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The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream

September 11, 2006 by Liz

The Value of a Strategic Plan

Strategic Plans logo

In June of 1995, I joined a $9Million company that was losing 10% per year. I was part of team that was determined to turn it around. My job was to write the strategic plan. In July or 1998, we sold that company for $35Million.

We did that because of a 5 step strategy.

The same strategy can work in almost any situation of your business, career, even your life.

[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: basic-strategy, bc, blog-promotion, Customer Think, personal-branding, Strategic-Plans

Net Neutrality 9-11-2006

September 11, 2006 by Liz

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

Net neutrality meets election-year reality Bill is stalling in Senate; telecom firms push for video [via freepress]

Although both sides continue to press lawmakers to act, most observers say Congress is too preoccupied with pre-election politics to tackle this complex issue before Sept. 29, when senators are expected to recess.

“Conventional wisdom is that the issue will simply sit there,” said Christopher Putala, executive vice president with EarthLink, a pro-neutrality Internet company.

[. . . ]

The dispute over Internet pricing, complicated enough in its own right, is joined to a separate issue — injecting more competition into the paid television market by giving phone companies what amounts to a nationwide franchise to deliver shows through their wires.

The bill that is stalled in Congress, therefore, is really designed to promote what proponents call video choice. It would pave the way for phone companies to compete with cable and satellite vendors by using their wire networks to pipe TV into homes.

The net neutrality proposals being pushed by the Internet coalition are contained in amendment to that video choice bill.

[. . . ]

But Sen. Ron Wyden, D-Ore., put a hold on that bill — a maneuver that effectively requires 60 votes to lift — and Congress went into its summer recess leaving these twin issues of video choice and net neutrality awaiting a vote before the full Senate.

Now, most political insiders say it doesn’t look like proponents of video choice have the 60 votes they need to lift Wyden’s hold — and a Wyden staffer said he has no intention of lifting it unless he gets tough net neutrality language — making it unlikely that the full Senate will take any action soon.

[. . . there is more between after]

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, Christopher-Putala, Earthlink, Net-Neutrality, Ron-Wyden, video-choice

Bloggy Question 20 — A Significant Other Says “No Blog”

September 10, 2006 by Liz

An Ultimato . . . as My Brother Would Say

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week, I offer this Blogging Question.

A blogger friend, a great writer and thinker, someone who contributes thoughts, insights, and enthusiasm to every blog conversation you seem to be part of, has shared via email a problem at home. His significant other — a girlfriend of six months — has laid down an ultimatum.

He gives up the blog, or it’s the road for her.

She say’s it’s not the time he spends. He’s great about paying attention to his real-life commitments. She doesn’t like the idea that he has conversations that she’s not part of, and she has no interest in finding out why he enjoys blogging so much.

How do you respond?

–ME “Liz” Strauss

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Bloggy Question 19 — A Blogging Life of Fiction
Bloggy Question 18 — Suddenly You Have
Bloggy Question 17 — The Official Writing Book Discussion
Bloggy Question 16 — Customer Feedback

Filed Under: Bloggy Questions, Business Life, Content, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, personal-branding, problems

Great Find:21 Tactics to Increase Blog Traffic

September 10, 2006 by Liz

seomoz.org Is the Best

If you’re not familiar with seomoz, you might spend part of your next 10 weekends getting to know their wonderful site.

Great Find: 21 Tactics to Increase Blog Traffic
Permalink: http://www.seomoz.org/blogdetail.php?ID=1347

Audience/Topic: Bloggers

Content: seomoz has posted another winner. The 21 points in this list are straightforward, well-written, and make total sense. Points such as launch with comments closed, waiting to open them until you have readers are proof that randfish, the writer, not only has experience, but also put his best thoughts and practices into this post. This is one I’ve already bookmarked and put in a place where I’ll go back to review it when I need to check myself. Click the title to read the article.

21 Tactics to Increase Blog Traffic

Thanks, seomoz.org.

–ME “Liz” Strauss

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Great Find: SEOmoz Beginner’s Guide
9 + 1 Things Every Reader Wants from a Writer
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6 Steps to a Branded Business Blog in Record Time

Filed Under: Marketing /Sales / Social Media, Personal Branding, Productivity, Successful Blog, Tech/Stats Tagged With: bc, blog-promotion, Great-Find, personal-branding, seomoz, traffic

Great Find: Joseph Pisano on Trackbacks

September 10, 2006 by Liz

A Clear Discussion on Trackbacks

New Blogger Logo

Great Find: Trackbacks, ping-bud-a-bing!

Permalink: http://www.mustech.net/2006/09/trackbacks-ping-bud-a-bing/

Audience/Topic: New bloggers

Content: Not many folks will take the necessary time to write not only why bloggers use trackbacks, but also to explain how trackbacks work and how to build them. Joseph Pisano has done that in rare detail. He even adds why they don’t work in some cases. If you’re a new blogger and don’t know what trackbacks are or what they are good for. Click the title below and let this article show you.

Trackback, ping-bud-a-bing

Thank you, JP Pisano!

–ME “Liz” Strauss

Related Articles
Great Find: 2 Standalone Trackback Tools
Blog Basics 1: Comments and Comment Policies
Blog Promotion Basics [for Everyone]

Filed Under: Successful Blog Tagged With: bc, blogpromotion, Great-Findings, JP-Pisano, personal-branding, Sensible-Non-sense, trackbacks

BusinessWeek Special Report: Best Places to Launch a Career

September 10, 2006 by Liz

Special Edition for Job Seekers

Know a college grad, a job seeker, just want to know what’s happening — it’s all here. This isn’t an article. It’s a whole magazine!

Great Find: BusinessWeek Special Report on Best Places to Launch a Career

Permalink: http://www.businessweek.com/magazine/toc/06_38/B40010638bplc.htm?campaign_id=nws_insdr_sep8&link_position=link1

Audience/Topic: Anyone who is or knows anyone interested in the world of work

Content: BusinessWeekonline has put together an amazing resource of 15 articles for job seekers. The topics are timely, relevant, and varied. The writing is crisp and compelling. I’ll save you a second or two by putting the entire link list here, rather than just the title.

BusinessWeek Special Report on Best Places to Launch a Career

    The Best Places To Launch A Career

    No. 9 JPMorgan: If You’re A Jock, You Rock

    No. 13 Google: The Search Ended Here

    No. 5 Enterprise: A Clear Road To The Top

    No. 6 State Dept.: The Evolution Of A Diplomat

    Identifying The Ideal Employer

    Get Ready For A Pickier Workforce

    Online Extra: Personal Ranking Interactive Table

    New on the Job: Rookie Flubs

    Online Extra: The Corporate Springboard to Community Service

    Online Extra: Video View: Recruiter Roundtable

    Top Ways to Sink a Job Hunt

Two slide shows are only available at the site:

  • Online Extra: Slide Show: Today’s CEOs: Then and Now
  • Online Extra: Slide Show: Launch Pads

Enjoy the resource and pass it on to all who need it.

–ME “Liz” Strauss

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Your Resume-The Brand YOU Brochure
How to Undo Reverse-Wrong Zig-Zag Marketing in 5 Easy Steps
Brand YOU–Making Your Weaknesses Irrelevant
Blogging Improves Job Prospects

Filed Under: Business Life, Successful Blog, Trends Tagged With: bc, BusinessWeekonline, Interviews, jobs, Special-Report-on-Careers

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