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When the Tribe Has Spoken, How to Find Your Voice and Own It

February 11, 2009 by Liz

Distorted Reality

I worked my heart out for a company. I traveled extensively — living on one coast, working on the other — it’s survival was my goal. The people I worked with were the most invested minds and hearts. My job was my life. That company was meaningful — for all of us and for the customers who loved us.

Then the owners — investors — decided to sell. The folks who bought us, bought an asset for their portfolio — a portfolio being built for an IPO. The culture, the customers, the intangibles were irrelevant. In one confusing move after another meant to bolster their ailing assets, the new owners slowly killed the company that was thriving.

On my last day, 25% of the company’s staff was told “Good-bye.”

I remember having one thought driving home that afternoon.
The tribe has spoken.

Reality was distorted.

Finding Your Own Voice and Owning It

My dad told me life is survival of the fittest. Have a heart and use my mind — pay attention. On the way to school, he’d point to people we’d see. He’d tell me their stories hoping I’d learn lessons about being fit and surviving. But wisdom and experience can be hard to pass on.

Hot might not mean much until after you’ve touched the stove.

I learned a lot in the weeks after the company I loved told me to go. I learned about how people act, what they really mean, and what to do to get moving forward again. Reality didn’t take shape again in hours. It took some work and time, but the work and time were well invested. And like my dad, I’ll pass on what I can. Here’s some thoughts about how to survive a when the tribe has spoken.

  • They say it isn’t personal. Of course it is. Removing people from jobs totally disrupts their lives. How much more personal can it get? Losing an income is bad enough — losing connections to the people who were friends is a jolting personal loss.

    Respect that.

  • No one knows what to do next. Suddenly a tribe becomes about who is and isn’t. The gone ones have a ticking clock and so much empty time. The survivors are surrounded by empty spaces where people used to work. The chasm is wide and threatening. Most humans feel and fear that danger. They do unexpected, often hurtful things, to hide that.

    Forgive the fearful.

  • No tribe is the only tribe. When a person spends every waking hours invested in working for something, it skews perspective. A big part of a life can seem to be a big part of the world.

    Kick that tribe from the center of your universe.

  • Mourn short. Live long. Recover. I had thought, “I don’t want a new puppy. I want the puppy that died.” When I looked clearly at what had happened, I realized that the poor pup had been dead for months, and we’d been pretending. I let go of thinking about what they took — because they hadn’t taken anything.

    Take back your future.

  • Own your part. I saw myself and my part of it with new eyes. I’d been unhappy and too attached to what had been. The new owners had a new vision. In my own way, I’d refused to be part of it.

    Learn from yourself.

  • Come to a conclusion. Quit surviving and start living. Live and connect. Show everyone the smile that the next tribe might earn, but no tribe will own.

    Answer with your own voice.

Losing a tribe isn’t the same as losing a life.

Yesterday a woman, I so respect, told a story of how she was knocked down by something big. I know her and it won’t shake her voice. No tribe will ever own her. But not all of our friends are as determined or deadset on succeeding as she is. Some need us to help them learn how.

If you need help finding your voice, reach out to find direction and worth in the noise and confusion. If you have friends who gone because the tribe has spoken, what can we do to bring them back? How can we help them get on their path again.

We need everyone.

If you think this would help anyone you know, do them a favor and pass it on? Stumble it, Tweet it, or email it to them.

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. and Register for SOBCon09 NOW!! Take control of your future.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, laid off, LinkedIn, survival

10:00 – Terry Starbucker on Pitching Social Media to Clients — 5 Key Questions for Potential Clients

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Terry Starbucker

Terry Starbucker is a service company executive who knows more than the average bear about leaderships and the social web. In his own words,

“I believe in the incredible potential of the human spirit, the vast underappreciated beauty of the earth, my wife’s smile and the love that radiates from it, long hugs and soft kisses, weddings and butterflies, honesty and courage, incurable optimism, the men and women in the arena, movies that make me laugh and cry at the human condition, the Green Bay Packers, downward dogs, a fine hot grande latte, the warmness of friendship, the spirit of SOBCon, vanilla ice cream, Elton & Bernie, the Grand Tetons, common courtesy, melodies I can’t get out of my head, amazing grace, Mom & Dad & my two sisters, servant leadership, government above hypocrisy, the daily grind, deep cleansing breaths, the power of dreams, the incredible wisdom of my grandmother, E=MC², and God and the Golden Rule.”

Terry’s focus today is …

Pitching Social Media to Clients — 5 Key Questions for Potential Clients

  • Are you ready to have public conversations?
  • How pervasive are your Social Media users in your customer base?
  • What is your sensitivity to negativity?
  • How are your current “conversational” avenues working?
  • Do you understand the medium and how to speak in it?

What other social media “pitching” questions do you have?

Terry Starbucker is an operations executive for a service company who lives in Connecticut, loves business trips to the Rocky Mountain west, is a founder of SOBCon, and posts his musings and observations about “the optimistic side of the daily grind” in Ramblings from a Glass Half Full.
Follow @starbucker at Twitter.

Register for SOBCon09 NOW!!
Learn new client strategies.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Comment Box Conference, Potential Clients, SOBCon09, Terry-Starbucker

9:00 – Angela Maiers on Literacy and Learning in the 21st Century

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Angela Maiers

Angela Maiers works with educators, DOE’s, schools, districts and teachers reach their goals in literacy and literacy education. In her consulting work, she spends her time teaching, researching, writing, speaking, and conducting seminars across the country in the areas of literacy, learning, and 21st century education.

Angela has created, developed, and organized multiple literacy institutes reaching thousands of educators across the United States.

Angela is answering questions today about the intricacies of

Literacy and Learning in the 21st Century

  • Habitudes- Habits and Attitudes of Successful Learning
  • 21st Century Literacy and Learning
  • Engagement and Conditions of Learning
  • Twitter Engagement
  • 21st Century Education Reform
Angela is proud of her 20-year career in education, especially the years she spent as a classroom teacher.

She is currently working as an independent consultant dedicated and committed to helping DOE’s, schools, districts and teachers reach their goals in literacy and literacy education through my company Maiers Educational Services.
Follow @angelamaiers at Twitter.

Register for SOBCon09 NOW!!
Educate yourself in the best company.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: Angela Maiers, bc, Comment Box Conference, Literacy and Learning, SOBCon09

8:00 – Shannon Paul on Internet People and What They Do

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Shannon Paul

Shannon Paul currently works in New Media with the NHL Detroit Red Wings as a creator of web-based content and digital marketing strategy. She is responsible for fostering relationships across the social web for the organization and the team.

Shannon began her career as an intern with the NBA Detroit Pistons Community Relations department before making her way back into the sports industry in her current position. Her professional background is in traditional public relations but her interest in social media communication dates back to her time as a student when she created an independent study program aimed at building and exploring the impact of blogs on mass communication.

Today Shannon is bringing research and insights on

Who’s Online Anyway?

Maybe everyone still isn’t online, but the gap is certainly closing, and it turns out we’re not all the same.

Of the 138 million people, age 13 and older, with broadband Internet connections in the U.S., 105 million (76 percent) are active contributors to the Web via social media, according to a study conducted earlier this year by Netpop Research.

The problem with identifying who’s online isn’t a matter of behavior, but of semantics. A lot of people regularly contribute to the social web without realizing that they’re contributing to the social web.

Case in point: if you ask someone who’s not a marketer or web development professional whether or not they participate in social media and they’ll probably look at you like you have two heads.

However, ask them whether they’ve ever uploaded a photo or passed on a YouTube video to a friend and you’ll likely get a definite yes.

Add to this communication gap a tendency for marketers and/or businesses to treat the populations online as if we are all the same and you’ll soon realize that identifying an audience as “online” simply isn’t enough.

I referenced the same study mentioned above for a recent post on my blog about the differences between the populations on MySpace versus Facebook, but the differences don’t end there.

The study utilized the following five population segments to differentiate the variety of broadband users.

  • Social Clickers rely on the Internet to maintain relationships with friends and family and to seek out new friends. A generational divide runs through this group, yet all Social Clickers share a desired to connect and communicate with others online.
  • Content Kings pursue a wide range of diversions available on the web. Deciding when, where and how to access entertainment, Content Kings create their own entertainment experiences. Content Kings see the Internet primarily as an entertainment source, and spend an overwhelming amount of their time online in the pursuit of fun.
  • Everyday Pros use the web quickly and efficiently. They are less likely to express their ideas online, nor are they interested in engaging with others. Everyday Pros focus on accomplishing mundane activities online, like checking stocks and managing their bank accounts. Everyday pros are short on time and disinclined to linger online.
  • Fast Trackers flock to the web to get their daily dose of news, sports, and weather. With a constant need to stay up-to-date, this group use a mix of major and specialized sites to get what they need. Focused and efficient, Fast Trackers spend half of their time online pursuing the facts, news and information they crave.
  • Online Insiders do more of everything there is to do online. They know about the Internet and see themselves essentially “living online.” Online Insiders divide their online time more evenly across major areas of online involvement.

As a supplement to this post, I recently discovered this new slide deck posted by the busy researchers at Netpop on Slideshare that helps explain the differences in the types of users you’re likely to encounter on the social web.

Netpop | Snapshot: US 2009

View more presentations from Netpop. (tags: tracker fast )
With so many businesses clamoring to develop an online presence, doesn’t it make sense to get to know how yours fits in and what kinds of engagement your customers are looking for?
Before contemplating whether your business should be on Facebook, take a look at your objectives and find your people. They’ll tell you where to go.

In 2008 Shannon Paul launched the Very Official Blog where she continues to write about social media for professional communicators.
Follow @shannonpaul at Twitter.

Register for SOBCon09 NOW!!
Learn tricks from Social Clickers, Content Kings,
Everyday Pros, and Online Insiders.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Comment Box Conference, Internet-people, SaoBCon09, Shannon Paul

7:00 – Becky McCray on Successful Entrepreneurship

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Becky McCray

Becky McCray is a small town entrepreneur with boatload of experience online and off. Becky has worked as an antiques dealer, city administrator, nonprofit executive and newspaper reporter. Listen to her talk small business, and you’ll know she brought something to and took some from every career step and life step she’s made.

Currently, Becky is the co-owner of a small town retail liquor store and small cattle ranch. As a consultant, she helps small businesses to maintain their web presence and helps city governments with project management and grant writing.

Today Becky’s focus is

Successful Entrepreneurship

  • Redefining failure and learning from mistakes.
  • Positioning yourself as an expert.
  • Learning to brag on your successes.

Ask me anything about going into business. Small towns – they’re where it’s at!

Becky McCray is a small town entrepreneur. She writes Small Biz Survival about small business and rural issues, based on her own successes and failures. She is the co-owner of a small town retail liquor store and small cattle ranch, and is a consultant to her surrounding small town governments.
Follow @BeckyMcCray at Twitter.

Register for SOBCon09 NOW!!
Take ownership of your entrepreneurship.

Filed Under: Business Life, Successful Blog Tagged With: bc, Becky-McCray, Comment Box Conference, SOBCon09, Successful Entrepreneurship

6:00 – Vicky H on Writing for the Web

February 10, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Vicky H

Vicky H explains the role of technology in parenting this way at her site, Remarkable Parents :
Our site will help you make better use of your precious time. We will help you become more organized and productive. This will enable you to be part of the conversation, instead of fighting it.

“Because … technology tools aren’t just for teens. Adults are using them to connect with each other, to learn new things, and to be more productive at home and at work!”

Technology is not going away and the web is not going anywhere. … Our kids, in this era, have never experienced life without computers. We have some catching up to do, and this is where Remarkable Parents comes in.

Vicky H will be talking about

Writing for the Web

  • Blogging: It’s More than Writing.
  • They Don’t Read, They Skim
  • Monitoring the Conversation?
  • Why Is the Web different?
  • What’s so great about URLs?

Ask this remarkable mom your questions.

Vicky has worked in higher education field for more than 10 years experienced on both the academic side and the Information Technology/administrative side of the college. Vicky writes at Remarkable Parents where she shows parents how to keep with the technology that is part of their children’s world.
Follow @eeUS at Twitter.

Register for SOBCon09 NOW!!
Invest in your business and yourself.

Filed Under: Successful Blog, Writing Tagged With: bc, Comment Box Conference, Remarkable Parents, SOBCon09, Vicky H, Writing for the Web

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