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Tips for Community Evangelists

January 13, 2009 by SOBCon Authors

Let’s have a group project, shall we? Some folks have been talking about growing communities lately, and there is a heap of scattered information out there about the best way to do it. I thought we might be able to put some of the best advice together here and compile it into a resource that we can share.

toolbox
toolbox

Let’s harness the power of our connections and see what we can build. I’ll start with a couple of my own tactics:

A. Prove that you are a passionate believer.

As Hugh McLeod says, “The market for something to believe in is infinite.” People want to believe in something (or someone) so give them a reason to join your community. Express your passion with authentic language.

B. Make it easy to share the enthusiasm.

Provide a vehicle for community members to share with each other. Comments on blog posts are a simple method, creating an actual forum platform is even better. Depending on your community and its needs there are plenty of applications to choose from:

  • ning.com
  • Facebook
  • flickr.com
  • LinkedIn

C. Encourage new ideas.

Keeping the content fresh is what entices people to come back and to stay involved. Explore new concepts and get people talking about them. Reward innovation and collaboration.

Take it one step further

What say you? What would you like to add as advice for a community evangelist? Please share your thoughts in the comments.

Filed Under: Attendees Tagged With: bc, evangelism, Group-Writing-Project

Perfect Blogs, 404 Errors, and Humanity

January 13, 2009 by Liz


What Makes a Perfect Blog?

When I talk to an organization considering a blog, they often are aiming for a perfect example of the genre. It takes a while to coax them into realizing that perfection isn’t what they think it might be …

  • to their product team, a perfect business blog showcases the product features in shining glory
  • to their marketing group, a perfect blog is one that gets customer attention and participation
  • to their sales group, a perfect blog generates qualified leads for products that sell and stays sold
  • to their design team, a perfect blog is aesthetically pleasing
  • to their coders, a perfect blog has no 404 errors
  • to their lawyer, a perfect blog is far from controversial
  • to their CFO, a perfect blog costs next to nothing
  • to the CEO, a perfect blog is one that does all of those things
  • to their customers — it connects them to people, ideas, and answers.

In that sort thinking, a perfect blog is something different to everyone.

My experience is that we do best when we move thoughts of perfection to paths of connection. People talking to people is what turns a blog into a community.

The perfect blog is code filled with humanity.

How do you bring the human connection into your blog?

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. ane Register for SOBCon09 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blogging, LinkedIn, social-media

Open Mic 7pm Chgo Time: We're Talking with BARRY MOLTZ About Failure

January 13, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

GUEST HOST: AUTHOR BARRY MOLTZ on FAILURE

Bounce! The Path to True Business Confidence

Tonight at Open Comments, Barry J. Moltz, author of Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, is our host. Join us as we discuss how to achieve true business confidence by letting go of both your failures and successes.

Oh, and bring example links.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, discussion, living-social-media, Open-Comment-Night

Muppet Metaphors of Social Media

January 12, 2009 by Amy Derby

Sometimes I meet Liz – in the city, or on Twitter – to talk about not talking about social media.

“So here’s what I want to know,” I asked one night, “Does talking about not talking about social media count as talking about social media?”

“I think I talk more about the muppets,” she responded.

We decided I’m Cookie Monster. She’s Grover.

I giggled a little as I wrote back, “This is you.” And I linked to this video:

She proudly retweeted. Because this is who we are. And this is what we do.

We go around and around, thinking up ways to change the world by connecting with it. Talking, walking, sometimes getting tired…

I don’t know much about social media.
I know more about cookies.

Since I was a kid I’ve had a delicious talent for intuitively choosing the best cookie in the jar. And as a kid, if you were my friend and I only had one cookie, I’d always give you the bigger half. I like to think that’s the most valuable thing Liz and I have in common. (I mean, who needs tools when you’ve got COOKIES? Ahem.)

Liz knows how to share, how to connect, how to get people through things – how to get to the core of who they are and walk them through the stuff they need to do to get to the places they want to go.

Sometimes she speaks in metaphors. Sometimes she’s like Grover. Sometimes the other kids don’t understand her. But the ones with the best hearts love her, because she’s like them.

Liz once told me, “Every star shines — brilliance is relative.”

I don’t remember why she told me that, except that that’s who she is. Her heart is always golden. Even in the moments I have no idea what she’s talking about, I trust her with all my heart because I know she would never let me fall.

We don’t have to talk about social media to teach social media. But to learn it, we’ve got to live it.

That’s what Liz does. That’s what Liz helps me do.

So when Liz asked me, “While I’m at WordCamp Las Vegas, will you hijack my blog? Maybe you could write five things people don’t know about me, like I wrote 5 Tips about Surviving on the Road with Lorelle that one time?”

…. And my response was….
“Huh? You did what? Who’s Lorelle?”
… “I don’t know five things!”

… I knew I probably know just this one:

I’d rather learn the Muppet Metaphors of Social Media than bang my head against the wall studying the Cruel Calculus of Communicating Online.

I’d rather share cookies with a friend.

What has Liz taught YOU?

Or, um, who’s your favorite muppet and why?

Filed Under: Outside the Box Tagged With: bc, learning social media, living-social-media, social media perspective, teaching social media, Twitter

My 2009 WordCamp Las Vegas Presentation

January 11, 2009 by Liz

My Presentation at WordCamp Today

Presentation Is Not Conversation

Seven sentences from blog to community.

  1. Show up
  2. Be in with both feet
  3. Be a friend first
  4. Blog your experience
  5. Don’t tie things up in a bow
  6. Be trustworthy
  7. Start small … think BIG

with lots of stories and links in between.

Here are the slides with the hyperlinks. It’s one of the features I love about yudu.

From Blog to Community -- WordCamp Las Vegas Notes
From Blog to Community — WordCamp Las Vegas Notes

When the video is ready, I’ll add it here too.

Video chat rooms at Ustream

–ME “Liz” Strauss
Work with Liz!!

SOBCon09 is May 1, 2,3 in Chicago. Register before 2009 and save!

Filed Under: Successful Blog Tagged With: bc, WordCamp Las Vegas

Thanks to Week 168 SOBs

January 10, 2009 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A






They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, relationships, SOB, SOB-Directory, Successful_and_Outstanding_Bloggers

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