Successful Blog

How to Beat 80% of the Competition from the Start

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Do Worry, Do Something Anyone Can Do

When I was at WordCamp LasVegas, I met the guys from Voodoo Ventures. That’s a picture of Gerard Ramos, Lorelle VanFossen, me, and Chris Schultz after we spoke — all of us a presenters and in the conversation I’m about to share.

Chris, Gerard, and I sat for a couple of hours talking talking business, strategy, brands, and futures. In the course of that conversation, I was relentlessly asking questions, as I’m prone to do when I’m in that mode.

One series of such relentless questions was this one.
What do you bring that others don’t? Why will I be grateful that I’m working you and no one else? We already know that your work is quality, your people are top professionals, and you solve problems without causing them. What’s your secret ingredient that no one else does like you?

Chris Schultz [please know I’m paraphrasing] said

I’ve got 80% of the competition beat from the start, just because I show up. I answer every email — AFTER I read them to end. I return phone calls. I keep my promises. I do what I say I will. I listen and respond. And I like what I do and the people I do it with.

That’s a difference I’d pay for at most any place I do business with.

What about you? How easy is it to find service like that?

–ME “Liz” Strauss
Work with Liz!!

Thanks to Week 169 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Jack Frost, the Lights, and What My Dad Taught Me

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When the Frost Makes the Lights

It was 21 below out west of Chicago.

My dad was born in 1907. He left home when he was 12. He got a job fixing shoes 70 hours a week for 50 cents. He roomed in a small house with a man and his sister. He did chores for his food and rent. When he was seventeen, he found a job working in 700 degree heat, silvering mirrors. It didn’t pay much, but it was work. On the day that Prohibition was repealed, my dad was 24. He and the guy who took him in opened the saloon this blog hails back to.

My never talked about being poor or cold. He told stories mostly about people and how they think.

Think smart, work hard, and take care of folks who need. He didn’t say those things. He did them.

I look at below zero temperatures on my iPhone, and I think of people like my dad who had, and have, life so much harder than we do. Can you imagine? I’m grateful for the heat I’m feeling. It’s been a while since I saw frost on my windows.

But I remember real frost and the frost that was just inside me.

I remember my dad and I looking out windows at how Jack Frost made the lights beautiful.
I’d look in his eyes and see those lights and myself reflected back at me.
I’d see what he was living for and what I was living for too.

Here’s what my dad taught me.
Own yourself and you own your life.

Head, heart, and seeing your light.
The frost can make the light beautiful.

Don’t let a little hoary, cold, frost stop you.

–ME “Liz” Strauss
Work with Liz!!

SOB Business Cafe 01-16-09

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

CK’s Blog suggests that we ought to rethink how we think about thinking.
The greatest thinkers throughout history didn’t offer the same ideas. Nope. They offered different viewpoints.

Buzz Bin suggests that we should be better by now.
Well, it’s a new year, and yes, we’re having many of the same old conversations here and other places. Realistically speaking, the repetition is necessary because a great deal of the market still needs to come up to speed on social media communications (Viva Pinata by peasap).

Insights & Ingenuity suggests that we consider our standards.
The gist of the message was “I’m Satisfied with Mr. Carpet.” Mr. Carpet, presumably, is a retailer of floor coverings. The approach was a weak (an non-attributable) customer testimonial.

Social Media Explorer suggests that we take longer look before we ask folks to blog about us.
The simple fact of the matter is that, at least for now, there is no one tool, website or service that can help public relations professional identify blogs for their outreach.

Servant of Chaos suggests that we understand the meaning of trust.
Some of the questions that have been raised go directly to the heart of social media … what does it mean to be “connected”, where does responsibility overlap “connection” and what happens to our TRUST when money is involved?

Related ala carte selections include

Being Five suggests …

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Why Madonna Can Reinvent Herself and We Cannot

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Authentic Either Is or Is Not

Ever watched a musician or a politician change their persona? It seems that for every tour or campaign, they’re reinvented in a way that makes us take another look. No one seems to think anything of it.

And if the music tour flops or the election is lost, the musician or politician simply reinvents their persona and the organization starts over with a new definition.

I’ve been thinking about business and personal branding in the context of social media. A personal brand for business in social media is more complicated. We can’t change a social media personal brand the way that rockstars or politicians do. They have whole organization behind them and between them and their fans.

In social media, we live with our “constituencies.” We act. We interact. We earn or lose respect. We reveal our thoughts, values, and beliefs. We give our word, make promises, and develop reputation. We connect with authenticity and trust, or not.

But I submit that …

We cannot rebrand or reinvent real relationships with real people.

It’s the difference between a handshake with stranger and holding hands with with a best friend. It’s why Madonna and Clinton can reinvent themselves, and we cannot.

How can personal branding fit in authentic relationships?

–ME “Liz” Strauss
Work with Liz!!

A Lyrical UN-Interview with Greg Verdino …

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It Never Happened So It Can’t Stay in Las Vegas

Actually it didn’t happen anywhere.

Well, it did happen, that we were all in one place, but it didn’t happen, not as I’m going to write it. The un-interview occurred just a few feet from the highly-esteemed Joe Jaffe. The atmosphere was so heavy, I doubt anyone in the room heard singing or saw the flashing of the camera as the conversation, or actually the lack of it, commenced. This is an exclusive I bring to you.

I call it …

You’re So Greg

I walked into the party,
like I was walking into a screen.
My hair was strategically flipped
around my eyes,
My sweatshirt was golden brown.
I had one eye on the techies
as I watched them all convene
And all the boys dreamed
they’d be guitar hero
They’d be guitar hero but…

You’re so Greg.
You don’t need to say what you’re thinking
You’re so Greg.
I’ll bet you don’t need to say what you’re thinking.
Do you? Do you?

You read my tweets a few months ago,
when I could hardly believe
You said that you made a reach to SOB
And that you would never leave

You give away the looks we love
and you gave a few to me
I had some views, they flashed to my camera
Flashed to my camera, and …

You’re so Greg.
You don’t need to say what you’re thinking
You’re so Greg.
I’ll bet you don’t need to say what you’re thinking.
Do you? Do you?

Because the looks say everything.

Well it was something like that … next time maybe they’ll bring Jane Quigley with them.

Like I said, it never happened so it can’t stay in Vegas.
But if you want to know what they’re up to next … @gregverdino and @jaffejuice

–ME “Liz” Strauss
Work with Liz!!