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3 Serious Benefits of Social Media for Entrepreneurs Testing the Tools

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A Guest Post by Brenda Harris

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We live in a social world, one that has not only completely redefined terms in the English language, but also invented new ones to fit the changing face of communication. “Friends” now refers to people who barely know you but connect on your social network page. “Tweets” refer to communications sent out using Twitter not the sound from a bird, and “unfriend” is now a legitimate English word that describes the process of removing someone from your list of friends on a social networks such as Facebook.

In short, social media is taking the world by storm, and if you haven’t jumped on this bandwagon, you can bet you’re going to be left far behind.

The atmosphere is less informal. The people on your pages are called your friends or followers, but that does not mean that entrepreneurs and businessmen can discount social media. They do so at their own peril. Taking advantage of social media is a powerful and inexpensive way to promote and market your business. Social media tools help business keep a finger on the pulse what’s happening in the world.

Entrepreneurs can gain three serious benefits by tapping into the power of social media:

  • Visibility: When businesses establish a presence on the Internet and actively use social media tools, they become more visible to both current and potential customers. They customer relationships, awareness, and knowledge, which in turn can get customers interested in their products and services.

    Social media is takes time in order to reap its immense benefits as a marketing tool, but as you develop relationships, your customers become part of your effort. They talk about you and your products when they become fans of your page or follow you on social networks. Sometimes they talk so much the ideas go viral …they get others to view your pages and decide if they want to jump on the bandwagon too.

  • Awareness: When entrepreneurs make the effort to find and meet their customers on social networking sites, entrepreneurs are able to keep abreast of what people are saying about their business. Whatever people are saying, good or bad, the entrepreneurs can be part of the conversation. They’re aware and can respond to correct the misinformation, fix the mistake, or change the situation in ways that build stronger relationships.
  • Relevance: Social media is a great way for entrepreneurs of all ages to stay current and keep their finger on the pulse of the business world. Information about new tools and trends is readily available. Entrepreneurs can move quickly to modify products and services to cater to changing needs of their customers. In other words, social media makes it easier to stay current.

Social media tools are more than just new communication tools – when entrepreneurs harness the people power behind the tools to connect with customers in the right way, small businesses grow and reputations are made.

If you’re just starting in social media, what scares you?

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Brenda Harris writes on the topic of online executive mba programs.

Thanks, Brenda!

–ME “Liz” Strauss
Work with Liz on your business!!

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Why Businesses Still Aren’t Engaging Online With Their Customers

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A Guest Post by Frank Angelone

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Are you a business? Whether you are a large corporation or a small business, you should be engaging with your customers. As many already know, the best way to engage with your customers is through social media. There are so many sites available at your disposal to be an active participant, yet many businesses still aren’t using social media to its full potential.

Why is this? Well, I believe it can be answered in 5 bullet points…

  1. Laziness. It’s as simple as that. If you don’t engage in social media, your sales for your business aren’t going to be as high as Toyota who are actively engaging with their customers. Don’t sit around and wait for social media to come to you. You have to go after your customer base and see what they want. If you don’t, you are leaving money on the table for your competition.
  2. Time Constraints. So many businesses say they are too busy to create accounts on Twitter or Facebook. That’s a poor excuse and a simple solution is hire someone to engage with your customers.
  3. Unfamiliar with social media. This is probably the worst reason for not engaging with your customers online. If you know how to talk to your customers in person, then online interaction isn’t any different. You reach an even larger customer base online. If a business says, “We are unfamiliar with using social media.” My response is, “how come Toyota can do it?” Everyone starts at the bottom and learns more as they participate.
  4. Fear of the unknown. To many business engaging with their customers online is a new form of business that older business owners simply won’t understand its benefit. An easy fix, just do it! The more a business puts off engaging with their customers, the quicker someone will take those customers from them.
  5. Pride. There are many business owners and companies out there that feel the way that they do things is the only way it can be done. The minute you let pride get in the way, the sooner you will be bankrupt. You need to accept that the business world is always changing and if you are not willing to adapt because of pride, then get out the playing field. There are plenty of other businesses that will put int the time to make their companies better.

My takeaways for companies refusing to engage with their customers online are…

  • Business in general is bigger than YOUR company. You need to adapt to changing times to be a big player.
  • Engaging in an online capacity is the same as in person. The two shouldn’t be mistaken as different and the same amount of effort should be put into both.
  • For your company to survive, you NEED customers. Treat your customers as your number one concern and you will see your profits increase. Always build trust and relationships with those people.

Find the social site where your customers hang out. Set a goal. Invest a little time. Learn a tool. Get familiar with what’s going on… Chances are you’ll find yourself proudly connecting to the people who love what you more and more.

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Frank Angelone is the founder of Social Tech Zone. He helps individuals and businesses with news and tips to better themselves in social media and technology. Frank is also the author of the Computer Speed Blueprint where he helps PC users increase the speed of their slow computer. You’ll find him on Twitter as @FrankAngelone.

Thanks, Frank! Great information on how we do more than survive. 🙂

–ME “Liz” Strauss
Work with Liz on your business!!

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Beach Notes: What Goes into Effortless?

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by Guest Writers Suzie Cheel and Des Walsh

A couple of times recently we have seen this man at our local beach, Rainbow Bay, with a didgeridoo ( or yidaki), the traditional Australian Aboriginal musical intrument.

This day we saw and heard him playing with the end of the “didge” submerged at the water’s edge.

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My thought was that there might be some spiritual explanation, connecting with the spirits of the sea, etc. A bit of a web search suggests something more mundane. Evidently the exercise of playing the instrument in this way trains the diaphragm and builds the player’s ability to maintain the constant pressure to produce the long drawn out sounds that are such a feature of didgeridoo playing.

So we think he was not just blowing bubbles or even communing with the spirits of the sea, so much as practising, training his body to support his playing.

Of course, we could have asked. But when we came back, he was gone and we have not seen him on subsequent days.

Inspirational thought from this? When you watch and listen to an indigenous or even a skilled non-indigenous Australian play the didgeridoo for an extended period, it seems so effortless. And maybe it is. But as with many apparently effortless displays of high level skills, such as those of a champion sports person, there is usually many hours of practice, training and self-discipline that have gone into that “effortless” performance.

Suzie Cheel & Des Walsh

Watering Ideas at the Reflecting Pool

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A Guest Post by
Pamir Kiciman

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Browser tabs are great. Emails, tweets and feeds update so you can switch tabs and see what it is. But what happens when you switch in the middle of a juicy post, mindmap or other creative jaunt? You break continuity at the mercy of an insatiable beast. And breaking continuity can spell disaster for your output.

Ideas are ephemeral. The act of putting them down is a way of preserving them. The mind already computes at high speed and distraction is just too easy. I often wish I didn’t know about ALT-TAB (I’m a PC) which easily switches this in-progress Google doc to that third-party app which just dinged!

After all, it’s the real-time web and it HAS to be important.

What was I saying?

Ideas and the Mind

Fortunately the mind can be harnessed. In fact its real power becomes available only when it is. Why? Because the mind is layered and each layer has its own fluctuation. To get to the layer where ideas are generated, surface fluctuations have to be stilled.

Say you’re a diver and your favorite body of water is very turbulent one day, so you don’t go in. On another day conditions are perfect and you dive. When you do, you find treasures that couldn’t be seen from the surface.

The mind’s fluctuations are called brainwaves. There are four basic brainwaves: beta, alpha, theta and delta, each with its specific cycles per second. Brain states are a combination of these with one or two emphasized depending on the state.

Delta is sleep, but also the deep unconscious (darkest ocean depths). Theta is serene, meditative awareness (depths sunlight penetrates). Alpha is relaxation and comfort (floating atop gentle currents). And beta is conscious functioning in the world (driving to the ocean).

Some ocean creatures that live where sunlight doesn’t reach have bioluminescence which is a wonder to see. The unconscious (delta) may be dark but it stores treasures. In theta we access some of that, and all our creativity. Alpha relates to fantasy and visualization. Beta is logical thinking, problem solving and external attention.

Trouble with beta is that too much of it leads to a churning of unfocused thoughts. And without alpha there isn’t creative recall, for alpha is the bridge from reflection to output.

Single-tasking is actually a form of reflection. The reflective mind is concentrated and unified, making use of logical processes and intuitive ones. To produce anything, everything has to move in the single direction of that thing. Multitasking is like being a jack of all trades, but master of none.

Flowing with Ideas

An idea won’t reach fruition unless you engage the “reflecting pool.” You may not even craft the idea at all. For example, “attentional-blink” happens when two pieces of information are given in rapid succession and the brain doesn’t process the second one because it’s still thinking of the first. You have to flow with an idea and follow it.

The reflective mind is a flow state, which can also erect a dam so an idea can concretize. Often reflection takes place best at times other than the moment of creation. In fact, it’s way of life, an orientation. Your accumulated reflections establish a resource from which you draw at the time of production. There’s in-the-moment reflection too, but without a cultivated well this dries up fast.

Inner and outer stillness engenders reflection, and dipping daily into an alpha-theta state solidifies it. Really good ideas are submerged. The inmost layers of the mind will gladly let them surface but you have to be present. If you’re gasping for oxygen in the infostream, you can’t be present.

There are some apps below to ‘force’ reflection and one-pointedness, but in the end this is an internal discipline that must be developed. Interiorizing the mind is where ideas are watered. Here are some ways to do so:

  • Look into the distance
  • Look at nature or a cityscape
  • Watch the sky or sunrise/sunset
  • Watch and/or listen to water
  • Look at inspirational images
  • Turn on a fountain
  • Use a rain stick back and forth
  • Play a drum with a steady beat
  • Read wisdom literature
  • Learn breathing and relaxation techniques
  • Learn meditation

I’ll be monitoring this space so please use comments to give your input and ask questions so we can dive deeper together.

Useful apps:

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Pamir Kiciman, BA, RM, CHt is a Classical/Original Usui Reiki Teacher, Meditation Coach, Healer. He writes at the Reiki Help Blog. You can find him on Twitter as @gassho.

Thanks, Pamir! I’m going to take my time exploring those tools!

–ME “Liz” Strauss
Work with Liz on your business!!

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Beach Notes: Sandimal 4 – Tina Turtle

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by Guest Writers Suzie Cheel and Des Walsh

This is the fourth of our “Sandimal” pictures of sand-sculpted animals and probably the last, unless our mystery sculptor returns one day. We have called this one Tina Turtle.

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We couldn’t think of anything particular to say about Tina, so we did some research on the well known fact of turtles’ longevity.

Did you know that the longest living turtle on record was kept by the royal family of the island nation Tonga, from 1777 to 1965? That’s 188 years and to put it in perspective, it’s from the year after the US Declaration of Independence to the 100th anniversary of the American Civil War. In relation to the history of music, that turtle was born in the year Wolfgang Amadeus Mozart turned 21 and died in the year in which Bob Dylan performed at London’s Royal Albert Hall, with audience members including the Beatles and Donovan.

Make of all that what you will, but a lot sure happened while that old turtle was around.

Suzie Cheel & Des Walsh

CES: When Business Networks Rely on Business Broadband

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A Guest Post by Jake Green

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I just got back from a trip to the enormous and spectacular International Consumer Electronics Show (CES) in Las Vegas. As the world’s largest trade show for anything tech, CES brings together businesses of all kinds – from software engineers and industrial designers to auto industry executives and media personalities. I actually saw Steve Ballmer, the CEO of Microsoft, standing in the same room with the flamboyant pop icon Lady Gaga.

Las Vegas T1: At CES, The Internet Is King

In this kind of setting, networking is vital; you never know where you’ll make an important connection. The theme of connectivity was present even in the technology itself, as new and unusual products and technologies emerged, all aiming to promote a connected lifestyle. Throughout the show, the biggest technology trend I saw was the move toward 3D TV, which I have to say I find a bit creepy. But the second biggest trend was that of Internet connectivity in more and more unexpected places. This year, both your new Panasonic TV and your new Ford sedan will be connected to the Internet.

In the business world, as in the entertainment world, the Internet is everywhere. To me, the need for fast and reliable Internet connectivity has never been more apparent or more pronounced than it was at CES 2010. Even the lightening fast T1 connection at the Las Vegas Convention Center, over which information flowed effortlessly before the show began, struggled to keep up with the demand as more than a hundred thousand attendees tested the next generation of connected gadgets. One small software company tried to demo a new security application for business broadband users, but had to postpone because of problems with their satellite Internet service. How important it is for a business to establish fast, dependable Internet services from the right provider.

Leaving the show, I reflected on the diverse uses of the Internet, as I had seen them in action at CES. One company demonstrated an affordable way for small businesses to use MPLS VPN connections for faster and safer credit card transactions; another used the Internet to beam 3-dimensional images of a shark to a television set across the room. But when it comes down to it, the Internet, like any network, is about making connections.

I suppose the world of consumer electronics is no different from the world of business in general: the more connections you make, the better off you’ll be.

How much does your business network work rely on a reliable Internet network?

Jake Green is a freelance writer for Wpromote, Inc. , the #1 search marketing firm in the US as ranked by Inc. 500. He writes about PPC Management and how to grow online small business. Wpromote is also at http://www.twitter.com/Wpromote.

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Thanks Jake!

–ME “Liz” Strauss
Work with Liz on your business!!

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