Successful Blog

7:00 – Becky McCray on Successful Entrepreneurship

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The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Becky McCray

Becky McCray is a small town entrepreneur with boatload of experience online and off. Becky has worked as an antiques dealer, city administrator, nonprofit executive and newspaper reporter. Listen to her talk small business, and you’ll know she brought something to and took some from every career step and life step she’s made.

Currently, Becky is the co-owner of a small town retail liquor store and small cattle ranch. As a consultant, she helps small businesses to maintain their web presence and helps city governments with project management and grant writing.

Today Becky’s focus is

Successful Entrepreneurship

  • Redefining failure and learning from mistakes.
  • Positioning yourself as an expert.
  • Learning to brag on your successes.

Ask me anything about going into business. Small towns – they’re where it’s at!

Becky McCray is a small town entrepreneur. She writes Small Biz Survival about small business and rural issues, based on her own successes and failures. She is the co-owner of a small town retail liquor store and small cattle ranch, and is a consultant to her surrounding small town governments.
Follow @BeckyMcCray at Twitter.

Social Networking and a Small Town Business – Why Bother?

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I asked my friend — heck, she’s like family — Becky McCray, if she was interested in writing a guest post on Successful-Blog. My motives were clear and simple. I think she’s brilliant at everything small business. She wondered what topic might interest. I tossed her an idea and at the same time, our mutual friend Chris Brogan tossed her a similar idea. Being the brilliant thinker she is, Becky devised an artful plan that involves three connected blog posts — one here, one on Chris’ Blog and one on her own.

That’s a plan I can support fully! So without taking further time, I present the first of the Becky McCray master Trilogy.

Social Networking and a Small Town Business – Why Bother? by Guest Writer Becky McCray

Small town business is an interesting challenge. You either target people in your local area and hope that’s enough, or you reach outside for customers and work to get enough attention.

If you’re targeting outside your local area, there is no question. Social networking is a top way to reach beyond your geographic boundaries. If you’re looking for local people as customers, you might be tempted to think that social networking is not going to work for you. WRONG! More of your potential customers are online than you realize. More importantly, marketing is only one reason for using social networking tools. I can think of four other big reasons to invest the time and effort.

To expand your horizons/perspective
The world is an unbelievable place, and technology finally makes it possible to connect with the people in it from almost anywhere. People have different perspectives, based on their life in a big city, in another country, or just in a different industry. If you don’t participate in the online world, you’re not going to get to meet these people who could help you cross-pollinate some new thinking.

To connect with vendors and other partners
Buy local campaigns notwithstanding, social networking means expanding your choice of service providers and partners far beyond your local people. Professionals and service providers of all kinds, and from all over, are active in social networks. If you stay out of social networks, you’ll never build those relationships, so you’ll have to rely only on the local accountant, web designer, and printer for all your needs, even if they aren’t all that great.

To learn
Face it; you don’t know everything. But you can find people who know about what you are needing to learn right now. When you are building friendships on Twitter, you probably don’t ever think about the fact that @susanreynolds is a jewelry artist, or that @mikeg1 knows about home schooling. But if you aren’t reaching out, you’ll never have the chance to ask, “Who here can help me with writing a magazine query letter?” (That would be @sheilas!)

To feel connected
My favorite reason for social networking from my small town: feeling connected. Being online can’t replicate the feeling of an in-person conference like SXSW or SOBCon, but it helps. Bunches. It’s like the best of a water cooler at a company of terrific people you picked to interact with, to bounce ideas off of, or just to catch up with. If you are staying out of social networking, you are missing the number one reason to do anything: the people.

What are your reasons?
These four reasons are just a beginning point. What other reasons do you have for investing your time in social media? This question is open to everyone, whether you are from a small town or a big city. But if you are from a small town, shout about it in your comment!

Sounds great, but how do I do it?
Need some starter moves to help you get online and building relationships? I’ll be presenting some Social Media Starter Moves for Small Town Small Businesses at ChrisBrogan.com tomorrow.

Becky McCray writes about small town small businesses at Small Biz Survival.

Thanks, Becky!
You really are a master.

–ME “Liz” Strauss

Every Blogger Knows . . . Thank You Is Living on the Web

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It’s the Living!

relationships button

Every blogger knows we have to repeat what we say, because sometimes folks are absent. . . . or they’re busy thinking their own thoughts . . . or we didn’t say it quite as well as we might. So when a friend says something brilliant we keep it close and use it again and again.

It starts with the words of Tony D. Clark. Thank you, friend.

The whole thing changes when the world becomes your community.

Every blogger knows having a friend who will help out is why the Internet is thriving.

Two weeks ago, I asked a favor of Mitch Matthews. Would you guest host Open Comments Night? He made it sound like I was giving him a gift. Thank you, Mitch, for jumping in with all of the energy, fun, and wonderful things you are.

Every blogger knows, when someone comes to town, it’s important to say “hello,” even if you’ve never met. As it turned out a hello became the start of a conversation with Jeff Pulver and his cousin. Eric, and ended in Jeff’s Summer Party at the House of Blues. Thank you, Jeff, for your charming curiosity, your incredible generosity, and the amazing people you gathered in one room.

Every blogger knows some folks are connected before they meet. How do you do to Chris Brogan, who greeted me with kind words from a friend, Becky McCray. Thank you, Becky. I feel like you introduced us. Thank you, Chris, for unexpectedly showing up, and showing up more than I would have expected.

Every blogger knows that coming home is the best! Thank you everyone who was here at Open Comments Last Night to make Mitch feel welcome as a guest.

Thank you, Wendy and Ari, for being part of the event last night. Fun isn’t as much fun without people who are close.

Yeah it’s right. Sometimes we have to repeat what we say, because folks are absent. . . . or they’re busy thinking their own thoughts . . . or we didn’t say it quite as well as we might. So I’ll say it again.

I’m one lucky blogger so many times over. Thank you. Thank you. Thank you. Thank you.

Liz's Signature