Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

May 23, 2006

Trendspotting: How to Crawl into People’s Heads

ME Liz Strauss wrote this at 6:58 am

Your job — should you decide to keep working here — is to figure out what our customers want NEXT.

Trendspotters

Trendspotters 101 logo

I belong to a networking group which requires endorsements. As I was editing my profile last night, I came across this endorsement from a client.

” . . . Liz can spot an emerging trend before it is even on the horizon. — Blake Education, Australiaâ€?

It’s true I often can. My friend, Chartreuse BETA, is phenomenal at trendspotting, as is our friend, Copyblogger. Scot Karp is excellent at seeing what trends are about to happen. Sometimes it depresses him. Don’t leave out Tom Peters. . . . How exactly do we do that?

What does it take to spot a trend before it takes root and actually happens? What does a person need to watch for? Seeing trends seems to be a factor of intelligence, learning style, and world view. Allowing that you have the prerequisite intelligence — we’re talking business acumen, common sense, and people smarts, not rocket science — the rest is a matter of doing the work and being open to what’s happening. This is lesson 1 on being a trendspotter.

People and Their Patterns

Everything starts and ends with people. If you’re not incredibily interested in the human species, give it up now. Trendspotting is more than parsing information. It’s about people and patterns. It’s about being able to crawl inside how people think and how they feel about things. It’s understanding their unexpressed desires, and predicting the behaviors that result from them.

Most trendspotters were probably different enough as kids to learn how other people think in order to fit in. What was a survival skill — observing others to find patterns — became an ability, a core competency. Granted, the best trendspotters are also highly perceptive. But perception, perceptiveness, is really just being aware of information and patterns — backing up far enough to see the big picture — opening your eyes to that elephant in the room.

Trendspotting 101

How do you start? Watch people and their behavior. It doesn’t matter which behavior you watch. Choose something that interests you personally. Keep an eye out for a week or so to form a habit of finding patterns in behavior. We’ll take it even further than that later.

Every bit of information brings you a little closer to the human species and little deeper inside other folks’ heads. At the end of the five steps up there, you have a good start on the global picture of how people react to opening doors.

Now You Can Be Confident

Once you have enough global information, you’ll start to see a clear pattern. You’ll be able to predict what will happen when the next man, woman, child, or teenager walks up to a broken revolving door. That’s how trendspotters do it. We have plenty of experience with the people that we’re talking about.

Of course, I’ve left a whole lot out. (That’s my tendency not a trend.)

This is going to be a series — but you already guessed that didn’t you? That’s proof that even us out of the box, creative types are predictable — if you get to know us. You’ve got me down . . . only a few more to go.

Spot the trend and you’re on your way to being ahead of meeting your customers needs and desires. There’s no better way to promote your business. What patterns do you see on the horizon?

–ME “Liz” Strauss
Trendspotters 101: Find My . . . um . . . Passion — What?!!
See the Customer Think Series on the SUCCESSFUL SERIES PAGE





Filed under Analysis, Branding, Customer Think, Marketing, Strategy, Successful Blog, Trends |




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5 Comments to “Trendspotting: How to Crawl into People’s Heads”

  1. May 23rd, 2006 at 10:09 am
    Piers Fawkes said

    very thorough article. thanks you.

    folk can also go and chack out the trend spotting sites - including our own http://www.psfk.com

  2. May 23rd, 2006 at 11:58 am
    ME Strauss said

    Hi Piers,
    Thanks for stopping by to comment. I know you’re a busy guy with all the posting you do every day.
    Liz

  3. May 23rd, 2006 at 2:24 pm
    chartreuse (BETA) » Blog Archive » The Tuesday Remix (The What If Angelina Jolie Was President Edition) said

    [...] Smart Girl Liz teaches you how to spot trends and climb hills. [...]

  4. May 31st, 2006 at 8:51 am
    Successful Blog - Trendspotting — Where 97.9% Fail said

    [...] Want to see the next trend? Study people and their patterns. Study the folks who follow your passion. Think of that as Trendspotting Infrastructure. Your field of passion is the raw data. Observing folks and talking to them is data collection. Identifying patterns and sorting them is warehousing. [...]

  5. September 15th, 2006 at 7:12 pm
    Successful Blog - 12+1 Things Every Reader Wants from a How-To Article said

    [...] How do I spot trends before they happen? How do I brand my business blog? How do I write compelling articles? How do I become an idea magnet? How do I code links? How do I make a contact form? [...]

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