Successful Blog

Let’s Hang Out! When Does Social Go Too Far?

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When I think of social media I think of a generally positive environment, where most people are trying to be liked (literally and figuratively). We go about finding like minded ideas, commenting on articles and sharing opinions and thoughts… its fun! However, as more people embrace these channels for communication on a regular basis; I’m finding that more are pushing the boundaries of privacy. Where is too far?

Trying to Hang Out

I have a weird thing about hanging out with Twitter friends, or anybody I know purely from online. If someone takes a proactive approach to try and meet up with me 1 on 1 from purely social channels, (even if it is for business reasons) it feels weird. There is something settling about having a conversation with a stranger over a phone before meeting them in person that settles me down, and I don’t necessarily get that with social media.Now this is different, if I run in to someone at an event or expo that I have had communication with, but never met in person. In that environment I feel comfortable speaking with someone whom I’d conversed with purely online.

Brands Displaying Remorse

If your businesses brand is using social media, are you reaching out to people in need? Answering questions and engaging with your community is a staple for social success. However, in certain instances I question the motives behind some brands because we as users can’t forget that most companies are ultimately, profit driven. Take this scenario in to play:

Guy tweets out “My grandpa is sick and in the hospital, pray for him”

Random brand that sells clothing: “Sorry to hear, our prayers are with you”

Is this scenario why social is cool? Or is this why social is creepy? I think it is a bit of both. I think it definitely depends on the company’s image and positioning. I don’t want to get a remorseful message from my credit card processing vendor, however I might take a message from Toms Shoes a bit more to heart.

This is where PR and social tie together. Your brand’s social strategy must be consistent across all platforms of your business. You don’t want to have an outsourced community manager that doesn’t understand the company culture; you want to have a consistent, targeted strategy from high level PR strategy to lower level, consumer facing social media strategy.
Matt Krautstrunk is a writer and social entrepreneur, touching on topics ranging from social media marketing to time clock software for Resource Nation; and online resource providing purchasing advice for small business owners and entrepreneurs.

What Is the Best True Story You Could Tell about You?

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Following or Finding a Path 2

2016 GeniusShared Read from Liz StraussLeaders Choose the Stories They Live

As we grow up, we hear stories about ourselves: how we learned to walk, how we learned to talk, how we behaved, how we treated our siblings and friends. The stories predate the ability of our brains to remember the events. So we rely on the people telling them.

In incremental ways that grow larger over time, the stories people tell and the stories we tell ourselves become the definition of the person we see in the mirror. And when we’re in doubt about who that is, we’ve learned to look outside — to the stories — to describe the person we are inside. … if we just listen, pay attention long enough, the people and the stories will tell us who we are and why we’re here.

How many stories in your head are told from someone else’s point of view?
How many stories in your head are told by a weaker, smaller, less experienced version of you?
How many stories in your head are untrue?

Leaders live up to their best truth.
Leaders choose which stories we live.

What Is the Best True Story You Could Tell about You?

Leadership is taking responsibility for who we are now and who we will be. If we want to know our uniqueness and own it, we have to evaluate the stories we’ve been living and believing to decide what we know is true. We need to think deeply on the stories we’ve been telling about ourselves.

Leaders know their uniqueness and own it. We don’t need to invent a new tale. We need to recognize the true story of who we are as the leader we’ve decided to be.

Our cells are genetically programmed to do some things better than others. Our brain needs to pay attention to what our cells know. We can see the answers throughout our history and in our experience. Here’s how to do that …

  • Collect the stories about yourself — true stories of your life.
  • Identify and share the stories that make you stronger. You’ll know them because you like what they say about you.
  • Stop telling and believing in the stories that hold you back. File them as historically true but irrelevant.
  • Recognize your values by seeing them in the true stories of your life you choose.
  • Use your values to keep your true story true and valuable for everyone you serve.

Reflect on the stories you tell about yourself and decide which are those that truthfully represent the best value and values in you. Decide which stories truly define you and which ones can be left behind as now meaningless. Claim the true story that is your uniqueness, your skills and your abilities, your image, your traits, and your potential.

When you do that, you’ll take command of who you are now. That’s when you’ll begin to see your fit and purpose — how you individually meet a need or solve a problem in a way that no other person can. You’ll attract people who share those values. You’ll find it easier to talk about what you do, because you’ll know that your life stands a proof.

You’re the only one qualified to identify your true story — you are the person who has been living it every minute of it. Take the idea seriously. Listen to what you know about yourself.

What is the best true story you could tell about you?

Be irresistible.

–ME “Liz” Strauss

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Business, Blogs, and Niche-Brand Marketing

How Social Media Is Like Sex Education

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At First Blush …

The thought struck me as I was leaving an offsite meeting I spoke at not long ago. The presentation was about using social media to share your story. The group was all from the same company, but to a person their experience with social media was varied. Some were avid fans who logged onto Twitter daily. Some were curious and experimenting. Some were living in fear of the stories that if they tried anything horrible, unforgivable things would happen.

As I headed home after a fabulous conversation that got the group thinking, I found myself realizing that sharing information about how social media works is a lot like sex education.

5 Ways Social Media Is Like Sex Education

At first blush, it might seem a reach to you to connect these two topics. But as I look back on my experience in that corporate meeting and other meetings like that and compare them to my experiences as both a student and a teacher of sex education certain compelling similarities stand out. I’d like to share them.

  1. Beginners, experimenters, and the experienced In every group and every meeting, we have those who know nothing, who know some, and who have experience. To make it interesting for all of them, storytelling is still the best way to relate new information or give context to those who might need a refresher.
  2. Definitions and history The simple definitions are necessary, but deep explanations and history of best practices are only fascinating to folks who already know the basics.
  3. Pictures, diagrams, and conversation Powerpoints and pictures might underscore what the presenter is saying, but they’re not the same as hands on experience. No matter the room or the age group, the role of the presenter needs to be like a blog post — a short burst of information followed by comments, and questions. If the meeting becomes a guided conversation the participants ask their questions and follow their curiosity. The whole group learns more from each other than they could ever take from a presentation.
  4. Safety and reputation Frank talk about keeping ourselves safe from “malware” and viruses is crucially important. And in our enthusiasm for these new “fun” interactions, we all need to touch base with our values to decide how we will be appropriately social without being promiscuous or shameless in our relationships.
  5. Revisiting the information If you are, like I am, a student of social media, you know that scaffolding — returning and revisiting the information as we gather experience — is important. After we try a few things, it’s good to explore what we know, what want to learn, and what we didn’t understand the first time we tried what we’re doing.

And the test for success of great social media presentation can be likened to a test for a great talk on sex education …

If you

move the audience from fascination with the tools and the transaction,

steer them clear of harassing behavior and selfishness

show them the marvelous and meaningful relationships

that are enhanced through sincere concern for others,

then your social media class will be better because they knew you.

(and so will your class on sex education.)

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Thanks to Week 297 SOBs

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muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Hunter S. Thompson and Which Is Easier: Learning the Tools or Leading the Team

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Writing and Leadership

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A couple of weeks ago in a meeting with Tim Sanders, (@SandersSays) Carol Roth (@CarolJSRoth) and Mark Carter (@MJCarter), Tim brought up a writer I hadn’t thought about in the longest while — Hunter S. Thompson, the King of Gonzo Journalism.

Hunter S. Thompson
Hunter S. Thompson, Miami Book Fair, 1988

Hunter S Thompson has been haunting me since.
In 2005, I wrote about the night my husband and I watch a television rerun of an interview with Hunter S. Thompson. . . .

It doesn’t happen often, but it does happen. That someone says something so profound. So true. That it’s your own truth. Even though you’ve never put the words together, you’ve known their meaning deeply for what seems all of your life. I can’t tell you anything about the interview with Mr. Thompson, except one question and his answer.

The interviewer, who sat off camera, asked the reporter/writer which he thought was easier — writing or researching?Thompson, sitting on the back porch in what was his work area and speaking in a writer’s frugality with words, said without hesitation, “Researching is much easier, because no one can help you write.”

I’ve spent years working with young writers. I could coach them. I could say what wasn’t working. I could make suggestions on how to approach the problem. But at the end of the day, I couldn’t help them write. I had to stand back and watch them struggle.

A writer is a batter standing at home plate waiting for the pitch, a tennis player waiting for serve to come over the net. A coach can watch and report, but the coach can’t hit the ball. Comments marked in whatever color I choose are meaningless if a writer can’t interpret or internalize them. I can suggest technique, but I can’t teach heart. I can’t fix the writing. If I do, I become the writer.

It takes heart, soul, intuition, understanding, and flexibility to be a writer. It takes practice, persistence, and patience. It takes trust. It takes an artistic ability to blend structure with expression in the way a composer brings notes together to move people to feeling. It takes tears. Writing is hearing the music of the language and the nuance of how words come together to make meaning. Writing is talent teamed with trial and error. Writing is more than putting words on paper. It is experience and problem solving. It takes life to make a writer.

I wonder at how we have the same experience with so many things, yet we reach a faulty conclusion about writing. We drew in school, yet few of us say we are artists. We played ball, yet few of us say we are athletes. We did mathematics, yet few of us say we are mathematicians. Still so many of us say we are writers.

It’s no wonder that I am so aware of my differences.

I know that no one can help me write.

No one else can be the writer I am.

As I sit here today, reflecting on this, I realize that precisely same is true of leadership.

It takes heart, soul, intuition, understanding, and flexibility to be a leader. It takes practice, persistence, and patience. It takes takes trust. It takes an artistic ability to blend competence with compassion in the way a composer brings notes together to move people to feeling. It takes years.

Leadership is hearing the music of work that reaches into people’s hearts and the nuance of work that reaches out to make meaning in the world. Leadership is talent teamed with trial and error. Leadership is more than pulling people together. It is experience and problem solving. It takes life to make a leader.

I keep thinking that Hunter S. Thompson were asked which he thought was easier learning the tools or leading the team, he might have said,

“Learning the tools is much easier, because no one can help you lead.”

Do you see what that means?
No one else can be the leader you can be.

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Why You Aren’t “You Living the Dream”

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What is between you and your dreams? Probably one of the toughest questions to ask yourself is, “why am I not living the dream?” Do you foresee yourself starting a business or living a harmonious life in a dream city, what is stopping you? Is it lack of money? Are you waiting for next big break? I have heard every excuse in the book from people who complain about life and out of every 100 complaints, about only 1 of them was valid enough for me to not argue with them.

Nike says it, all successful entrepreneurs live it, and you are avoiding it. Stop hiding from the future and “just do it.” Stop waiting for the moment for everything to be perfect, drop your books and set up an action plan to live your dream. It may take a bit of luck along the way, but hey, the journey is what makes the goal in mind worthwhile. If things came easily, we wouldn’t appreciate anything.

Ask any entrepreneur if they waited for the opportunity to start a business or if they created the opportunity. I bet 99% of them created an opportunity from something they loved. Getting on the bike is the hardest part. Dick Costolo, founder of Feed Buner says, “the key is to just get on the bike, and the key to getting on the bike… is to stop thinking about ‘there are a bunch of reasons I might fall off’ and just hop on and peddle the thing.”

Fear of Sacrifice
We all have to give up something to get to where we want. My entrepreneurial endeavors have taken a major toll on my personal life. Instead of working 8-5 and being able to spend time with friends, I work 8am-1am on my startup. Are you afraid of working hard? I don’t believe in failures, I do believe there are people who aren’t motivated because they haven’t found their calling in life. Putting everything into something we love is worth it… if we truly love it.

Fear of Failure
Are you scared of your dream project failing? If you don’t get behind the wheel you will never give yourself a chance to fail. Michael Jordan was once quoted saying, “I’ve failed over and over and over again in my life and that is why I succeed.” Putting yourself out there is the sauce to the stew.

Waiting For Everything to be Perfect?
The worst excuses I’ve ever heard are “the time isn’t right.” I hate to break it to you all, but the time will never be 100% perfect. There will not be a solar eclipse moment in time where the planets align, and set your business rolling. To get a successful dream accomplished, takes grind out work in inopportune times.

Keep the dream alive. Whether you are a 40 year-old mother wanting to blog or a an 18 year old college kid with hopes for Mars, the barriers to achieving our dreams are often high, but learning how to overcome barriers, truly changes the world. Our time is precious, so you shouldn’t wait. Draft up an action plan today highlighting what you are doing to live the dream.

Image Credit: Armenian Now

Matt Krautstrunk is a writer and social entrepreneur, touching on topics ranging from social media marketing to postage meters for Resource Nation; and online resource providing purchasing advice for small business owners and entrepreneurs.