good advice. “If you can’t measure it, you can’t manage it”, right? Have you done your measurement? How do you track your traffic and how your readers navigate your site? I use a combination of Sitemeter (the free service)and Google analytics. Sitemeter is great for me because it is much closer to real-time than Google, and I like to keep an eye on my referral logs.

2 – Ramp up content. David Armano advises doing this, using the Holiday vacation to push out as much if not more content than usual, with the thinking being that since many other bloggers are slacking off, your content can more easily be seen. We are going to keep looking for content to share with our networks, and if you keep creating great content while everyone else slacks off, guess whose posts will be shared with my network? Use December to increase your blogging visibility.

This is a no-brainer, but time can be an issue. Like the old saying goes, the best time to plant an orchard is 10 years ago, the best time to prepare for the December lull is earlier in the year. How do you do that? Well, for one thing you can compile your posts on book reviews as you do them, creating an uber-list for gift-giving ideas. And use those Amazon links to generate a little extra money for your own holidays…

3 – Use December to get a blogging jumpstart on 2010. Hey we all want to spend time with friends and family during the Holidays. Work in all forms seems to take a backseat…But if nothing else, use that last week of December to get your content in order to hit the ground running in January. Most people won’t begin to get back into reading blogs regularly until Jan. 4th (a Monday), and this is when many bloggers will begin to get back to writing. Use December to have at least one week’s worth of posts already written for January, so that way first thing on Monday the 4th, you’ve already got fresh content waiting on readers, while many other bloggers are thinking about getting back to writing.

Again, get out your calendars right now and jot yourself some notes for August, September, and October 2010 to write some draft posts that you can complete for that first week of 2011. Getting a head start like this is a real motivator and can help you get a jump on your competition next year. And remember, in the US November 2010 is an election for the Congress, who knows what might happen. Uncertainty will likely be highin January 2011 – think about how your business can capitalize on that.

4 – Experiment. Every year I spend the final week of the year spending time with social sites/tools that I’ve been meaning to try out, but just haven’t had the chance. … December is a great time to examine different tools and see if they work for you to complement your blogging efforts.

If you have done your homework and prepared for your December/January content, then this is a great time to play around with all of those applications that you have been meaning to try. In addition, this is great new content! Blog about your experiments, and create conversations with your readers and social media network about what works and what doesn’t.

5 – Become a commenting superhero. Remember, traffic is going to come to a crawl on many blogs. … If many people aren’t commenting, this is your chance to get noticed. And not just with other readers, but by the bloggers themselves.

Commenting is definitely one of the best network- and traffic-building strategies. It is time-consuming and feels like real work sometimes, but it can also be fun and can pay off in increased traffic for your site, increased credibility and authority for yourself/your company and may even lead to guest-posting offers.

What is your December strategy? It’s not too late to do at least a couple of these activities this year.

(cross-posted at stephenpsmith.com)

The Ties That Bond

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A Guest Post by Linda M. Lopeke, The SMARTSTART Coach

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Not feeling the love in your social media relations?

Social media is a channel for building relationships from the comfort of home while cloaked in the anonymity of the internet. A place where your own actions and behaviours determine whether you thrive or dive. A place where your voice is a more likely to be unheard, lost in the gathering crowd, or (worse) deemed unremarkable. The same place where lasting friendships and stellar reputations can be made (or lost) in 140 characters at the touch of a send button.

If you truly seek to connect and fully experience the wonder of social community, you must first accept that the same standards required for successful face-to-face interactions apply to creating distant ties that bond. Satisfying relationships are born when you communicate effectively and establish mutual trust. Only then can bonds grow strong enough to meet our human need to connect. If you remain anonymous, or are incongruent in your actions, comments and tweets, the digital world will likely be a lonely, meaningless place for you.

In the virtual world, everyone is suspect until proven otherwise. And body language is expressed in punctuation, personality in photos and multi-media and both are responded to by sharing, digging and re-tweeting. The good news is it is entirely possible to feel close to someone you have never met. Sharing the truth about who you are is one way. Seeing the truth about those you encounter along the way is another.

Don’t overcomplicate the friendships you establish online. Just wear your truth. Unpretentiously. Confidently. Through trial and error, you’ll soon be able to quickly see who is loyal, interesting, and trustworthy and who is just there to pimp a link or push another product.

Ditch the fake personas, wannabes and also rans. Care less about what people think about you and more about whether or not you have anything useful to contribute. Be harder on yourself than others, but don’t take any of it so seriously you start measuring your own worth (and that of others) in meaningless friend and follower counts.

There are many ties that bond across the digital divide if you let them. The mentor who can teach you things you won’t learn in any book. The v-friend you feel comfortable reaching out to and sharing private information with. The e-lover who is neither friend or frenemy but who could turn out to be either in a nanosecond. The i-quaintance whose name you recognize but with whom your relationship is more casual than committed. There’s even the f-buddy who fails at social media because they’ll never see you as anything other than an outlet for link lust or an opportunity to pimp themselves.

Ahh, the digital playground. Where everyone wants to plug in and get naked. And everyone else needs to learn how to play safe and follow the unspoken rules.

Take care! —
Linda M. Lopeke
SMARTSTART: Success-to-go for people working @ the speed of life!

Thanks, Linda! I couldn’t agree more!

–ME “Liz” Strauss
Make social media work toward your goals!

Buy the ebook. Learn the art of online conversation.

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Questions to Start a Social Media Discussion

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Amber Naslund shares some very valuable information:

Brand Elevation Through Social Media and Social Business | Altitude Branding

Be courageous. Pick up the phone, or fire up the email, and ask for 15 minutes of time from the people that can help move social media forward in your organization (or at least reduce some of the friction around it). That means the marketing folks, the customer service folks, finance, HR, PR, product management, QA, sales. Yes, that includes the people you’ve never talked to before, and the ones that aren’t in your “box”.

Ask them one or two questions that can help you form a business case for social media. Your goal is to align social’s capabilities with the problems your organization needs or wants to solve for their own business. Note that the questions below aren’t all specific to social media; they’re attempting to uncover some of the underlying culture, brand, and operational issues that social media could help address. Remember, we’re talking culture change as well as operational change. You need to be the one to translate.

1. What do we do and why, in your words (not a vision statement)? On what could we, as a business, spend more time, energy, and focus?
2. Are you passionate about your role? If so, why? If not, what would help you be?
3. What goals do you have for your role this year? How do you hope to impact the success of your department? The company?
4. How would you describe the culture of our organization?
5. How do you use the internet in your work life? In your personal life? Where are the overlaps?
6. How do you believe your team uses the internet for their work? Have you heard ideas or feedback for ways they’d like to use it more or differently to do their jobs better?
7. Where do you turn when seeking resources or information about your role? Our company? Our industry?

Read them all!

Finding Irresistible Skills at SES Chicago

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Search Engine Strategies — December 7-11, 2009

Before people find us irresistible, they have to find us. Some do that by Word of Mouth and Referral. Some do that via our social media efforts. But still a most powerful influence is our search engine presence.

search-engine-strategies-2009

Understanding the Tools that Run the Engines Is Key to a Professional Online Presence

Next week at the 11th Midwest Search Engine Strategies Expo will be will be packed with 70+ sessions covering PPC management, keyword research, Search Engine Optimization (SEO), social media, local, mobile, link building, duplicate content, video optimization and usability, while offering high-level strategy, keynotes, an exhibit floor, networking events and more.

Whether you’re a beginner, got some skill, or a seasoned veteran being up-to-date in current conditions and the latest strategies and techniques is the only way to offer the strongest value to your own business or those you serve.

Take a look at who will be there. Follow these folks on Twitter and come meet them in person. Check the agenda to see how much they’re offering. Registration offers a variety of ways that you can participate. I hope I’ll be seeing you learning with me.

Irresistible also means constantly learning how things work.

–ME “Liz” Strauss
Work with Liz!!

Then get ready to join us at SOBCon2010